{"id":53244,"date":"2023-03-10T17:30:48","date_gmt":"2023-03-10T12:00:48","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=53244"},"modified":"2023-03-10T17:30:49","modified_gmt":"2023-03-10T12:00:49","slug":"trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/","title":{"rendered":"Trademark Licensing For Startups: How to Leverage Your Brand for Growth?"},"content":{"rendered":"\n<p>A\ntrademark is a brand or a sign that can be visually depicted and can\ndistinguish the products, services, or commodities of one company from those of\nother companies. A trademark includes things like how products are packed,\ntheir patterns, designs, colours, and their forms. The nature of a startup\ncompany is represented by its name, logo, product, or service, which also\nserves as a component of its trademark. Therefore, it is crucial for any new\nbusiness to file a trademark to safeguard its identity from the unauthorised\nuse of its brand by other parties. Scroll down to check more about Trademark\nLicensing for Startups.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#What_is_Trademark_Licensing\" >What is Trademark\nLicensing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#Who_Is_Qualified_To_Grant_Trademark_Licenses\" >Who Is\nQualified To Grant Trademark Licenses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#Importance_of_Trademark_Registration\" >Importance of\nTrademark Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#What_is_the_importance_of_Trademark_Licensing_for_Startups\" >What is the\nimportance of Trademark Licensing for Startups?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#Benefits_of_Trademark_Licensing_For_Startups\" >Benefits of\nTrademark Licensing For Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#How_to_Obtain_a_Trademark_License_in_India\" >How to Obtain a\nTrademark License in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/corpbiz.io\/learning\/trademark-licensing-for-startups-how-to-leverage-your-brand-for-growth\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Trademark_Licensing\"><\/span>What is Trademark\nLicensing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The\nterm &#8220;Trademark Licensing&#8221; is not defined in <strong>the Trademarks Act of 1999<\/strong><sup><a class=\"text-primary\" href=\"https:\/\/www.indiacode.nic.in\/bitstream\/123456789\/1993\/1\/A1999-47.pdf\"><strong>[1]<\/strong><\/a><\/sup>.\nMoreover, a licence, in general, is a person&#8217;s permission to carry out a deed.\nFurthermore, a trademark permit is nothing more than the brand owner&#8217;s approval\nof a third party. This kind of licence is granted in return for a fee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Is_Qualified_To_Grant_Trademark_Licenses\"><\/span>Who Is\nQualified To Grant Trademark Licenses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Only\nthe proprietor or authorised holder of the brand may grant a trademark licence.\nIt would be suitable to note here that Indian law permits transfers of both\nrecognised and unregistered property. A trademark can be transferred using\neither a licence or a grant.<\/p>\n\n\n\n<p>According\nto Section 48 of the Trademark Act, 1999, an individual other than the\nregistered owner of a trademark may be listed as a registered user. As a\nresult, if both parties follow the necessary guidelines, this act&#8217;s regulations\nmay allow for the use of a registered brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Trademark_Registration\"><\/span>Importance of\nTrademark Registration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Registration\nof a trademark is important because of the following reasons:<\/p>\n\n\n\n<ul><li>A trademark makes you and\nyour goods or services more recognisable to customers.<\/li><li>It aids in swaying your\ncustomers and sets you apart from your well-established rivals.<\/li><li>In order to improve the\nbrand image, it encourages startups to offer the finest product and uphold\ntheir quality standards.<\/li><li>As your company grows and\ndevelops, it strengthens your competitive edge.<\/li><li>Using a unique logo or\ntrademark to market your work, image, business, or messages across countries,\nregions, or languages is optimal.<\/li><li>Patents can increase your\nonline visibility and search engine rating. It assists in increasing business.<\/li><li>Trademark protection is\ngenerally less costly than other intellectual property rights because it\nprovides longer-term protection after registration.<\/li><li>The Startup India Action\nPlan places a special emphasis on making brand registration easier, which will\naid startups in navigating the legal complexities of submitting IP applications\nand registration.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_importance_of_Trademark_Licensing_for_Startups\"><\/span>What is the\nimportance of Trademark Licensing for Startups?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The\nprovision of property rights over a brand makes Trademark Licensing for\nstartups very important. It guarantees total legal control over it and guards\nyour trademarks against any unauthorised access or potential misuse. With\ncopyright registration, you can defend your business against deceit and\nobnoxious competitors by taking legal action against them.<\/p>\n\n\n\n<p>Additionally,\nregistration enables startups to use and share their brand across all platforms\nopenly. It assists new companies in structuring their legal structures and\nmanaging their operations effectively. Startups can make use of their brand to\ndraw customers&#8217; attention and keep the interest of their target market. A\npotential trademark that has been filed ensures your position in the industry\nand allows you to compete with long-standing rivals.<\/p>\n\n\n\n<p>Startups\nwith registered brands can carry out the deal easily if they decide to sell\ntheir business concept or new endeavour. In order to ensure the security of\ntheir future rights, sellers also demand that purchasers register their brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Trademark_Licensing_For_Startups\"><\/span>Benefits of\nTrademark Licensing For Startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark\nlicensing is crucial for startups. Here are a few benefits of trademark\nlicensing for startups:<\/p>\n\n\n\n<ul><li><strong>Monetary Gain: <\/strong>Both\nparties stand to profit monetarily because the trademark is extensively used\nfor business benefit, and the owner is paid royalties. The licensor, who, for\ninstance, was unable to capitalise on his brand due to a lack of resources or\nexposure, is now able to use the licensee&#8217;s resources and boost his revenues by\ngiving the licence to the licensee. A part of the income is also given to the\nlicensee.<\/li><li><strong>Expansion of The Company:<\/strong>\nThe brand owner&#8217;s company has expanded and now has a presence in more places.\nThe business is no longer constrained to a particular area, and the licensees\ncan now make use of their distribution knowledge to expand the business.<\/li><li><strong>Increasing Awareness of\nThe Company:<\/strong> In previously undiscovered regions,\nthe trademark gains popularity. The licensee is free to use his means to\npromote broadly.<\/li><li><strong>The Use Of Trademarks Is\nIncreasing:<\/strong> The trademark becomes more\nwell-known as more people and customers become familiar with it. Increasing\nsales raises money and makes it easier to keep leasing the brand.<\/li><li><strong>Distribution of Work:<\/strong>\nIn a way, the Licensee becomes a collaborator with the licensor. Because the\nlicensee is equally accountable for upholding the standard of the products he\nproduces using the trademark, the workload for the licensee is reduced, and he\nneed not stress about the quality of the goods and services.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Obtain_a_Trademark_License_in_India\"><\/span>How to Obtain a\nTrademark License in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The\ntrademark registrar must receive a written application on Form TM-U from both\nthe registered proprietor or licensee and the registered user or licensee,\nalong with the accompanying materials:<\/p>\n\n\n\n<ul><li>A correctly certified\ncopy of the contract or written licence agreement describing the allowed use of\nthe planned trademark between the registered owner or licensee and the proposed\nregistered user or licensee;<\/li><li>An affidavit delivered to\nthe location where registration is to take place, signed by the registered\nowner or licensee, outlining the relationship between the registered owner or\nlicensee and the prospective registered user or licensee, the goods or services\nfor which registration is being considered, and any restrictions or conditions\nthat may be suggested regarding the characteristics of the goods or services.<\/li><li>A duly executed power of attorney for agents (if any).<\/li><li>Additional proof or\npaperwork that the Trademark Registry may require.<\/li><\/ul>\n\n\n\n<p>The\npotential Licensee or Registered User is registered with respect to the\nproducts or services for which they are pleased after the Trademark Registrar\nis satisfied with the application and the accompanying paperwork. The date the\nauthorised user&#8217;s application was filed must be listed in the Trademark\nRegistry record. The records will be released in the Journal within two months\nof the date of trademark filing.<\/p>\n\n\n\n<p>The\nTrademark Registrar must give notification to additional Licensees or\nregistered users of the planned Trademarks in the way advised for such\nLicensee&#8217;s registration (if any). In light of this, the Trademark Registrar is\nrequired to act upon a request from the petitioner to ensure that the details given\nfor the application under the Section, aside from information entered into the\nTrademark Register, are kept private from competitors or business rivals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It has become very important to get <strong><a class=\"text-primary\" href=\"https:\/\/corpbiz.io\/trademark-registration\">Trademark Licensing<\/a><\/strong> for Startups to create its own market identity and help people trust their business. Moreover, it is always advised that a startup must consult a trademark attorney before starting the trademark procedure as he will understand the nature of the startup, guide the owners accordingly, and help them complete the trademark procedure.<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <br><a href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration\/\">Online Trademark Registration: A Detailed Guide\n<\/a><br><a href=\"https:\/\/corpbiz.io\/learning\/process-of-trademark-registration-step-by-step-guide\/\">Process Of Trademark Registration: Step By Step Guide\n<\/a><br><a href=\"https:\/\/corpbiz.io\/learning\/navigating-trademark-application-denial-a-guide-to-filing-an-appeal\/\">Navigating Trademark Application Denial: A Guide To Filing An Appeal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark is a brand or a sign that can be visually depicted and can distinguish the products, services, or commodities of one company from those of other companies. A trademark includes things like how products are packed, their patterns, designs, colours, and their forms. The nature of a startup company is represented by its [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":53246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3214],"acf":{"service_id":"269"},"authorName":"Anushka Saxena","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-109.jpg","authorDescription":"Anushka Saxena is a final year law student from Indore Institute of Law. She is an hardworking, dedicated and fun-loving person. Her area of interest lies in corporate laws and IPR.","postViews":1803,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53244"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=53244"}],"version-history":[{"count":2,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53244\/revisions"}],"predecessor-version":[{"id":53247,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/53244\/revisions\/53247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/53246"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=53244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=53244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=53244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}