Trademark

What is the Present Scenario of Trademark Registration for Online Business? Let’s Understand in Detail!

calendar03 Dec, 2020
timeReading Time: 4 Minutes
Trademark Registration for Online Business

Online businesses are witnessing rapid growth in the ongoing scenarios. With more and more businesses are rolling onto the online ecosystem, brand protection has become a serious matter of concern among entrepreneurs. But thanks to trademark registration, which ensures 100% protection of the company’s intangible assets against the brand pirates. Impersonation of brands, logos, and taglines are not new to the business world. The preying eyes of defaulters keep looking for brands that deserve to be get copied. And that is reason why Trademark Registration for Online Business is extremely crucial.

Why Trademark Registration for Online Business is extremely imperative? 

Well-established entities won’t bother to lay eyes on defaulters who try to replicate their brand unless they won’t damage the company’s image to a considerable extend. But for small businesses, it is a serious matter of concern. If you care about protecting your business against such practices, then trademark registration could be the best bet for you. It not only enables the business owners to protect the intangible asset but also empower them to take legal action against the impersonators. 

So whether you are planning to launch an e-Commerce store or intended to render sophisticated services through an online channel, you will need a trademark registration for online business sooner or later as your brand starts resonating among your target audience. And as soon as your brand attains a higher value in the market, it becomes more vulnerable to duplication.  

Prominent Benefits of the Trademark Registrations

Benefits of the Trademark Registrations

Trademark registration sounds like a crucial business element, but it is an absolute necessity for those who care about their brands and wants full-fledged protection against infringement. If you still think that trademark registration is an optional thing, then has a look at it viable benefits given below:-

Renders Legal Coverage to Intangible Assets 

Putting it in a simplest form, brands under trademark registration are less likely to get infringed or copied. As soon as you obtain the trademark registration, you would get the legal right to sue anyone responsible for impersonating your brands. Inherently, trademark registration gives peace of mind to the business owners who are more concerned about protecting their brands against the act of infringement. 

Ensure Customer Satisfaction  

Trademark registration not only isolates your business from possible acts of infringement but also helps in escalating customer’s trust over time. The trademark logo on the brands helps the customer to become less concerned about the authenticity of the products and services. 

Improve Brand Visibility 

There is no denying that brands without a trademark logo struggle to attain a strong market presence. Meanwhile, the trademark registered brands are easily identifiable and are more likely to grab the customer’s attention. Since the (™) Trademark logo on the brand reflects the sense of authenticity, it’s motivated the business owner to provide high-quality products and services consistently. Therefore, Trademark Registration for Online Business does make sense when its comes to brands exposure.

Trademarks Registration Survives Longer 

According to the bylaws, trademark registration offers a validity period of 10 years. The renewal cost of the trademark registration is remarkably low as compared to other licenses in the country. 

Increase Market Penetration

Online businesses are growing and so does the competition. The only way to get identified in the saturated market is to offer something that others are lacking. Trademark registration can help business distinguish their product lines and increase market penetration over time. 

Generate Revenue for the Business

With increased market penetration, you can expect your business to reap consistent revenue without aggressive marketing strategies. Trademark is a synonym for authenticity and is capable of improving the market presence of a particular brand. Even in a demanding situation where sales figures are dipping, a trademark registration can help your brand to sustain the competition offered by the rival and generate income with ease.

Improve the Financial Standing of the Company 

As we mentioned earlier that the trademark registration is good at securing in-tangible assets and improving brand value. From a long-term perspective, trademark registration empowers the business to strengthen its market presence and generate consistent revenue over the course of time. This apparently helps the companies to improve their financial standing. 

Creation of Asset

Trademark registration is equivalent to an intangible asset that acts as intellectual Property for an organization. A registered trademark can be sold, assigned, or commercially contracted. Trademark registration is a value-addition to the company. 

Use of ® Symbol 

Once you avail the trademark registration, you become eligible to use the ® symbol on the logo seeking protection. It is exclusive of all types of rights and usages. If trademark registration also confers the right to the individual to engage with the court proceeding against the party accused of infringement. 

Create a Unique Identity

Most of the companies today have been chocked by furious competition. The only thing that differentiates your offerings from others is trademark registration. A well-executed trademark is a sign of success and capable of distinctly identify your business and values. 

How these Benefits under Trademark will ensure the Valuation of Online Business?

Trademark registration not only ensures the full-fledged protection for the intangible assets but also increase the brand value overtime. Online businesses, new ones in particular, often fails to procure the adequate customers because their offerings struggle to capture the audience’s attention due to lack of authenticity and trust. Even though their products are top-notch, they fail to convey the same to their customers.  And that’s where trademark registration comes so handy.  Trademark registration gives you the convenience of reaping customer’s trust without sacrificing the hard earned capital[1].

The ongoing pandemic has force many businesses to shut down their facility and opt for an online channel. Online marketplace is far more superior to the physical marketplace both in term of customer database and volume of lead.  But this has some downside as well.  Brands exposed to multiple markets or demographics slowly become more prone to trademark infringement. The only way to counteract such a situation is to obtain trademark registration.

Conclusion 

Under the influence of digitization, trademark infringement has become more prominent than ever. Information is shared online is always vulnerable to replication due to interconnectivity and ease of usages. Without trademark registration, you won’t be able to protect your ideas. It allows the infringer to manipulate your idea and transform it into a money-making machine.

Even though IP infringements have become more apparent these days, they can easily resolve if you have trademark protections at your disposal. It’s not a big deal to obtain the Trademark Registration for Online Business from the authority. All you need to file an application and submit the right set of documentation. If the trademark registration process seems hectic for you then let CorpBiz professional help you out. 

Read our article: Everything you need to know about Grounds for Trademark Rejection in India

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