Trademark

How to Revive a Dead Trademark?

calendar02 Sep, 2024
timeReading Time: 7 Minutes
Dead Trademark

Dead trademarks can still be used frequently, but you must be cautious to know why the mark is no longer used; otherwise, you risk an infringement lawsuit. “A dead trademark or abandoned trademark is the trademark which is no longer recognised or validated by any national/regional office of trademark registry”.

A trademark or service mark may be defunct or abandoned for various reasons, some of which are listed in the following paragraphs. Furthermore, you will get an overview of the steps to revive a dead trademark.

What do you Understand by Trademark?

A trademark is an identifiable phrase, term, symbol, or logo designating a product and legally setting it apart. A trademark acknowledges the firm’s ownership of the brand and uniquely identifies a product owned by that company. One type of intellectual property is a trademark.

A dead trademark has been abandoned, cancelled, or expired because it has not been used, its registration has not been renewed or is referred to as dead for other reasons. When the competent intellectual property agency deems a trademark “dead,” it loses its exclusive rights and legal protection, leaving it open to infringement and use by third parties.

Capitalize on the opportunity by performing trademark registration to secure an existing brand, saving you time and effort in your trademark journey.

What Does it Mean If a Trademark is Dead?

When a trademark is considered “dead,” its federal legal rights have been relinquished by its owner. This implies that anyone may register the phrase or emblem for their usage. Assuming ownership of the Dead Trademark allows many firms to rebrand without investing time or energy in developing a new product. Thus, Dead Trademarks might offer companies a unique opportunity to incorporate fresh ideas into their branding plans.

When a trademark is declared “dead,” anyone can use it without worrying about the original owner’s use of it. Anybody can usually register a dead trademark, allowing them to claim ownership of an outdated, dormant phrase or logo. Purchasing a Dead Trademark is a common way for companies to get a new brand without starting from scratch.

Common Reasons Behind the Abandonment of a Trademark

The most frequent explanations for trademark abandonment, applicable to both India and other countries globally, are listed below:

·        Failure to Satisfy the Trademark Examiner/Registrar

The trademark registry office may abandon the proposed trademark if, after applying for registration, the applicant does not reply to the concerned trademark examiner/registrar promptly or adequately.

·        Express Abandonment

A registered trademark may be considered abandoned if its owner does not respond promptly or consistently to periodic enquiries made by the relevant trademark registry office. It can result from the owner’s decision to stop using the trademark to sell the mentioned goods or products. The applicant may also give up any trademarks they have filed if they lose a dispute against third parties’ trademark opposition.

·        Failure to Trademark Renewal

A trademark becomes void and dead if not renewed on time, particularly if not renewed in India within a year of the original registration’s expiration date. Timely trademark renewal is crucial.

·        Failure to Monitor and ‘Genericide’

If a registered trademark is not secured with a distinctive identity, it could become very generic in the eyes of the public. A generic mark or term might not be adequate in the marketplace where the trademark or service mark is used.

Legal Requirements for Trademark Revival

The procedure for bringing a dead trademark back to life differs based on the jurisdiction and the particulars of the trademark’s protection loss. Nonetheless, there are a few standard prerequisites and factors for trademark resurrection, such as:

1.     Intent to Resume

The owner of a dead trademark must show a sincere intention to use the mark again in trade. This could entail supplying documentation of strategies, plans for product development, or business expansion projects that outline plans to reintroduce goods or services bearing the brand.

2.     Non-Abandonment

The trademark owner must display that the mark was not abandoned to give up rights indefinitely. Proof of continuous company operations, continuous brand marketing, or initiatives to maintain the trademark’s uniqueness may bolster a claim of non-abandonment.

3.     Timely Action

Trademark revival usually requires quick action to address the reasons for cancellation or abandonment. Depending on the jurisdiction, deadlines or time constraints for filing petitions or applications to bring back a deceased trademark may exist; failing to act within the allotted period may prevent revival.

Ensure a smooth trademark revival with legal advisory services to navigate the legal requirements and deadlines to restore your brand’s protection.

Procedures for Trademark Revival

The procedures for reviving a dead trademark vary depending on the jurisdiction and the case’s precise circumstances. In general, the following steps may be involved in the revival process:

1.     Assessment of Eligibility

The trademark owner or their legal representative assesses the eligibility and feasibility of reviving the dead trademark based on the applicable laws, regulations, and legal requirements.

2.     Petition or Application

The trademark owner files a petition or application with the relevant intellectual property office to request the revival of the dead trademark. The petition typically includes supporting documentation and evidence demonstrating compliance with the legal requirements for revival.

3.     Examination and Review

The intellectual property office reviews the petition or application to determine whether the trademark satisfies the requirements for resurrection. It could entail reviewing the documentation provided by the trademark owner and determining whether the grounds for revival are legitimate.

4.     Decision and Notification

The Intellectual Property Office renders a determination regarding the petition or application for trademark revival following an evaluation. The owner of a dead trademark receives renewed legal protection and exclusive rights upon approval, bringing the brand back to life.

Practical Considerations and Limitations

While it is occasionally feasible to bring a dead brand back to life, companies should be aware of the practical issues and restrictions involved in the process, such as:

1.     Charges and Outlays

There may be charges and expenses involved with bringing a dead trademark back to life, such as filing fees, legal fees, and process-related administrative costs. Companies should analyse the financial ramifications and balance the expenses and advantages of reviving their trademarks.

2.     Evidence and Documentation

For a trademark revival to be successful, there must be enough supporting paperwork and proof of non-abandonment. Businesses must compile pertinent information, such as sales records, marketing materials, and business strategies, to support their revival efforts.

3.     Jurisdictional Differences

The prerequisites for trademark revival may change depending on the jurisdiction, as trademark laws and procedures vary widely. Companies operating in several jurisdictions want to speak with legal professionals who know the rules and regulations that apply in each jurisdiction.

4.     Third-Party Rights

Reviving a deceased trademark does not instantly erase any rights of third parties or infringement lawsuits. Before beginning the resurrection process, businesses should perform comprehensive clearance searches and evaluate potential problems with already-existing trademarks or third-party rights.

How to Claim or Restore a Dead Trademark?

It is feasible to restore or claim a deceased trademark, albeit there may be certain obstacles or issues. This section briefly explains many important topics to assist Indian businesses and individuals who may need them.

Our prestigious and well-known IPR law firm in Delhi helps register new trademarks and service marks under all 45 classes nationwide. It provides services for Indian and foreign individuals and entities conducting business in India to restore or claim a deceased trademark. Remember, trademark restoration is crucial at the right time.

For an interested entrepreneur or company to register a dead trademark in India, they must first confirm that no entity in India is currently using the given trademark. A comprehensive ground search via the Indian trademark databases, business listings, and online resources will be required for this purpose.

Without the user’s authorisation, registering the deceased trademark will be impossible, even if it is discovered that an entity is using it without being legally registered. Then, depending on the circumstances, one of the subsequent procedures must be followed to register a deceased trademark in India:

  • Submitting a new application (in Form TM-1) with all relevant details regarding the forwarded trademark and references to register one’s deceased trademark
  • Submitting the application Form TM-13 [as required by the Indian Trade Marks Act of 1999, section 25(4)] and paying the applicable fees to have one’s deceased trademark restored after it has been removed from the register of trademarks

If a Trademark is Dead, Can I Use It?

Yes, you can still use an expired trademark. One can take advantage of a dead trademark.  A dead trademark can be claimed, but there might be consequences if the original owner decides to use it again. Therefore, even if you can file a claim for a dead trademark, you risk facing an infringement lawsuit if the trademark’s original owner decides to reclaim it.

Confirming that the trademark has been revoked, declared invalid, or that its original owner has ceased to use it is critical. If not, the original owner may be able to contest your trademark use as trademark infringement legally.

Can you Revive a Dead Trademark?

So, the answer is yes. If an unsuccessful application involves the Dead Trademark, you may petition the USPTO to reinstate your application. If all requirements are satisfied, the USPTO will consider your petition and might permit you to proceed with trademark registration.

You must provide specific details in your petition to revive an abandoned trademark application, such as the reasons behind the abandonment and the steps you plan to take to resolve the issues that caused it to be abandoned. It can also be necessary to provide evidence of your continued interest in acquiring the trademark. Depending on the situation, you might have to pay more fees or submit to more scrutiny from the USPTO.

Your application will resume its abandoned status, and you will be permitted to proceed with the trademark registration process if your petition is accepted. It’s crucial to satisfy all prerequisites before submitting a petition because this process might be drawn out and complicated. Following a successful registration, your trademark will be shielded from federal law. The mark may only be used for the products or services listed in your registration, according to your exclusive rights.

Reviving an abandoned trademark application requires filing a petition, but it’s crucial to remember that there is no assurance the USPTO will accept your request. Knowing the potential hazards of trademark registration before submitting a petition is vital. To ensure that all requirements are fulfilled and your application is handled correctly at every stage of the procedure, you should also speak with an experienced attorney.

Reviving an abandoned trademark application can be successful if professional help is provided. It’s critical to comprehend the steps in filing a petition and all prerequisites for success, as this may be your last opportunity to preserve your application and safeguard your brand.

Conclusion

Bringing a dead brand back to life requires careful consideration, strategic planning, and adherence to legal criteria. It’s a complicated and subtle procedure. While a dead trademark may be brought back to life in some situations, firms must consider the expenses, time commitments, and restrictions involved in the resurrection process.

Businesses may negotiate the challenges of trademark resurrection and maintain the value and integrity of their brands in the marketplace by speaking with legal experts, obtaining enough proof, and following the relevant laws and processes. Revive your dead trademark with ease! Visit our website https://corpbiz.io/ today to restore your brand’s legal protection and secure its future.

Frequently Asked Question

  1. What does it mean by dead trademark?

    A dead trademark has been abandoned or expired for several reasons, including not renewing registration, not answering the Trademark Registrar’s enquiries or other legal requirements. A trademark loses legal protection when declared “dead” or “abandoned.”

  2. Is it possible to revive a dead trademark?

    Yes, under some conditions, a trademark owner may be able to revive a dead trademark by submitting a petition or application to reinstate the registration; however, this will only be allowed if the owner can produce proof of the revival’s legitimacy and compliance with all relevant legal requirements.

  3. What happens after a renewal application is made?

    A “Renewal Certificate,” verifying that the trademark has been renewed for ten years, will be sent to the trademark owner by the Trade Marks Registry following your application to renew your mark.

  4. Can a trademark be revived after abandonment?

    If the owner can show that they genuinely desire to use their trademark again in commerce and take the necessary actions to reclaim their rights—such as submitting a new application or asserting priority based on the original filing date—their trademark may be revived after being abandoned.

  5. What is the time frame for the revival of a dead trademark?

    The jurisdiction and the cause of abandonment determine the window for resurrection. Typically, you have six months and a year from the date of abandonment to file for restoration. It is not possible to revive the trademark if you miss this timeframe.

  6. What are the fees involved in reviving a dead trademark?

    The price to bring a dead trademark back to life varies based on the jurisdiction and the particulars. It usually includes penalties for filing beyond the deadline and renewal fees. To get a more accurate estimate, speak with a trademark attorney.

  7. Can a third party claim a dead trademark?

    Yes, a trademark designated as “dead” or “abandoned” is open to registration by outside parties. The original owner of the trademark may forfeit their ability to resurrect it if another party registers it when it was abandoned.

  8. What documents are required to revive a trademark?

    Key documents may include:
    Original Trademark Registration Certificate.
    Proof of Renewal Payment (if applicable).
    Justification Letter or Affidavit which describes the reasons behind the trademark’s abandonment and the need for its revival.
    Attorney-in-fact: if a trademark lawyer is representing the owner.

  9. What occurs if the request for revival is turned down?

    If the Trademark Registrar rejects the revival request, the trademark stays dead. Nevertheless, depending on the jurisdiction’s legal requirements, the owner may challenge the ruling in court or before higher authorities. In such circumstances, it is advisable to speak with a trademark attorney.

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