Patanjali Ayurveda promoted by Baba Ramdev, is a leading brand in the market. Within a few years, Patanjali has displayed a household brand in India and has supported thousands of Patanjali franchise outlets in rural and urban areas across the country.
Baba Ramdev started Patanjali and now, through its guaranteed quality products which is earning strong trust in the market. In almost 3 lakh+ stores, Patanjali’s products are available, and there are over 5000+ franchise stores with over 1000+ manufactured products. We are going to discuss how to start a Patanjali Franchise business in India in this article.
What are the Product offered by Patanjali Franchise?
The product range has been diversified by Patanjali into different categories. The key categories and some of its common products are as follows:
- Patanjali Food Products
- Patanjali Healthcare Products
- Patanjali Personal Care Products
- Patanjali Ayurvedic Medicines
- Patanjali Homecare Products.
What are the various Patanjali Franchise Schemes?
There are three schemes that will provide you a detailed view of where to submit your application to start a Patanjali Franchise in India-
Patanjali Gramodhyog Nyas
On 5th January 2011, Gramodhyog Nyas was set-up for the upliftment of millions of villagers of the country, morally, economically as well as communally. This schemes helps the Patanjali brand to institute village industries to diminish poverty and work with those in villages by buying and selling local products, exchange collaboration, raw materials and preparations of modern means etc.
Documents Required for GramodhyogNyas
Under Gramodhyaog Nyas, with the next documents and application, a person can appeal for distributorship:
- GST registration is mandatory for the on-board Patanjali Franchise Portal Tax Registration Proof.
- Photostat of PAN card, Address Proof and TIN Number
- Protection collateral of INR 21000/-Payable only via RTGS or DD in favour of Patanjali GramodhyogNyas.
- In order to pay out the sales amount received through the Patanjali portal, bank account details are needed.
Patanjali Mega Store
Patanjali Mega Stores are established with a minimum area of 2000 sq. feet in prime locations of any city in India. For establishing a Patanjali Mega Store, an investment of INR 1 crores to INR 2 crores in which costs for setting up.
Documents Required for Patanjali Mega Store
The criteria for setting up a Patanjali Mega Store are the following:
- 2000 Square ft. area of the Patanjali Mega Store is required.
- The Mega Store needs an initial investment of INR 1 Crores.
- A (refundable) security deposit of INR 5 Lakh to be obtained in the form of a draft demand.
- Only the main Bazar & Prime location of the City will be assigned to the Patanjali Mega Store.
- Required ISO certification for goods for quality control and overall company excellence.
What is the Cost of Opening Mega Store?
The cost of opening Patanjali MegaStores approximately at various levels:
- Patanjali Retail Store opening rate, minimum INR 50,000/-
- Patanjali Dealership Store Opening Cost-minimum INR 50,000/-
- Patanjali Distributorship Store Opening Cost-minimum INR 1,00,000/-
- Opening costs of at least INR 1 crores for the Patanjali Mega Store in India
The prices are for opening the shop, as mentioned above, while the cost of the Patanjali Franchise starts from INR 5 lakhs for a small store to INR 2 crores for Mega Stores. Inclusive of interiors, set-up, and inventory is the price listed. The Mega Stores of Patanjali can have a minimum area of 300 to a maximum of 2000 sq. Ft. in prime city/town locations.
Meanwhile Patanjali Ayurvedic Limited is an Indian Fast Moving Consumer Good (FMCG) company; where the ayurvedic franchise owner could acquire approximately twice the amount spent on investment. It depends on the place where the shop is situated, and before launching the franchise, even an analysis of the location & individuals must be examined. More consumers, however, purchase their regular FMCG items from Patanjali stores; more customers are likely to get them, so you can see the company flourish tremendously.
What is the Patanjali Dealership Approval Process?
The Process to obtain Patanjali Dealership Approval are as follows-
Applying through website
Patanjali has its own website where all product details and services from Patanjali are written. You can visit and manually contact the official website to get a franchise from them, https://www.patanjaliayurved.net/net
Applying via Email
Although it takes time for the Patanjali support team to respond to your query, you can still apply by sending an email to the dealership.
Visit and Contact Patanjali’s Office
You may simply approach them by visiting their direct postal address if the above methods do not work.
Patanjali Food & Herbal Park,
Vill.- Padartha, P.O.- Dhanpura, Laksar Road,
Haridwar-249404
Ph. – 01334-240008
Fax – 01334-265370
Is Patanjali Franchise a Profitable Business?
The firm is currently one of India’s fastest growing FMCG firms. As of now, the company has over 47,000 retail counters, and 3,500 distributors nationally. In addition, in 18 states, there are several warehouses and planned factories in 6 states.
The Patanjali Franchise aims to make a foray into major global markets with a growth rate of 130 percent. As the group is already present in market such as the United States, Canada, the United Kingdom, Russia, Dubai[1], and some European countries, it is prepared to expand its wings wider and wider.
Instead of a consumer goods retail firm, the business is more of a swadeshi movement. The company’s mission statement explicitly states, “Making India an ideal location for Ayurveda’s growth and development and a prototype for the rest of the world.”
Basically, the key explanation for the company’s success is to make goods available to customers at a fair price. In addition to that, by aggressive media advertising, the company leaves no stone unturned to reach domestic customers. We may therefore conclude that starting a Patanjali Franchise is a lucrative opportunity for new entrepreneurs.
Conclusion
Patanjali is a leading growing brand these days. The business aims to develop and evolve to improve the notion of well-being for people and community. In addition, the growing manufacturing units, retail outlets around the nation and the booming figures for sales-profit reflect the glorious journey so far. For entrepreneurs pursuing a retail-based product franchise business, the Patanjali franchise business opportunity is a lucrative and rewarding opportunity.
Read our article:Food Franchise Business in India- Everything You Should Know
