{"id":34834,"date":"2021-08-25T14:38:22","date_gmt":"2021-08-25T09:08:22","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=34834"},"modified":"2021-08-25T14:38:55","modified_gmt":"2021-08-25T09:08:55","slug":"online-trademark-registration-in-fashion-industry","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/","title":{"rendered":"Trademark Registration in Fashion Industry: Underlining Key Aspects"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The ever-changing fashion industry landscape has compelled the business owner to opt more aggressive IPR strategy. The intangible assets like design, logo, and other pictorial elements play a vital role in the growth of the fashion house.&nbsp; This article aims to underline the key aspects related to the significance of <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registration<\/strong><\/a> in Fashion Industry.<\/p>\n\n\n\n<p><strong><em>Key takeaway<\/em><\/strong><\/p>\n\n\n\n<ul><li>Fashion design refers to a form of art confined to the creation of garments &amp; other lifestyle accessories.<\/li><li>Apart from knowing the prevailing marketing trends, all fashion designers should dig down the concerned IPR law to ensure uncompromised protection for their intangible assets.<\/li><li>IP is the result of applying your intellect to create something original or unique. The fashion industry is an IP influenced sector that continually generates creative ideas and innovation.<\/li><li>In the fashion industry, creativity is not only confined to the designing act, but also entails the marketing of the product.<\/li><li>All of this intellectual capital is quite valuable for the fashion house. But, still, there are many businesses in the fashion domain that prefer to go without relevant IP protection.<\/li><li>The fashion industry is a high-value sector both in terms of money and market presence. Innovation and aspiration are the two key attributes that help this sector to grow at a rapid pace. This is the reason why this sector is more prone to IP violations.<\/li><li>Business officials need to pinpoint aforesaid valuable intangible assets promptly, determine their business applicability, &amp; agree on those to be secured &amp; leverage via the IP system.<\/li><\/ul>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/overall-trademark-registration-in-india\/\">Overall Trademark Registration in India <\/a><\/mark><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/#What_is_trademark_Protection\" >What is trademark Protection?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/#Trademark_Registration_in_Fashion_Industry\" >Trademark Registration in Fashion Industry&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/#Examples_that_Proves_that_Trademarking_goes_Beyond_Brand_and_Logo_in_the_Fashion_Regime\" >Examples that Proves that Trademarking goes Beyond Brand\nand Logo in the Fashion Regime&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/#How_does_Trademark_add_value_to_a_fashion_house\" >How does Trademark add value to a fashion house?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-in-fashion-industry\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_trademark_Protection\"><\/span>What is trademark Protection?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According\nto the Trademark Act, 1999, a trademark refers to a logo, design or symbol that\nact as a source identifier for a particular product and service.&nbsp;<\/p>\n\n\n\n<p>It helps a company or brand to instil a distinctive image in the target market. The trademark protection renders the exclusive ownership right to its owner that let them sue the defaulters in the case of brand violation. Trademark is categorized into 45 distinct classes in the view of NICE classification for a trademark. <a href=\"https:\/\/corpbiz.io\/trademark-class-25\"><strong>Trademark Class 25<\/strong><\/a> deals with apparel, footwear, and headgear, but it does not include specific clothing &amp; footwear manufactured for special use. The ever-increasing utilization of Trademark has strengthened the role of Trademark registration in the Fashion Industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Registration_in_Fashion_Industry\"><\/span>Trademark Registration in Fashion Industry&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark\nprotection plays a vital role in the overall growth of the fashion sector. The\nfashion entities mainly rely on their brand value to make a profit out of their\nbusiness activities. A registered trademark prevents the infringer from copying\nthe fashion brand for the sake of business profit. Trademark registration acts\nas a saviour for fashion start-ups and small businesses that have low risk\nappetite against the loss triggered by the brand infringement. <\/p>\n\n\n\n<p>For fashion industries, Trademark plays an anchor role in protecting the brand value and boosting marketing efforts.&nbsp;<\/p>\n\n\n\n<p>The\nnames &amp; logos can be protected under trademark based on the products\n(footwear, clothing, fabrics, accessories, etc.). The slogans of marketing\ncampaigns for each offering can be secured via trademark protection. <\/p>\n\n\n\n<p>Trademarks\nthat do not fall under the general category but include trademarks based on\nmoving images, visible signs, including hologram or non-visible signs\n(fragrance and sound) deemed as Non-traditional marks can also be trademarked.<\/p>\n\n\n\n<p>Thus,\ndeodorant, perfumes and other related items can also gain IP protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The extent of Trademark in the Fashion regime&nbsp;<\/h3>\n\n\n\n<p>Section\n2(zb) of the Trademark Act, 1999, specifies that the Trademark can create\nvisual coordination with the target customers. Furthermore, it serves as a\nsource identifier for certain goods and services of one company from the rest.<\/p>\n\n\n\n<p>This\ncan also entail the different shapes, colour schemes, &amp; even their\npackaging. Additionally, the trademark law also ensures comprehensive\nprotection to the trade dress, which includes packing the product under its\nregime. But, the court of law in the various scenarios has dragged the\nattention of the masses towards the fact that the product packaging forms a\nvital aspect of design in&nbsp;fashion apparel.&nbsp;<\/p>\n\n\n\n<p>The\nsame has been briefed in the subsequent section with some examples. The\nimportance was also given to the fact that trade dress also encompasses shape,\ncolour schemes, graphics, size, texture.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_that_Proves_that_Trademarking_goes_Beyond_Brand_and_Logo_in_the_Fashion_Regime\"><\/span>Examples that Proves that Trademarking goes Beyond Brand\nand Logo in the Fashion Regime&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Surprisingly\na fashion designer often integrates a trademark to the extent that it becomes\nan integral element of the brand value.&nbsp;<\/p>\n\n\n\n<p>Fashion\ndesigners often manifest a trademark outside the clothing products or\naccessories. For instance, a Louis Vuitton handbag displays the popular logo LV\nin a repetitive manner which acts as an integral part of the fashion for the\nbag.&nbsp;<\/p>\n\n\n\n<p>Consequently,\nthe logo becomes an inherent part of the design over time, and therefore,\nTrademark can ensure end-to-end protection against design imitation.&nbsp;<\/p>\n\n\n\n<p>In\ngeneral, the trademarks are either affixed inside the clothing line or\nmanifested on other areas like buttons or ribbons. Therefore, the majority of\nthe designed apparel fails to avail trademark protection under the influence of\nthe non-manifestation of the mark.&nbsp;<\/p>\n\n\n\n<p>Fashion designers can rejoice exclusive rights over the unique attributes of the product via trademark registration besides the brand names and logo. For instance, the Australian fashion designer Bettina Liano has availed a trademark registration for the distinctive pocket stitching on the garments. Likewise, the well-known fashion house Burberry avails the trademark protection over the expression&nbsp;Burberry&nbsp;&amp; the unique check-based design. Burberry has legalized its distinctive mark in many nations, including the <strong><em>USA<\/em><\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/United_States\"><strong><em>[1]<\/em><\/strong><\/a><\/sup>.&nbsp;<\/p>\n\n\n\n<p>Being\na potential source identifier, the Trademark also encompasses the trade dress,\nbroadly known as product packaging. But on various events, the court has\nspecified that the trade dress should also be considered an imperative part of\nproduct\u2019s design. Some courts have clarified that the trade dress also entails\nthe overall image of the product such as shape, size, colour, graphics,\ntextures, and even sales methods and hence it is protectable under trademark law.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Trademark_add_value_to_a_fashion_house\"><\/span>How does Trademark add value to a fashion house?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/08\/Trademark-add-value-to-a-fashion-house.png\" alt=\"Trademark add value to a fashion house\" class=\"wp-image-34865\" width=\"468\" height=\"444\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/08\/Trademark-add-value-to-a-fashion-house.png 998w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/08\/Trademark-add-value-to-a-fashion-house-300x285.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/08\/Trademark-add-value-to-a-fashion-house-768x730.png 768w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure><\/div>\n\n\n\n<p>Whether you are a start-up or a large business house, your brand is the most imperative part of your business. End users will try to coordinate your brand with specific quality, styles and experiences. Most fashion entities invest a great amount of time and capital in setting up a strong bonding with their target users via their brand.&nbsp;<\/p>\n\n\n\n<p>But,\nif the brand is not safeguarded via trademark filing &amp; enforcement,\nend-users may come across the same quality, style, &amp; even experiences\nelsewhere, which can adversely impact your marketing efforts.&nbsp;<\/p>\n\n\n\n<p>For\nthis reason, it is vital to avail trademark registration without any delay.\nThis minimizes the risk of others stealing or borrowing from your brand. It\nalso facilitates legal coverage to pursue cases where copyright violation has\ncome into action.&nbsp;<\/p>\n\n\n\n<p>The\nmost distinct attributes that a fashion company should safeguard via Trademark\nare its logo &amp; brand name as these remain in direct contact with the\ncustomers.&nbsp;<\/p>\n\n\n\n<p>Fashion\nbrands may craft logo design &amp; textile prints, which are also distinctly\nlinked with the brand. These can also be trademarked to deter others from using\nthe prints or patterns on their products without your consent. In addition to\nthat, securing the artworks of the fashion company from copy infringement could\nhelp improve the brand value and revenue.&nbsp;<\/p>\n\n\n\n<p>If\nyou seek protection for custom textile print, 3-d aspects of the new fabric\ncomposition of a unique shape, legalizing your IP can add value to your\nbusiness; it allows you to choose whether you wish to deter others from using\nyour asset or if you intend to confer its rights to anyone else for revenue\ngeneration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademarking is a delicate process of safeguarding intangible assets like logos, names, slogans, so on and so forth. Today businesses have become more concerned about their image and reputation, and they never hesitate in pouring in extra capital to strengthen their IP strategy. Businesses from the fashion sector also pay extra attention to securing their brand image and other valuable assets since they are the prime target for the infringers. Feel free to prompt us in case you need some clarification on Trademark registration in Fashion Industry.&nbsp;&nbsp; <\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/apply-for-online-trademark-registration-in-india\/\">How Can You Apply For Online Trademark Registration in India? <\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ever-changing fashion industry landscape has compelled the business owner to opt more aggressive IPR strategy. The intangible assets like design, logo, and other pictorial elements play a vital role in the growth of the fashion house.&nbsp; This article aims to underline the key aspects related to the significance of Trademark registration in Fashion Industry. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":34856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1932],"acf":{"service_id":"18"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":7868,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34834"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=34834"}],"version-history":[{"count":28,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34834\/revisions"}],"predecessor-version":[{"id":34866,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34834\/revisions\/34866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/34856"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=34834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=34834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=34834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}