{"id":53799,"date":"2023-03-22T16:27:51","date_gmt":"2023-03-22T10:57:51","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=53799"},"modified":"2023-03-22T16:27:53","modified_gmt":"2023-03-22T10:57:53","slug":"what-is-the-importance-of-design-registration","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/what-is-the-importance-of-design-registration\/","title":{"rendered":"What Is The Importance Of Design Registration?"},"content":{"rendered":"\n<p>If\nyou have a business or wish to start a new one, then one of your product&#8217;s\ndifferentiators and unique things will be its design. The design of products,\nlogos, etc., must be totally different and unique to make people quickly\nidentify your brand. Therefore, design can be one of the identifying tools that\nneed to be protected so that no other person can copy your design. Moreover, in\norder to protect your design and restrict others from using it, you need to\nregister your design. Otherwise, someone else may copy your mark easily, making\nit difficult for people to trust your brand. It is essential to understand that\nthe design can be anything, a shape, colour, or design of a product or brand\nthat creates a unique brand. <strong>The Designs Act-2000<\/strong><sup><a class=\"text-primary\" href=\"https:\/\/www.indiacode.nic.in\/bitstream\/123456789\/1917\/1\/200016.pdf\"><strong>[1]<\/strong><\/a><\/sup> and the corresponding Designs\nRules-2001 govern the whole design registration process. In this blog, we will\ndiscuss the importance of Design Registration.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/what-is-the-importance-of-design-registration\/#What_Is_A_Design\" >What Is A Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/what-is-the-importance-of-design-registration\/#Importance_of_Design_Registration\" >Importance of Design\nRegistration&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/what-is-the-importance-of-design-registration\/#What_Are_The_Benefits_Of_Design_Registration\" >What Are The Benefits\nOf Design Registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/what-is-the-importance-of-design-registration\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_A_Design\"><\/span>What Is A Design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we discuss the importance of Design Registration, let\u2019s know the meaning of a Design. A design can be anything from a three-dimensional to a two-dimensional product. Moreover, whatever attempts you make to create a product look unique such as the packaging, colour, and shape, is called design. Therefore, all such product designing, shapes, sizes, etc., are protected by design registration. Each person has different choices and imagination, and consequently, he thing of creating his products differently. But, there is always a fear that someone else may copy that product design. To safeguard the design, it is important to get <strong><a href=\"https:\/\/corpbiz.io\/design-registration\">design registration<\/a><\/strong> so that your design always stays yours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Design_Registration\"><\/span>Importance of Design\nRegistration&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following\nis the importance of Design Registration:<\/p>\n\n\n\n<ul><li>Design registration is an\nimportant registration while registering the unique shape, size, and colour of\nthe product.<\/li><li>The rules of Design\nRegistration, 2000 govern the process of registering a design in India. Design\nregistration is protected for a period of ten years which may be extended\nfurther for five more years. Design protection is an effective method to\nsafeguard manufacturing and product ideas from copying or duplication in the\nface of ferocious market competition.<\/li><li>The World Intellectual\nProperty Organization (WIPO) conducted a study, and it found that India\nsubmitted 65,447 industrial design applications over the past nine years, with\n51,225 of those applications being registered. This merely highlights how\nnecessary and advantageous design registration is in aiding company growth and\nowners&#8217; investment of time and money in protecting their designs.<\/li><li>The registered design\nmust always be viewed as a resource with a market worth for the company. If a\ndesign is filed with the appropriate body, it is acceptable to consider it a\ncompany asset. When we refer to &#8220;business assets,&#8221; we mean items that\ncan be used to settle debts or traded on the open market.<\/li><li>Any company&#8217;s brand\nperformance may be influenced by how the merchandise looks. Therefore, if a\nproduct is in style, its aesthetics may be just as essential as its usefulness.<\/li><li>The owner receives the\nexclusive right to the product with a specific appearance, stopping your rivals\nfrom manufacturing your product and potentially costing you money.<\/li><li>The ability to sell or\nlease industrial design is one of its advantages. This means that the\nproprietor can sell or lease the industrial design to a third party and receive\na royalty on their sales if they don&#8217;t have the manufacturing capacity or if\nthey urgently need money.<\/li><li>Additionally, since the\nindustrial design is a component of the product&#8217;s look and shape, it will\nassist you in building trust in terms of a trademark. Additionally, having a\nsolid name will aid you in discouraging others from stealing your ideas. As a\nresult, it will act as a barrier to prevent third parties from imitating your\nbrand.<\/li><li>Design rights work well\nfor businesses with constantly changing new goods that need to be protected\nbecause they are comparatively inexpensive to protect, and the review process\nis easy and quick.<\/li><li>Another importance of\nDesign Registration is that it helps to settle design violation cases in\nfast-moving, dynamic industries like the fashion or FMCG sectors. These rights\nwill grant them quick relief from infringement and safeguard their product&#8217;s\ndesign in significant domestic and foreign marketplaces.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Benefits_Of_Design_Registration\"><\/span>What Are The Benefits\nOf Design Registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After\ndiscussing the importance of Design Registration, now let\u2019s discuss its\nbenefits. Design registration does the work of securing your design. It also\ncomes with a lot of other benefits mentioned below:<\/p>\n\n\n\n<ul><li><strong>Profit from Investment: <\/strong>Following\nthe registration of a design, the applicant business or group is granted the\nsole right to commercialize their product. Additionally, it enhances their\nintangible assets and adds to their inventory of intellectual property. The\nextra income streams that these assets frequently produce lead to excellent\nreturns on investment.<\/li><li><strong>Differentiation of\nProducts:<\/strong> The idea and design art that set a\nregistered design apart from others is included with all necessary papers. Due to\na flawless business model perspective, this basically provides the design&#8217;s\nowner with a competitive edge in their market.<\/li><li><strong>Ability to sell-Out:<\/strong>\nDesign owners who file their designs with a particular copyright authority gain\nthe ability to sell out their designs to outside makers. They can take\nadvantage of the lucrative fees the licensee business gives by doing so within\nthe boundaries of their own patent territory.<\/li><li><strong>Ability to Sue:<\/strong>\nAfter a design is formally filed, the proprietor has the right to bring legal\naction against anyone who copies it. This ensures that the proprietor of the\ndesign will be able to maintain their market share by maintaining control over\ntheir industrial design or product. As counterfeit goods make up 3.3% of\nworldwide commerce as of 2019, registering designs enables companies to take\nlegal action against the increasing number of counterfeiters.<\/li><li><strong>Longer Validity:<\/strong>\nAfter ten years, a design registration license can be renewed or prolonged for\nan additional five years.<\/li><li><strong>Protection from Plagiarism:<\/strong>\nThe fact that design licensing offers legal security against plagiarism is one\nof its most significant benefits. This procedure stops other companies from\nreplicating, reselling, spreading, or producing identical copies of their\ngoods.<\/li><li><strong>Increased Commercial\nworth:<\/strong> The copyright authority&#8217;s filing of the\ndesign raises the product&#8217;s commercial worth and marketability. This is a\nresult of the better product placement an owner-designed product enjoys in the\nminds of prospective customers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The breadth of the Intellectual Property Act&#8217;s branches has expanded with its growth, making it simpler for companies to conduct their operations. The design act, in particular, offers significant benefits to companies, such as the exclusive ownership right of designs, which includes the selling and manufacture of products for which designs have been registered. Additionally, filing a design will result in a significant upfront expenditure for the company if it is unique and has marketable potential. Although it is common knowledge that companies with many registered designs in the market have a decent image. In a broader sense, a nation with a large number of designs is seen as more important for registering.<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <br><a href=\"https:\/\/corpbiz.io\/learning\/online-design-registration-and-protection-in-india\/\">Design Registration And Protection In India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a business or wish to start a new one, then one of your product&#8217;s differentiators and unique things will be its design. The design of products, logos, etc., must be totally different and unique to make people quickly identify your brand. Therefore, design can be one of the identifying tools that need [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":53830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[455],"tags":[3288],"acf":{"service_id":"0"},"authorName":"Anushka Saxena","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-109.jpg","authorDescription":"Anushka Saxena is a final year law student from Indore Institute of Law. She is an hardworking, dedicated and fun-loving person. Her area of interest lies in corporate laws and IPR.","postViews":2338,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53799"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=53799"}],"version-history":[{"count":3,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53799\/revisions"}],"predecessor-version":[{"id":53802,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53799\/revisions\/53802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/53830"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=53799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=53799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=53799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}