Trademark Assignment

A Trademark Assignment is a transfer of an owner's rights, title, and interest in a trademark or service mark. The transferring party (“assignor”) transfers to the receiving party (“assignee”) its property rights in the mark.

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What is a Trademark Assignment?

A Trademark Assignment is a written document that acts as a legal road to transfer a recognized word, phrase, and symbol or design which originally originated by the current owner to another owner. The Current Owner is known as the “the Assignor” and the future owner is known as “the Assignee”.

A trademark is a prized possession or valuable asset because it helps the customer to quickly associate certain qualities with a recognized brand. This agreement allows the owner to properly transfer the goodwill of the business to another party without jumping any hurdles.

“Trademark” is frequently brought into play when we refer to both a trademark and a service mark. The trademarks are used to identifying products and goods while the Service marks identify the services provided.

Basic Elements of Trademark Assignment Agreement

A simple Trademark Assignment Agreement will identify the following basic elements

  • Effective date – when the trademark is officially transferred to the owner.
  • Trademark – describe the legally recognized word, phrase symbol and or design that include the official trademark number if the mark has been registered with the U.S. Patent and Trademark Office.
  • Assignor- the current owner giving up ownership of the mark
  • Assignee- the future owner giving money to obtain the mark
  • Consideration – money is paid for the mark
  • Warranties- the assignor guarantees that they are the true owner and have authority to transfer ownership and have the authority to transfer the mark
  • Signatures- the assignor and the assignee must both the agreement
  • Notary public- the agreement should be notarized if you expect to register the trademark in a foreign country.

Remember that registering a trade name is not the same as the registering a trademark.

Kinds of Trademark Assignment Agreement

  • Assignment of Intellectual Property Rights Agreement
  • Assignment and Transfer Agreement
  • Intellectual Property Assignment
  • Transfer of Trademark Rights
  • Trademark Purchase and Trademark Assignment Agreement

What is the Need of Trademark Assignment Agreement in India?

It is a legal road that helps in transferring ownership or a trademark or service mark when needed. A transfer of ownership comes into the play when a product or company is being sold or purchased by another person or organization.

What are the types of Trademark Assignment Agreement?

Federally Registered Common Law or Unregistered
Uses Registered trademark symbol (R) or ® Uses the Trademark symbol ™ or (TM)
Formally registered with the USPTO Uses the Service mark symbol (SM)
Enhanced rights because the public is on Notice Brand names and Logos are automatically protected when a company uses the mark in the normal course of commerce

USPTO is a federally registered mark that allows you to track the assignment on your trademark Query Site.

What are the consequences of not using the Trademark Agreement?

Without the Trademark Assignment, there will be a dusky vision on the record who currently owns the mark. Hence, the following are the consequences of not using the agreement

Assignors Assignees
Loss of time
1. Time spent establishing that mark was not transferred
Loss of time
1. The higher burden of proof that the trademark was transferred
Loss of Money
1. Another business uses your mark without paying you
Loss of Money
1. Unable to capitalize the value of goodwill
Loss of Image
1. Business goodwill affected
2. Customer Confusion Of Product
Loss of Image
1. Unable to federally register
2. Receive a cease and desist letter

Forbes has valued Google’s trademark at a whopping $44.3 billion, while the Microsoft trademark came in right behind at a value of $42.8 billion.

What should be included in the Trademark Assignment Agreement?

The Trademark Assignment Show agreement should cover the following detail which is as follows

  • Who currently owns the trademark and who is going to be the new owner
  • What the mark consists of and any associated trademark registration
  • Where any disputes will be handled if in case any chaos arises
  • Why the Assignor has the right to transfer the mark and associated goodwill.
  • When the trademark is transferred to the new owner officially
  • How much will the assignee pay be the new owner of the mark?

How does Trademark Assignment work in India?

The transfer of trademark takes place in various forms. The Owner can transfer all its rights with respect to a mark to another entity in different ways.

Lets’ understand this with two case’s example-

Example 1 - The proprietor of a brand ABC Pvt Ltd sells his trademark completely through an agreement with XYZ Pvt Ltd. After this transfer, ABC Pvt Ltd doesn’t retain any rights with respect to the brand or trademark. This is a complete assignment of transfer of trademark.

Example 2 - Mr. Santram the proprietor of a brand used for pickles and sauces and spices product. He assigns the rights in the brand with respect to only the spicy products to Mangatram and retains the rights in the brand with respect to pickles and sauces.) This is called partial assignment of trademark

The road doesn’t end here there are following types of Trademark Assignment which are as follows discussed-

  • Assignment with Goodwill: the rights and value of a trademark as associated with the product is also transferred to another company.
  • Assignment without the Goodwill- where the owner restricts some rights of the next owner to use such brand for the products that are being used by the original owner. Therefore, in this case, the goodwill is attached to such brands with the respect to the product.

Procedure to documentation the assignment of a trademark with the Registry

  • Assignment of the unregistered trademark- Section 39 stipulates that unregistered trademark could also be allotted or transmitted with or without the goodwill of the business involved.
  • Assignment of the registered trademark – the trademark can fully or partly allot or transmit with or without the goodwill of the business to another entity.

The fee for the trademark assignment differs according to the nature of the assignment.


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