{"id":52994,"date":"2023-03-03T11:09:58","date_gmt":"2023-03-03T05:39:58","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=52994"},"modified":"2024-08-22T12:10:31","modified_gmt":"2024-08-22T06:40:31","slug":"protect-your-brand-with-trademark-registration","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/","title":{"rendered":"Protect Your Brand with Trademark Registration"},"content":{"rendered":"\n<p>A trademark is an intellectual property\nright. Trademark registration is done for the logo that you use for your\ncompany. Once you register a trademark for your company, no one else can use\nyour brand name, and it becomes easy for normal people to recognize your brand.\nTrademarks can be broadly classified into two categories. One is the ordinary\ntrademark registered under <strong>the Trademarks Act 1999<\/strong><sup><a class=\"text-primary\" href=\"https:\/\/www.indiacode.nic.in\/bitstream\/123456789\/1993\/1\/A1999-47.pdf\"><strong>[1]<\/strong><\/a><\/sup>, and the other is a\nwell-known trademark registered under the Paris Convention. Moreover, the\nordinary trademark is registered for a term of 10 years, whereas a normal\ntrademark is registered for 20 years. If you want to register a trademark for\nyour company, then it is advised to consult a professional, as it is a complex\nprocess. In this blog, we will discuss how to protect your brand with Trademark\nRegistration.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#What_is_a_Trademark\" >What is a Trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Types_of_Trademarks\" >Types of Trademarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#What_Is_The_Need_For_Trademark_Registration_To_Protect_Your_Brand\" >What Is The Need For Trademark Registration To Protect Your Brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#What_Cannot_Be_Trademarked\" >What Cannot Be Trademarked?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Importance_of_Trademark_Registration_to_Protect_Your_Brand\" >Importance of Trademark Registration to Protect Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Who_Can_Apply_For_Trademark_Registration_In_India\" >Who Can Apply For Trademark Registration In India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Process_of_Trademark_Registration_in_India\" >Process of Trademark Registration in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Steps_To_Be_Followed_After_Trademark_Registration\" >Steps To Be Followed After Trademark Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/corpbiz.io\/learning\/protect-your-brand-with-trademark-registration\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Trademark\"><\/span>What is a Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is a form of intellectual property\nright that protect your brand. A trademark can be of anything from a word,\nsymbol, logo, design, etc., that is unique and differentiate your company from\nothers. Moreover, it provides legal protection to your company so that no one\nelse can copy your company&#8217;s brand name or logo. A trademark provides\nprotection for a period of 10 years, and then you will have to renew the\nregistration. <\/p>\n\n\n\n<p>Although trademark registration is not a\nnecessary requirement but, it is advisable that you take a trademark for your\ncompany so that no when can copy your brand, and in case anyone does so, you\nwill have the authority to take legal action against that person. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Trademarks\"><\/span>Types of Trademarks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can register four types of trademarks\nin India, namely: <\/p>\n\n\n\n<ul>\n<li><strong>Ordinary\nTrademarks <\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ordinary trademarks are usually used to\nregister words, phrases, logos, or other designs that differentiate a\nparticular business from another. This type of trademark is registered with the\ntrademark registry of India.<\/p>\n\n\n\n<ul>\n<li><strong>Sound\nTrademarks<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If your brand has a particular sound or\ntune that differentiates your brand, then such a sound or tune can be secured\nunder the sound trademarks so that no one else can copy it. Sound trademarks\ncan be registered with the trademark registry of India.<\/p>\n\n\n\n<ul>\n<li><strong>Shape\nTrademarks<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Shape trademarks secure any kind of shape,\npackaging, or three-dimensional object through which people can easily identify\nyour brand. This type of trademark is registered with the trademark registry of\nIndia.<\/p>\n\n\n\n<ul>\n<li><strong>Collective\nTrademarks<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Collective trademarks are used as a mark\nby the people of an organization to distinguish their goods and services from\nothers. This trademark can be registered with the trademark registry of India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_The_Need_For_Trademark_Registration_To_Protect_Your_Brand\"><\/span>What Is The Need For Trademark Registration To Protect Your Brand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A trademark gives security to the owner so\nthat no one else can copy his brand name or logo. If there would have been no\ntrademark, then there would have been no brands. As anyone could have copied,\nanyone&#8217;s name and no big player can become a brand. Therefore, in case no\ntrademark exists, people may also start making fake companies by the name of\nbig existing players, and it would have been complicated for ordinary people to\ndetermine the real company. <\/p>\n\n\n\n<p>Moreover, a trademark gives the right to\nprotect your brand from others to copying their brand name. So that no one can\nconfuse people by making another company with a similar brand name, it is to be\nunderstood that while creating a brand, a person invests a lot of money and\nhard work. Therefore, it is fair that he has this right to refrain anyone else\nfrom creating a brand with the same name and identity. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Cannot_Be_Trademarked\"><\/span>What Cannot Be Trademarked? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is a whole law that defines what can\nand what cannot be trademarked, but there is a simple thing that cannot be\ntrademarked, as you cannot trademark a general word or term. For example, you\ncannot trademark the word &#8216;orange&#8217; for a brand of fruit because &#8216;orange&#8217; itself\nis a fruit, and it is a general term used by people to refer to a fruit. <\/p>\n\n\n\n<p>In the same way, the word &#8216;orange&#8217; can be trademarked if it is a brand name of a clothing brand because orange is not a generic term if talked about clothes. Therefore, while selecting a brand name, you must be careful not to choose a generic name and provide a description of your brand. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/corpbiz.io\/trademark-search\">Searches of trademark<\/a> For Your Business<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Trademark_Registration_to_Protect_Your_Brand\"><\/span>Importance of Trademark Registration to Protect Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are a few things that will make you\nunderstand the importance of getting your logo trademarked to protect your\nbrand:<\/p>\n\n\n\n<ul>\n<li>If\nyour logo is not trademarked, then you cannot stop others from using the same\nlogo even if you have used it first. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Once\nyou get the trademark of a logo, you have the right to use it worldwide. If\nyour logo is not trademarked, anyone else can use it while sitting in a\ndifferent area or country. In contrast, a trademark gives you the right and\nauthority to use your logo anywhere worldwide.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>If\nyou have a trademark of your logo, then you can easily sue anyone using your\nlogo without your permission or consent. In several cases, having a trademark\nis deemed enough for winning a case. Moreover, you can also bring criminal\ncharges against a person for using your logo. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>If\nyour logo is trademarked in India, then you have the power to get it\ntrademarked in other countries as well, which will help you expand your\nbusiness worldwide. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>If\nsomeone uses your trademarked logo, then you sue that person and recover\nmonetary damages from him. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Can_Apply_For_Trademark_Registration_In_India\"><\/span>Who Can Apply For Trademark Registration In India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anyone who wants to use a particular mark, logo, or design to identify his brand can apply for <strong><a class=\"text-primary\" href=\"https:\/\/corpbiz.io\/trademark-registration\">trademark registration<\/a><\/strong>. This means an application for trademark registration can be filed by an individual, a company or a firm, a joint, an association, or a body corporate.\u00a0 During the registration, the trademark is granted on the name of a person whose name is mentioned as an applicant in the registration form. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Process_of_Trademark_Registration_in_India\"><\/span>Process of Trademark Registration in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to register a trademark, here are\na few steps that you should follow: <\/p>\n\n\n\n<ul>\n<li>Search\nfor a unique name<\/li>\n\n\n\n<li>Prepare\na trademark application by arranging the required documents.<\/li>\n\n\n\n<li>Apply\nfor the brand name registration by way of Manual Filing or e-filing.<\/li>\n\n\n\n<li>The\nregistrar of trademarks will examine the process of registration of a brand\nname.<\/li>\n\n\n\n<li>Publishing\nyour brand name in Indian Trade Mark Journals.<\/li>\n\n\n\n<li>Waiting\nfor trademark opposition for three months.<\/li>\n\n\n\n<li>In\ncase of trademark opposition, the registrar of trademarks will hear the\ntrademark opposition, and you will be allowed to submit a counter statement.<\/li>\n\n\n\n<li>Issuance\nof trademark registration certificate.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_To_Be_Followed_After_Trademark_Registration\"><\/span>Steps To Be Followed After Trademark Registration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are a few steps that you must follow\nafter registration of your trademark:<\/p>\n\n\n\n<ul>\n<li>In\norder to keep track of everything, you must maintain a register of all your\nintellectual property rights, including trademarks. <\/li>\n\n\n\n<li>Keep\na check and identify if someone is illegally using your trademark. If you find\nany such activity, then you must take immediate legal action against such a person.<\/li>\n\n\n\n<li>You\ncan also register other intellectual property, such as patents and copyright,\nin order to secure your brand and make it look more authentic.<\/li>\n\n\n\n<li>Most\nimportantly, keep a regular check on intellectual property laws and comply with\nthe changing law. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark registration is important if you wish to protect your brand. It can be difficult, so you may require consulting a professional who can help you from start to end. Moreover, we have tried providing you with the basic information to help you register your brand. <\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <br><a href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration\/\">Online Trademark Registration: A Detailed Guide\n<\/a><br><a href=\"https:\/\/corpbiz.io\/learning\/apply-for-online-trademark-registration-in-india\/\">How Can You Apply For Online Trademark Registration In India?\n<\/a><br><a href=\"https:\/\/corpbiz.io\/learning\/document-required-for-trademark-registration-online\/\">An Overview On Document Required For Trademark Registration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark is an intellectual property right. Trademark registration is done for the logo that you use for your company. Once you register a trademark for your company, no one else can use your brand name, and it becomes easy for normal people to recognize your brand. Trademarks can be broadly classified into two categories. [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":52995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3173],"acf":{"service_id":"18"},"authorName":"Anushka Saxena","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-109.jpg","authorDescription":"Anushka Saxena is a final year law student from Indore Institute of Law. She is an hardworking, dedicated and fun-loving person. Her area of interest lies in corporate laws and IPR.","postViews":2329,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/52994"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=52994"}],"version-history":[{"count":4,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/52994\/revisions"}],"predecessor-version":[{"id":65869,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/52994\/revisions\/65869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/52995"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=52994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=52994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=52994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}