Understanding the things that can be Trademarked<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"With the registration of its first-ever odor (scent) trademark, India entered a new era in trademark protection on November 21, 2025. Sumitomo Rubber Industries was granted an exclusive right to a rose-like fragrance applied to tyres, ending decades of uncertainty for scent marks in the country. This ground-breaking decision changes the way in which brands […]<\/p>\n","protected":false},"author":84,"featured_media":70883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":{"service_id":"18"},"authorName":"Ishan Joshi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/03\/fav.png","authorDescription":"Ishan Joshi is an experienced writer with more than 7 years of proven expertise and 350+ blogs to his name. His write-ups are admired by CEOs and industry experts in the startup ecosystem. He wrote blogs for 10+ industries, including SaaS, LegalTech, FinTech, Hospitality, RegTech, Sustainability, Manufacturing, etc.","postViews":988,"readingTime":13,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/70882"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=70882"}],"version-history":[{"count":10,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/70882\/revisions"}],"predecessor-version":[{"id":70896,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/70882\/revisions\/70896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/70883"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=70882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=70882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=70882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}