{"id":39870,"date":"2022-02-05T12:24:29","date_gmt":"2022-02-05T06:54:29","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=39870"},"modified":"2022-05-31T12:04:10","modified_gmt":"2022-05-31T06:34:10","slug":"benefits-of-trademark-protection","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/","title":{"rendered":"Benefits of Trademark registration"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Before we discuss the\nbenefits of the trademark protection in India, it is very important to\nunderstand the repercussion of not registering a trademark on your business\nentity. Imagine the niche created by years of hard work just going wasted due\nto some mischievous elements using your already existing brand name and\ntherefore taking away all your faithful customers.<\/p>\n\n\n\n<p>The Brand name is the\nfirst thing which comes into the mind of the consumers while deciding about a\npurchase. Every brand name entails within itself several qualities and features\nassociated with the brand and gives it a unique identity. When this identity\nbecomes important to preserve, the role of trademark protection arises. In the\nabsence of a TM protection, the competitors may take advantage and may misuse\nthe goodwill created in your name. The potential copy-cats will try to create a\ndelusion in the mind of the general public which may lead to a substantial\ndecline in your customer base.<\/p>\n\n\n\n<p>Therefore, it is very\nimportant for business persons to register their brand names well in time so as\nto reap the benefits of their goodwill and enhance their market position. Let\u2019s\ndiscuss some of the remarkable benefits of Trademark in detail:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Exclusive_legal_rights_over_the_intellectual_property\" >Exclusive legal rights over the\nintellectual property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Builds_goodwill_and_trust\" >Builds goodwill and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Differentiates_products_from_each_other\" >Differentiates products from each\nother<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Symbol_for_Quality\" >Symbol for Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Asset_recognition\" >Asset recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Variety_of_uses\" >Variety of uses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Infringement_protection\" >Infringement protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Uninterrupted_usage_of_trademark_for_10_years\" >Uninterrupted usage of trademark for\n10 years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#Able_to_attract_better_Human_Resources\" >Able to attract better Human\nResources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-protection\/#International_Reachability\" >International Reachability<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_legal_rights_over_the_intellectual_property\"><\/span>Exclusive legal rights over the\nintellectual property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The exclusive rights\nover the trademark entitles the owner to prevent its misuse against the\npotential infringers. Therefore, any such infringer can be sued in the hands of\nthe proprietor. &nbsp;Moreover, the proprietor\nshall also be eligible to use the registered trademark for every item of its\nproducts falling under the same category.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Builds_goodwill_and_trust\"><\/span>Builds goodwill and trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The prominence\nposition gained by your products and services will continue to be enjoyed and\nthereby creates a goodwill of your business among the customers. They know your\nbusiness through your brand name and therefore the trust is established.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differentiates_products_from_each_other\"><\/span>Differentiates products from each\nother<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is abundance of\nsimilar products in the market which more or less creates same value to the\ncustomers. However, a devoted customer remains loyal to a particular product if\nit fulfills his need in the long run. In such situation, it is important that\nyou make your product recognizable and hence trademark provides the unique\nidentity to the items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Symbol_for_Quality\"><\/span>Symbol for Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If the items produced\nby you stands for the quality and there is a strong customer base already\ncreated by it, then your end users tend to recognize your products through your\nbrand name. Trademark assures the quality of the recognized products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asset_recognition\"><\/span>Asset recognition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although it cannot be\ntouched with the bare hands, but Trademark is an intellectual property having\nthe valuation of its own. Therefore, it is counted as one of the assets in the\nBalance Sheet of the company. Moreover, a trademark is eligible of being sold,\npurchased, assigned, franchised or contracted economically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Variety_of_uses\"><\/span>Variety of uses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A trademark may be in\nthe form of wordmark, symbol, design mark etc. A proprietor can get all or any\nof the above form get registered through trademark protection. Thereafter, the\nowner is entitled to use the registered trademark on its products, services,\nname board, office location, vehicles to create more visibility so as to\nattract more and more customers. We all have been through with this Hindi\nproverb \u201cJo Dikhtahaiwahibiktahai\u201d means the one with better visibility is sold\noften.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infringement_protection\"><\/span>Infringement protection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The registered trademark or the one whose application is under the process with the <strong>trademark attorney<\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Trademark_attorney\"><strong>[1]<\/strong><\/a><\/sup>, has the right to protect its brand value from any infringement. The proprietor\/owner has the right to sue any violator who comes in the way of disrupting the smooth working of its brand name, symbol or word name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uninterrupted_usage_of_trademark_for_10_years\"><\/span>Uninterrupted usage of trademark for\n10 years<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The protection for a\ntrademark is granted for a period of 10 years at one time. Thereafter, it can\nbe renewed for another 10 years and so on. Therefore, once registered, the\nproprietor\/owner of the trademark enjoys its own sweet time of usability and\ntherefore is able to concentrate on other business factors without being\nworried about whether its brand name would be copied or misused in the hands of\nany potential infringer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Able_to_attract_better_Human_Resources\"><\/span>Able to attract better Human\nResources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every person wants to\nwork for a renowned brand or wants to get associated with some. A renowned\ntrademark is better able to pull better resources from the market and therefore\nable to build a strong work force who will further engage in building up the\nbrand and reaching new heights in the business. It creates a sense of\naccomplishment among the existing staff when their brand is easily recognizable\nin the market. Sale people also get benefit from the same as the prospect\nbetter acknowledges them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"International_Reachability\"><\/span>International Reachability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once acknowledged domestically, the <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>trademark registration<\/strong><\/a> also opens up the global market for the business and hence provides multi-dimensional growth. The business can go even for the international trademark protection from the IPRO.<\/p>\n\n\n\n<p>In this ever-changing\nbusiness environment, it is very important to understand the value of a brand\nand also to get the same acknowledged in the right circle. Trademark protection\nis not only a precautionary step to avoid the infringement but is a potential\nasset creation in the long run.\n\nTimely approach and uniqueness can bring about\nsignificant changes in the business and also bring upon new opportunities and\nright people.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we discuss the benefits of the trademark protection in India, it is very important to understand the repercussion of not registering a trademark on your business entity. Imagine the niche created by years of hard work just going wasted due to some mischievous elements using your already existing brand name and therefore taking away [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":39880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[2106],"acf":{"service_id":"18"},"authorName":"Monisha Chaudhary","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/Monisha-Chaudhary-150x150.jpg","authorDescription":"Meet Monisha Chaudhary, a company secretary, and legal content expert with 15+ Years of Industry Experience. With a deep understanding of numerous legal domains, such as intellectual property and regulatory affairs, and decades of expertise in drafting legal blogs, she has consistently delivered informative articles. Her unique writing style has made her gain an immense following among legal researchers, lawyers, and CAs.","postViews":4751,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/39870"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=39870"}],"version-history":[{"count":16,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/39870\/revisions"}],"predecessor-version":[{"id":39887,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/39870\/revisions\/39887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/39880"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=39870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=39870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=39870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}