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Pankaj Tyagi
| Updated: 24 Feb, 2021 | Category: Trademark

10 Invaluable Advantages of Trademark Registration

Advantages of Trademark Registration

The protection of IPs is a must-have requirement for the company to stay stronger in the existing market. A company may possess various intellectual properties, i.e., copyright, trademark, patent, etc. It is imperative to ensure the protection of IP’s at the right time to maximize the profits. Herewith, a trademark is a form of Intellectual property rights that helps end-users differentiates your business from other exiting entities. Trademark may exist in the form of a logo, slogan, or word, etc. The articles will talk about the major advantages of trademark registration for a company.

What are the Viable Advantages of Trademark Registration for Companies?

Below are some points that highlight the relevancy and advantages of a trademark for your business:-

What are the Viable Advantages of Trademark Registration for Companies

Trademark Acts like a PR (Public Relations)

Trademark is a tool that increases the engagement with the consumers in a target market. It acts like a brand’s identity that speaks for quality and authenticity. Trademark can lift the company’s reputation from the ground by building up a strong relationship with the end-users.

In a brand-centric market, a trademark plays a vital role in increasing the sale of the company. There is a large pool of consumers out there that prefers brand over quality and price. Trademark acts as a catalyst in such a scenario as it renders assurance to the users about the brand. The registered trademark has the potential to strike a chord with brand-conscious customers.

Trademark is a Valuable Asset for Companies

Once the brand is established in the niche market, its value pushes forward in a new level. The brand’s value will thrive along with the company’s reputation. Therefore, Trademark registration empowers the business owner to monetize that value in the future & safeguard it from the possible act of violations.

However, Trademark registration cannot be granted to a brand that is not unique. Hence, conducting a Trademark search is crucial for the applicant before applying for a Trademark.

Trademark Act as a Catalyst for Brand Promotion

The globalization of the consumer market has increased the relevancy of brand promotion for the effective marketing strategy, and it’s needless to mention that trademark plays a pivotal role in that.

On the whole, the trademarked products are more sustainable in terms of creating distinctive identity and generating stable income for the company.  This is possibly one of the best advantages of trademark registration.

Creates Opportunities for Business Expansion

After obtaining the trademark registration, the company can step forward and opt for expansion in other markets by either tieing up with other companies or establishing their own facilities. Since trademark possesses global recognition, the success rate for expanding the market remains brighter for the company.

Read our article:Can Trademark Registration Impact Your Business? Let’s Figure it Out!

Trademarks Adheres to a Host of Exclusive Rights

Trademark registration comes with a string of exclusive rights that starts benefiting the owner from day one. Once registered, the trademark or logo of a company comes under the protection of the Trademarks Act, which mitigates any attempts regarding the brand violation. It inherently keeps the infringers at bay by empowering the owners to take legal action against the same. Trademark imparts transparency and averts confusion among the customers.

The consumers recognized the products & services through the trade name. The trademark registration can help the organization improve the market reputation by garnering a strong customer relationship.

Offers Rights & Legal Protection

As a part of the Intellectual Property Right, the trademark empowers the owner to trade or license their brand for revenue generation. The right to sue the defaulters is the dominating aspect of the trademark on which the owner can capitalize to secure their brand from the violation.

The trademark Act also consolidates the provision for the infringement claims, which ultimately helps curb the mishaps that hinder the brand identity.

Presumption of Ownership

Trademark works on the principle of Presumption of ownership, which prevents owners from unnecessary legal proceedings from unlawful claims. That means the claimant has the burden of proofing the ownership of the trademarked asset in the first place, rather than the owner. Keeping the ownership safe from possible violations is one of the major advantages of trademark registration for a company.

Trademark Make Brands More Credible and Trustworthy in the Target Market

Trademarks reflect the company’s intention towards the quality of its offerings. While targeting the specific markets, the company can use the trademark as a promotional tool to convince the masses that their product adheres with strict quality protocols.

Trademark enables Global Recognition

Trademark registration in our country helps the local traders to reap global exposure via International Trademark System. Individuals from the overseas location are eligible to obtain trademark registration in India. After the completion of the national phase, one can opt for international registration under the Madrid protocol. 

Right to Use the Registered Symbol

Trademark Registration offers the extended scope of utilization for registered symbols apart from your trademark for goods & services cited in the registration.

Conclusion

Investment in IPR can allow companies to thrive and prosper in the target market. Also, it enables the firm to witness substantial growth in various ways if it’s managed and structured appropriately. Trademarks are great when it comes to customer engagement[1]. All in all, a trademark is an invaluable asset for the companies as it allows them to grow and improve market presence over time.

Registering a trademark could be a daunting task for anyone who never dealt with such matters in the past. One should be well-informed about advantages of trademark registration along with the downsides before indulging in the actual process.

If you find it tedious to comply with the registration prerequisites, then make to avail the guidance from the CorpBiz’s experts. On the whole, the trademarked products are more sustainable in terms of creating distinctive identity.

Read our article:Overview on Cost of Trademark Registration

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Pankaj Tyagi

Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.

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