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Overview of Trademark Class 35

Trademark Class 35 deals with advertising and business services such as advertisement, business management, administration of business, consulting services and general office functions. This class mainly includes services rendered by any person or organization with the object of working & managing any commercial undertaking, management of any business affairs and management of commercial functions of industrial enterprises.

Concept of Trademark Classification

Trademark is a sign or symbol or mark that is used to distinguish between the goods or services offered by two or more manufacturers of those particular goods and services. Once the Trademark Registration is done, it provides the owner of those particular goods and services the right of protection of their trademark. The production of goods and services are divided into different classes of trademark. Each different class requires a separate registration.

Following are the classes of trademark-

Concept of Trademark Classification

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List of Services included in Trademark Class 35

  • Services including registration, record, composition, collection or systematization of various written communications;
  • Services of advertising agency and services like the distribution of prospectus either directly or via post, it also includes distribution of samples of the advertisement.

Trademark Class 35 Does Not Include

Services that includes evaluations or reports of engineers does not refer to the working or management of affairs in industrial enterprise.

Related Classes for Trademark Class 35

If any person is not sure whether to register in Trademark Class 35 then the following ‘coordinated’ classes can be considered, they are as follows-

  • Class 45 – Legal and security services
  • Class 44 – Medical and vet services
  • Class 43 – Food services
  • Class 42 – Science and technology services
  • Class 41 – Education and entertainment services
  • Class 40 – Material treatment services
  • Class 39 – Shipping and travel services
  • Class 38 – Telecommunications services
  • Class 37 – Construction and repair services
  • Class 36 – Insurance and finance services

Comprehensive List of Services in Trademark Class 35

  • Writing of publicity texts
  • Writing of curriculum vitae for others
  • Word processing
  • Web site traffic optimization
  • Web indexing for commercial or advertising purposes
  • Updating of advertising material
  • Updating and maintenance of information in registries
  • Updating and maintenance of data in database of computer
  • Typing
  • Transcription of communications
  • Television advertising
  • Telephone answering for unavailable subscribers
  • Telemarketing services
  • Tax preparation
  • Tax filing services
  • Systemization of information into computer databases
  • Sponsorship search
  • Shorthand
  • Shop window dressing
  • Secretarial services
  • Search engine optimization for sales promotion
  • Scriptwriting for advertising purposes
  • Sales promotion for others
  • Retail or wholesale services for veterinary, pharmaceutical, and sanitary preparations and medical supplies
  • Rental of vending machines
  • Rental of sales stands
  • Rental of photocopying machines
  • Rental of billboards 
  • Rental of advertising time on communication media
  • Rental of advertising space
  • Relocation services for businesses
  • Registration of written communications and data
  • Radio advertising
  • Publicity material rental
  • Publication of publicity texts
  • Public relations
  • Psychological testing for the selection of personnel
  • Provision of commercial and business contact information
  • Provision of an online marketplace for buyers and sellers of goods and services
  • Providing business information via a web site
  • Professional business consultancy
  • Production of teleshopping programs
  • Production of advertising films
  • Procurement services for others
  • Price comparison services
  • Presentation of goods on communication media
  • Photocopying services
  • Personnel recruitment
  • Personnel management consultancy
  • Payroll preparation
  • Pay per click advertising
  • Outsourcing services
  • Outsourced administrative management for companies
  • Organization of fashion shows for promotional purposes
  • Organization of trade fairs for commercial or advertising purposes
  • Organization of exhibitions for commercial or advertising purposes
  • Opinion polling
  • On-line advertising on a computer network
  • Office machines and equipment rental
  • News clipping services
  • Negotiation of business contracts for others
  • Negotiation and conclusion of commercial transactions
  • Modeling for advertising or sales promotion
  • Marketing research
  • Marketing
  • Market studies
  • Layout services for advertising purposes
  • Invoicing
  • Import-export agency services
  • Employment agency services
  • Economic forecasting
  • Drawing up of statements of accounts
  • Document reproduction
  • Distribution of samples
  • Dissemination of advertising matter
  • Direct mail advertising
  • Design of advertising materials
  • Demonstration of goods
  • Data search in computer files for others
  • Cost price analysis
  • Consultancy regarding public relations communications strategy
  • Consultancy regarding advertising communications strategy
  • Computerized file management
  • Compiling indexes of information for commercial or advertising
  • Compilation of statistics
  • Compilation of information into computer databases
  • Commercial or industrial management assistance
  • Commercial intermediation services
  • Commercial information and advice for consumers
  • Commercial information agency services
  • Commercial administration of the licensing of the goods and services of others
  • Business research
  • Business project management services for construction projects
  • Business organization consultancy
  • Business management of sports people
  • Business management of reimbursement programs for others
  • Business management of performing artists
  • Business management of hotels
  • Business management for freelance service providers
  • Business management consultancy
  • Business management assistance
  • Business management and organization consultancy
  • Business investigations
  • Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
  • Business inquiries
  • Business information
  • Business efficiency expert services
  • Business auditing
  • Business appraisals
  • Book-keeping or accounting
  • Bill-posting or outdoor advertising
  • Auctioneering
  • Arranging subscriptions to telecommunication services for others
  • Arranging newspaper subscriptions for others
  • Appointment scheduling services
  • Appointment reminder services
  • Advisory services for business management
  • Advertising by mail order
  • Advertising agency services / publicity agency services
  • Advertising / publicity
  • Administrative processing of purchase orders
  • Administration of frequent flyer programs
  • Administration of consumer loyalty programs

Frequently Asked Questions

There are total of 45 classes of trademark in India.

The trademark is divided into 5 categories; they are descriptive marks, generic mark, suggestive mark, arbitrary and fanciful mark.

Goods and services are categorized into different classes according to the NICE Classification.

The trademark registry provides registration of trademark in India as it administers trademark act.

Yes, domain name can be registered as trademark.

Trademark is owned by the entity that uses the mark for their business.

Trademark Class 35 covers the services offered by the Advertising Agency or Management of the business services.

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