{"id":53358,"date":"2023-03-13T18:51:38","date_gmt":"2023-03-13T13:21:38","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=53358"},"modified":"2023-03-13T18:51:40","modified_gmt":"2023-03-13T13:21:40","slug":"costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/","title":{"rendered":"Costs of Failing to Renew Trademark: Legal Consequences and Brand Damage"},"content":{"rendered":"\n<p>Protection under trademark registration\nis granted for ten years. You are required to renew your trademark once every\nten years to continue using the trademark. If you forget to renew your\ntrademark, you will have to face many complications, and the biggest of all is\nthat someone else will start using your trademark. In that case, you do not\neven have the option to restore your trademark. Therefore, you must always file\na trademark renewal application within six months from the date of the expiry\nof the trademark so that you do not have to face any consequences. In this\nblog, we will discuss costs of failing to renew Trademark.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/#What_Is_Trademark_Renewal\" >What Is Trademark Renewal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/#Benefits_of_Trademark_Renewal\" >Benefits of\nTrademark Renewal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/#What_Are_The_Costs_Of_Failing_To_Renew_Trademark\" >What Are The Costs Of Failing To Renew Trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/#Restoration_of_Trademark\" >Restoration of\nTrademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/costs-of-failing-to-renew-trademark-legal-consequences-and-brand-damage\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Trademark_Renewal\"><\/span>What Is Trademark Renewal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before\nwe discuss the legal consequences of failing to <strong><a class=\"text-primary\" href=\"https:\/\/corpbiz.io\/trademark-renewal\">renew Trademark<\/a><\/strong>, let\u2019s understand\nthe meaning of Trademark Renewal. Trademark renewal is the process of renewing\nyour trademark within ten years to continue using the trademark and getting the\nrights associated with it. This process helps the owner retain the legal rights\nhe gets while registering a trademark. Furthermore, the trademark renewal is\ndone in two ways:<\/p>\n\n\n\n<ul><li>You can renew the same\ntrademark without any changes<\/li><li>You can renew the\ntrademark with any changes or modifications.&nbsp;\n<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Trademark_Renewal\"><\/span>Benefits of\nTrademark Renewal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Renewal of the trademark extends the time limit of rights that comes with registering the trademark. Moreover, your brand stays protected until you keep renewing the trademark.<\/li><li>The trademark renewal allows you to restrict others from copying your trademark, and your brand identity will remain unique.<\/li><li>Once your trademark is renewed, you have the right to file a suit for infringement on any person who has infringed or copied your trademark.<\/li><li>With the renewal of the trademark, the trademark owner can earn more profit by licensing the trademark to any other person. By licensing, the owner gets the license fee and a share in the profit of the licensee.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Costs_Of_Failing_To_Renew_Trademark\"><\/span>What Are The Costs Of Failing To Renew Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Failing to renew trademark may result\nin these repercussions:<\/p>\n\n\n\n<ul><li><strong>Your Trademark May Be\nTaken By Someone Else<\/strong><\/li><\/ul>\n\n\n\n<p>If\nthe owner of the trademark fails to renew trademark, then someone else may take\nthat trademark. There are very rare chances that such a situation may arise,\nbut if such a situation arises, then the original owner of the trademark does\nnot even have an option of restoring the trademark. <\/p>\n\n\n\n<p>Moreover,\ntill the time your trademark is registered, no other similar or confusing\ntrademark can be registered, but if the trademark registration expires, then\nany of the confusing or similar trademarks can be registered. Also, all the\nrights that an owner gets while registering a trademark will no longer stay\nwith him as soon as the trademark registration expires and the proprietor does\nnot file the renewal application. Therefore, there are chances that you may\nlose your trademark.<\/p>\n\n\n\n<ul><li><strong>Limited Class<\/strong><\/li><\/ul>\n\n\n\n<p>As\nyou know, that same trademark cannot be registered in one class. Therefore, in\ncase you miss the renewal date of your trademark and any other person registers\nthe same trademark as yours in the same class of trademark, then you cannot\nrenew trademark for the same class of goods and services. Re-registration in\nthe same class will not be permitted if anyone has already registered the same\ntrademark in the same class in which your goods or services fall. <\/p>\n\n\n\n<p>There\nare set guidelines that a trademark cannot be registered in the same class if\nany such same trademark is registered in that particular class. Any other\nsimilar trademark application will be rejected.<\/p>\n\n\n\n<ul><li><strong>You May Lose The Chance\nOf Re-Registration Of Your Trademark<\/strong><\/li><\/ul>\n\n\n\n<p>In\ncase you have missed your trademark renewal date, and till the time you thought\nof re-registration, someone else has registered the same trademark, in such a\ncase, you have lost all the rights over your registered trademark. According to\n<strong>EUIPO<\/strong><sup><a class=\"text-primary\" href=\"https:\/\/euipo.europa.eu\/\"><strong>[1]<\/strong><\/a><\/sup>\nguidelines, a mark will not be registered if it is identical to one already\nregistered or infringes on current rights. Any efforts to re-register the mark\nwill be rejected if these problems did not exist when the mark was first\nregistered but have since emerged.<\/p>\n\n\n\n<p>Missing\nyour trademark renewal runs the risk of losing the mark entirely, as well as\nreducing the scope of the protection it gets in the event that re-registration\nis subsequently pursued.<\/p>\n\n\n\n<ul><li><strong>Late Fees for Trademark Renewal<\/strong><\/li><\/ul>\n\n\n\n<p>In\ncase the owner has missed the renewal date, there is still six months period in\nwhich the owner can renew the trademark by paying additional fees. But, while\nrenewing the trademark after its expiry, the registrar has to check whether, in\nthe meantime if somebody has already registered any similar trademark. If no\nsuch trademark has been registered, then the registrar renews your trademark\napplication by charging extra fees. <\/p>\n\n\n\n<ul><li><strong>Geographical Limit<\/strong><\/li><\/ul>\n\n\n\n<p>In\ncase you have taken a trademark of your unique identity, be it name, logo,\nsymbol etc., in multiple countries and you fail to renew your trademark in any\none country. Moreover, in the meantime, if any other person trademarks the same\nmark, his trademark application will be accepted as your trademark has already\nexpired and has not been renewed. Therefore, you will be restricted from\nre-registering the trademark in that country, and this will create geographical\nlimitations to your business. <\/p>\n\n\n\n<p>This,\nin turn, will impact your business and may create problems in business\nexpansion and hinder profits.<\/p>\n\n\n\n<ul><li><strong>Additional Agent Fees<\/strong><\/li><\/ul>\n\n\n\n<p>The\nimmediate result of proprietors missing their renewal date is more than just a\nrisk of needing additional legal support. These services are necessary to write\nagreements with rival businesses, negotiate the delayed renewal and payment of\nlate fees, or deal with the problems that will undoubtedly arise if some or all\nof your brand rights are lost.<\/p>\n\n\n\n<p>Owners\nwho fail to submit their renewal on time run the risk of not only the consequences\nbut also the costs connected with this extra help, which is more expensive to\nthe owner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Restoration_of_Trademark\"><\/span>Restoration of\nTrademark <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Section\n25(4) of the Trademark Act, 1999 talks about the concept of restoration of the\ntrademark. If the trademark owner has not renewed the trademark within the\nprescribed time, then he has a last chance to file a renewal application after\nsix months of the expiry of the trademark but before one year. Moreover, the\nrestored trademark is valid for another ten years, the same as that of a renewed\ntrademark. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The filing of a trademark ensures the protection of the owner&#8217;s name from all potential harm. As a result, whenever necessary, it is recommended to renew the trademark. It can only be used for a term of ten years. If the owner chooses, they may extend the agreement forever for additional times. The trademark registration has been accommodating enough to offer numerous chances for the same. The proprietor may still apply for restoration even if he forgets to renew the trademark. Therefore, the owner must safeguard their trademarks against potential infringements forever.<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <br><a href=\"https:\/\/corpbiz.io\/learning\/process-of-trademark-renewal-in-india\/\">What Is The Process Of Trademark Renewal In India?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Protection under trademark registration is granted for ten years. You are required to renew your trademark once every ten years to continue using the trademark. If you forget to renew your trademark, you will have to face many complications, and the biggest of all is that someone else will start using your trademark. In that [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":53359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3224],"acf":{"service_id":"18"},"authorName":"Anushka Saxena","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-109.jpg","authorDescription":"Anushka Saxena is a final year law student from Indore Institute of Law. She is an hardworking, dedicated and fun-loving person. Her area of interest lies in corporate laws and IPR.","postViews":2848,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53358"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=53358"}],"version-history":[{"count":2,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53358\/revisions"}],"predecessor-version":[{"id":53361,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53358\/revisions\/53361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/53359"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=53358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=53358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=53358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}