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Business Plan

Every business needs to have a business plan, either for the purpose of attracting investors or to provide direction to the business.

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Business Plan

A business plan is a document that sum up the operational and financial objective of a business. It is a written description of the business's future, a road map to the successes of your business. A business plan contains detailed plans and a budget showing how to meet the objective being set for the business.

Every business needs to have a business plan, either for the purpose of attracting investors or to provide direction to the business. A business plan plays a important role in the success of your business.

Online Business Plan Definition

A business plan is that document which summarizes the operational and financial objective of business future, information related to detailed plans and budget, and showing how the objects are to be realized. If one is thinking about starting a business, it's always recommended to outline the basics of business, product and services, market targeted for business, goal set for the business. All this information can be drafted in one document, and that is called a business plan.

Business Plan

Who needs business plan?

The only person who is not going into business doesn’t need business plan; you don’t need a business plan for regular job or to start a hobby, unless anybody is starting or extending a venture which will consume resources of money, energy or time and expects profits, should draft a business plan for a smooth functioning.


  • A business plan forces you to think about all the aspects of startup

    The main reason for startup to have a business plan, basically startup focuses primarily on the big ideas, rather than execution. A business plan maps out business and guide growth; it's a permanent solution to outline/plan of activities.

  • Business plans help in convincing investors

    For an entrepreneur who is seeking funds for venture should have a business plan in order to convince the investor. It is useful for companies at every stage of their existence, whether they are seeking financing or figuring out how to invest the surplus.

  • Set objectives for Mangers

    A startup can progress successfully with the good management, as setting objectives, tracking and follow – up. If managers work according to pre-sett business plan, helps them to achieve targets in a more organized manner.

  • Cash Flow Management

    For any business to work efficiently, cash flow management is one of the fundamental activity. Fully planned assessment will help in monitoring current funding, future requisites, cash inflow and outflow.

  • Profitable and Strategic Exit

    Valuing of the firm is very difficult, with the business plan all likelihood of investments, can be highlighted. Hence, if any point of time venture owner decides to close the business, better valuation can lead to a more successful exit.

For Established Firms

  • For the growth of Existing Business

    Business Plan will help to establish a strategy and allocate resources according to strategic priority.

  • Valuation Of Business

    Valuation of Business means how much the net worth of your business is. The plan will let valuation expert know about your business, what is it doing, when, why, how much that will value, and how much business will produce.

  • For developing Alliance

    Companies can use a business plan to set targets for new alliances, and the selected portion of your plan to liaise with those alliances.

  • For Selling Business

    Business Plan plays a vital role in the part of selling a business. You can help buyers to understand what you have, it's worth and why they should buy it.

Ingredients of Business plan

In general Business plan consists of three primary parts which are mentioned below;

  • Business Concept
  • Marketplace Section
  • Financial Section

Further, these parts can be segregated into eight key components;

  • Executive Summary
  • Business Description
  • Market Strategies
  • Competitive Analysis
  • Design and Development plan
  • Service and Product
  • Operation and Management Plan
  • Financial Factor

Types of Business Plan

Business Plan is roughly divided into six types;

Startup Business Plan

Startups should detail the steps while starting the new enterprise with a startup business plan. The business plan typically includes sections which describe the company, the product or the service startup is going to offer the management team and market evaluation. The potential investors will require financial analysis with spreadsheet giving detailed information about financial areas including but not limited to income, benifit and cash flow projections.

Internal Business plan

An internal business plan is drafted to target the specific audience within the business, as for example, the marketing team needs to analyze the proposed project. An internal business plan is supposed to describe the current position of the company that includes operational costs, profitability, and the calculations regarding if and how the business will repay any capital required during the project. Such plans also provide information about project marketing, hiring and other technology costs. Typically, internal business plans include the market analysis explaining targeted demographics, size of market and market's positive effect on the company's revenue.

Strategic Business plan

A high-level view of the company's goal and how that set goal will be achieved can be drafted under the strategic business plan. A plan laying the foundational plan for a company is known as Strategic Business plan. Strategic Business plan differs from company to company. Mostly the company's include the following five elements to their strategic business plan.

  • Business Vision
  • Mission Statement
  • Success Factors
  • Strategies for achieving objectives
  • Implementation schedule

The strategic business plan brings down the big goals of the company, inspiring employees to work together towards the success of the company.

Feasibility Business Plan

This kind of plan answer two inquiries about a proposed business venture; who will purchase the services or production company is selling, and If the company can turn a profit. Feasibility Business plan includes sections describing what is need of product or service company offering, targeted demographics and capital required. Such plans always end up with the recommendations for going forward.

Operational Business Plan

These business plans are the internal plans describing the elements related to company operations. The operational business plan summarizes employee responsibility.

Growth Business Plan

Such plans are also known as an in-depth description of proposed growth, drafted for the internal and external purpose. Growth business plan includes a complete description of the company, if any investment required in the company for its growth, a brief description of about company's management and officers. The plan should provide detailed information to satisfy the potential investor. In the case where the company is not under the requirement of any investor than plan will include the details related to the financial sale and expense projections.

The business plan guides investors, owners of the company and management through various successive stages of the company.

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