{"id":66765,"date":"2024-10-10T15:55:25","date_gmt":"2024-10-10T10:25:25","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=66765"},"modified":"2025-02-26T11:36:31","modified_gmt":"2025-02-26T06:06:31","slug":"leverage-gi-tagging-through-post-registration-modifications","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/","title":{"rendered":"Leverage GI Tagging Through Post-Registration Modifications"},"content":{"rendered":"\n<p>India\u2019s Geographical Indications (GI) Registration Act of 1999 was a milestone initiative to preserve and promote unique cultural, agricultural, and artisanal products from different regions. Over the past decades, the Act has been instrumental in granting legal protection to various items, from Darjeeling tea to Pashmina shawls, by registering them under GI.<\/p>\n\n\n\n<p>So far, in 2024, 643 products across different categories, including handicrafts, agricultural products, food items, and manufactured goods, have been successfully registered under the GI structure. However, despite this considerable achievement, the total number of GI registrations is significantly lower. Various countries like China and several nations in the European Union have taken giant leaps in this area.<\/p>\n\n\n\n<p>Have you ever thought about the probable reasons for the tremendous strides other nations have taken over India in the GI registration framework? Let us decipher the answers to such questions through this post on the necessary aspect of the post-registration framework, mainly focusing on the concept of authorized users (AUs). Let us also delve into how India can boost its post-registration strategy to leverage the benefits of GI registration.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#A_Brief_Look_at_Geographical_Indication\" >A Brief Look at Geographical Indication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Who_are_Authorized_Users_AUs\" >Who are Authorized Users (AUs)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Talk_To_Expert\" >Talk To Expert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Leverage_GI_Tagging_Through_Post-Registration_Modifications\" >Leverage GI Tagging Through Post-Registration Modifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Challenges_in_Post-registration_Framework\" >Challenges in Post-registration Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Solutions_that_can_Boost_the_Post-registration_GI_Framework\" >Solutions that can Boost the Post-registration GI Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#About_the_Comprehensive_GI_Process\" >About the Comprehensive GI Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#To_Wrap_Up\" >To Wrap Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/corpbiz.io\/learning\/leverage-gi-tagging-through-post-registration-modifications\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Look_at_Geographical_Indication\"><\/span>A Brief Look at Geographical Indication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>However, before plunging into the post-registration framework, it&#8217;s essential to understand what is Geographical Indication? A Geographical Indication or GI is a tag used to classify products from a particular location with unique qualities, prominence, or characteristics connected to that region. For example, Mysore Silk and Basmati Rice both have distinguishable characteristics that link them to their regions of origin.<\/p>\n\n\n\n<p>The GI Act functions as a tool to register GI tags in India. After registration, GI safeguards producers from misusing or using the product&#8217;s name, adding value to the product and boosting its marketability.<\/p>\n\n\n\n<p>Despite a robust mechanism for registering a GI, the first step in managing the post-registration framework, particularly regarding authorized users (AUs), is the real-world challenge.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_are_Authorized_Users_AUs\"><\/span>Who are Authorized Users (AUs)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Authorized users, commonly known as AUs, are individuals or entities identified as legitimate producers or sellers of GI-tagged products. Their role is essential as they defend the integrity and prestige of GI products in the market. According to records, in August 2024, India had 29,624 registered authorized users associated with its 643 registered GI products.<\/p>\n\n\n\n<p>A closer look at the authorized users across different product categories suggests the following:<\/p>\n\n\n\n<ul>\n<li><strong>Agriculture Sector &#8211;<\/strong> The agriculture sector accounts for 200 registered GI products. The total number of GI registrations makes up 50%, positioning it as the dominant category.<\/li>\n\n\n\n<li><strong>Handicrafts Sector &#8211; <\/strong>On the other hand, despite having 342 registered products, the handicraft sector comprises only 44% of the total number of authorized users.<\/li>\n<\/ul>\n\n\n\n<p>Notably, this disparity between the two sectors underscores a vital gap in the effective utilization of GI registrations. Adequate steps need to be taken to address this gap and understand why, despite having a high number of authorized users, the handicraft sector lags in product registrations.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <strong><a href=\"https:\/\/corpbiz.io\/learning\/indias-apeda-certified-pomegranates-reach-australia\/\" target=\"_blank\" rel=\"noreferrer noopener\">India\u2019s APEDA-certified Pomegranates Reach Australia<\/a><\/strong><\/p>\n\n\n\n<p>The recent amendment to the GI rules was implemented in August 2020. As a result, it substantially impacted the number of authorized users (AUs). Earlier, applicants were required to file a joint application with the registered proprietor to acquire AU status. However, this amendment discarded this requirement, boosting authorized user (AU) registrations. Since the amendment was implemented, the number of AUs climbed from 6,935 before the amendment to 22,689, bringing the total to 29,624 as of August 2024.<\/p>\n\n\n\n<p>While this increase is motivating, it also raises new questions about the framework&#8217;s clarity and robustness. For instance, the definition of a &#8216;producer&#8217; and the documentary proofs required to claim AU status need meticulous evaluation to confirm that they reflect the accurate nature of the GI-tagged products.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Talk_To_Expert\"><\/span>Talk To Expert<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"calling-person blog_cta my-4\"> \n\n  \n\n    <div class=\"row\"> \n\n        <div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\"> \n\n            <div class=\"d-flex flex-nowrap\"> \n\n                <div class=\"user-online\"> <img decoding=\"async\" src=\"https:\/\/corpbiz.io\/img\/user.jpg\" alt=\"corpbiz\"> <\/div> \n\n                <div class=\"user-online-details ms-3 align-self-center\"> \n\n                    <h2 class=\"text-white mt-0\"><span class=\"ez-toc-section\" id=\"Leverage_GI_Tagging_Through_Post-Registration_Modifications\"><\/span> Leverage GI Tagging Through Post-Registration Modifications  <span class=\"ez-toc-section-end\"><\/span><\/h2> \n\n                    <p class=\"mt-3\"><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star\"><\/i><i \n\n                            class=\"fa fa-star\"><\/i><i class=\"fa fa-star-half-full\"><\/i><span \n\n                            class=\"ms-2 text-white\">(4.8)<\/span><\/p> \n\n                <\/div> \n\n            <\/div> \n\n          \n\n        <\/div> \n\n     \n\n        <div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-8 mx-auto\"> \n\n            <div class=\"d-flex justify-content-between call-chat\"> <a href=\"tel:919121230280\"> <span>Call Now \n\n            <\/span><img decoding=\"async\" class=\"ms-2\" src=\"https:\/\/corpbiz.io\/admin\/style\/images\/userfiles\/image\/new_call_icon.png\" \n\n                alt=\"Call With \" width=\"32px\"> \n\n        <\/a> <a href=\"https:\/\/api.whatsapp.com\/send?phone=919289379709&amp;text=Hi, I am Looking For FSSAI Basic.\" target=\"_blank\" rel=\"noopener\"> <span>Chat With Us<\/span><img decoding=\"async\" class=\"ms-2\" \n\n                src=\"https:\/\/corpbiz.io\/img\/chat-with-expert.png\" alt=\"Chat With \" width=\"32px\"> <\/a> <\/div> \n\n        <\/div> \n\n    <\/div> \n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_in_Post-registration_Framework\"><\/span>Challenges in Post-registration Framework<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The current post-registration framework for Geographical Indications (GI) suffers from various challenges, including deficient enforcement of rights, lack of awareness among producers, and inadequate marketing support. These limitations restrict the possible benefits of GI protection, affecting economic growth, regional development, and the conservation of traditional products linked to particular regions. Some of the most common challenges in the current post-registration framework include:<\/p>\n\n\n\n<ul type=\"1\">\n<li><strong>Producer Definition\u2014<\/strong>One of the most critical challenges is the dire need to redefine the word &#8216;producer.&#8217; For example, many farmers granted GI status for their products may lack the knowledge to navigate the sophistication of the registration process. Furthermore, there is apprehension about whether the GI quality standards reflect time-bound amendments in production techniques.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Quality Maintenance &#8211;<\/strong> Maintaining the consistent quality of GI-tagged products is a considerable challenge. Standard quality checks and potent adjustments in production standards, similar to those in countries like Japan, must be integrated into the Indian GI framework.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Data and Coordination \u2013<\/strong> Effective coordination with local administrations and leveraging schemes like One District One Product could boost authorized user oversight. Mapping GI products at the district level would facilitate the authentication process.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Trade and Marketing\u2014<\/strong>Aligning the trade data of authorized GI users with existing schemes such as APEDA&#8217;s Horti-net could greatly promote GI products&#8217; commercialization and market reach. Registered users already acquainted with marketing can sufficiently position their products in the national and global markets.<\/li>\n<\/ul>\n\n\n\n<p><strong>Also Read:<\/strong> <strong><a href=\"https:\/\/corpbiz.io\/learning\/apeda-registration-filing-and-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">APEDA Registration: Filing And Tracking<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solutions_that_can_Boost_the_Post-registration_GI_Framework\"><\/span>Solutions that can Boost the Post-registration GI Framework<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Improving the post-registration GI framework demands more robust enforcement mechanisms, increased awareness among producers, and better marketing strategies. Executing digital instruments for monitoring, delivering financial support for small producers, and facilitating global cooperations can increase the efficacy of GI protections, providing economic and cultural benefits for registered products. Some of the viable proposed solutions that can help boost the post-registration GI framework include the following:<\/p>\n\n\n\n<ul type=\"1\">\n<li><strong>Revise the Definition of Producers\u2014<\/strong>The definition of authorized producers must be revised to ensure it contains clear, strict criteria. This would discourage unauthorized or ineligible entities from claiming AU status and genuinely support honest producers.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Improve Quality Control\u2014<\/strong>To preserve integrity, GI products should undergo Standard and comprehensive quality checks. Updated GI quality testing standards should reflect any potent modifications in the production process that result in better quality.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Bolster Coordination with Local Authorities\u2014<\/strong>The One District, One Product scheme should be used to map and establish GI products at the district level. This would facilitate the authorization of only legitimate producers and the maintenance of appropriate supervision.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Boost Marketing and Trade Collaboration &#8211;<\/strong> By linking authorized GI users&#8217; data with schemes like APEDA&#8217;s Horti-net, GI products&#8217; marketing and export potential can be enhanced. This would enable farmers and artisans to access more suitable markets and create more product value. <a href=\"https:\/\/corpbiz.io\/apeda-registration\" title=\"APEDA Certificate Registration\">APEDA registration<\/a> empowers farmers and agricultural producers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Comprehensive_GI_Process\"><\/span>About the Comprehensive GI Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The comprehensive GI process starts with conducting an in-depth search to ensure that the GI you desire to register is not already registered or pending registration.<\/p>\n\n\n\n<p>Once confirmed, the next step involves filing the application in the prescribed form, attaching all the necessary documents, and submitting them to the Geographical Indications Registry along with the prescribed fee. The registry then examines the application to verify its compliance with the eligibility criteria and prerequisites for registration.<\/p>\n\n\n\n<p>If the application is accepted, the GI publishes it in the Geographical Indications Journal, making it open for public awareness. After this, a third party has a three-month window to raise objections to the registration. If no opposition is raised, or in case the opposition is rejected, the GI is officially registered, authorizing the proprietor to use the GI tag on their product.<\/p>\n\n\n\n<p>Those who have completed <a title=\"Producer Company Registration Process\" href=\"https:\/\/corpbiz.io\/producer-company-registration\">producer company registration<\/a> are also into understanding the importance of GI tagging.<\/p>\n\n\n\n<p>Related Blog: <strong><a href=\"https:\/\/corpbiz.io\/learning\/products-listed-under-apeda-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">Products Listed Under APEDA Act<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Wrap_Up\"><\/span>To Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While India has made considerable progress with its Geographical Indications registration, there is enough room for improvement in the entire post-registration framework. By ushering in changes like redefining producer criteria, improving quality control, and enhancing coordination and trade strategies, India can leverage the benefits of GI registration to reach authentic producers and help promote the country&#8217;s unique regional products to global distinction.<\/p>\n\n\n\n<p>Corpbiz has been instrumental in registering Geographical Indication (GI) in India and helping our clients with the end-to-end <a href=\"https:\/\/corpbiz.io\/registration-of-geographical-indication-gi\" title=\"Registration of Geographical Indication Procedure\">geographical indication registration<\/a> process. Visit <a href=\"https:\/\/corpbiz.io\/\">https:\/\/corpbiz.io\/<\/a> for further details and expert assistance. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3>What is a Geographical Indication (GI)?<\/h3><p class=\"saswp-faq-answer-text\">A Geographical Indication (GI) is a tag used on products from a particular area and comprises unique qualities, reputation, or characteristics linked to that region.<\/p><li style=\"list-style-type: none\"><h3>Why is GI registration important?<\/h3><p class=\"saswp-faq-answer-text\">GI registration offers legal protection, averts misuse of the product&#039;s name, and boosts its marketability. Overall, the GI tag helps and benefits the producers by improving their marketing and generating revenue.<\/p><li style=\"list-style-type: none\"><h3>How many products are registered under GI in India?<\/h3><p class=\"saswp-faq-answer-text\">According to the available records, until August 2024, India had 643 registered GI products in categories such as agriculture, handicrafts, foodstuffs, and manufactured goods.<\/p><li style=\"list-style-type: none\"><h3>What are authorized users (AUs)?<\/h3><p class=\"saswp-faq-answer-text\">Authorized users, better known as AUs are individuals or entities recognized as authentic producers or sellers of GI-tagged products, qualified to use the GI tag.<\/p><li style=\"list-style-type: none\"><h3>What does GI tagging do?<\/h3><p class=\"saswp-faq-answer-text\">GI tagging is a process that prevents the unauthorized use of GI tags. It also helps promote producers&#039; economic prosperity, preserving traditional knowledge and heritage linked to the product&#039;s origin.<\/p><li style=\"list-style-type: none\"><h3>What challenges do producers face post-registration?<\/h3><p class=\"saswp-faq-answer-text\">Producers face various challenges post-registration. Some of the most common challenges include vague definitions of &#039;producer,&#039; unsatisfactory quality checks, and a lack of coordination with local authorities.<\/p><li style=\"list-style-type: none\"><h3>How can quality be maintained for GI products?<\/h3><p class=\"saswp-faq-answer-text\">Some methods to improve the quality of GI products, to ensure consistency and reflect improvements in production techniques<br>include the following:<br><strong>1.<\/strong>\u00a0 Regular quality checks<br><strong>2.<\/strong> Updating GI quality testing standards\u00a0\u00a0<\/p><li style=\"list-style-type: none\"><h3>How can GI products be marketed effectively?<\/h3><p class=\"saswp-faq-answer-text\">One of the most effective ways to market GI products is to link authorized users&#039; data with schemes like APEDA&#039;s Horti-net, which can encourage trade and marketing and boost export prospects.<\/p><\/ul><\/div>\n\n\n<p><strong>Read our blogs:<\/strong> <a href=\"https:\/\/corpbiz.io\/learning\/apeda-registration-for-export-of-agricultural-products\/\">Why APEDA Registration is Mandatory for the Export of Agricultural Products?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s Geographical Indications (GI) Registration Act of 1999 was a milestone initiative to preserve and promote unique cultural, agricultural, and artisanal products from different regions. Over the past decades, the Act has been instrumental in granting legal protection to various items, from Darjeeling tea to Pashmina shawls, by registering them under GI. So far, in [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":66766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3098,235],"tags":[],"acf":{"service_id":"0"},"authorName":"Ilma Siddiqua","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2024\/03\/ilma.png","authorDescription":"Ilma Siddiqua is an environmental professional with 8+ years of healthy experience in Business Compliance MOEF, Tyre Waste, Hazardous Waste, Battery Waste, AVSF, EPR, State Pollution Control Board, etc. Penning words give her the utmost pleasure, and that\u2019s why she opted for drafting amazing writeups that move the readers to the core.","postViews":950,"readingTime":6,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/66765"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=66765"}],"version-history":[{"count":3,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/66765\/revisions"}],"predecessor-version":[{"id":68893,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/66765\/revisions\/68893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/66766"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=66765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=66765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=66765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}