{"id":34628,"date":"2021-08-19T14:54:27","date_gmt":"2021-08-19T09:24:27","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=34628"},"modified":"2021-08-19T14:54:29","modified_gmt":"2021-08-19T09:24:29","slug":"prominence-of-trademark-registration-in-entertainment-industry","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/","title":{"rendered":"Prominence of Trademark registration in Entertainment Industry"},"content":{"rendered":"\n<p class=\"has-drop-cap\">A trademark is a word, phrase, symbol, or\ndesign that differentiates &amp; identifies the sources of goods and services\nof one entity to those of others in the given market. It protects a brand by\nensuring that no third party can undermine the goodwill of the same. As per\nsection 2(1)(ZB) of the trademark act, 1999, the trademark refers to a mark\nthat is capable of being manifested graphically &amp; capable of distinguishing\nthe services or goods of one entity from the rest, &amp; may include the shape\nof goods or their colour combination and packaging. The write-up will\nfacilitate some useful insight into the significance of Trademark registration\nin Entertainment Industry. As per the reliable source, the overall valuation of\nthe Indian entertainment sector stood at Rs 1.38 trillion in 2019, which\nfurther may extend to Rs 1.80 trillion at the end of FY 2021.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Motion pictures and song titles are always a\nprime target for infringers because they adhere to healthy monetary value.\nSince they are nothing short of an asset for the producers, it becomes\nessential to safeguard the same with and apt IP protection such as copyright and\ntrademark. By doing so, they will rejoice in the exclusive right over these\nassets and protect the interest of everyone responsible for their\nproduction.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Role_of_Trademark_registration_in_Entertainment_Industry\" >Role of Trademark registration in Entertainment Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Trademark_protection_to_Motion_Picture_titles_in_India\" >Trademark protection to Motion Picture titles in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Legal_protection_to_song_title_under_Trademark_Act_1999\" >Legal protection to song title under Trademark Act, 1999<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Scope_of_protecting_trade_dress_from_the_Indian_viewpoint\" >Scope of protecting trade dress from the Indian viewpoint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Initial_interest_confusion_doctrines_application_in_ensuring_Trademark_Protection_for_Films_title\" >Initial interest confusion doctrine\u2019s application in\nensuring Trademark Protection for Film\u2019s title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/prominence-of-trademark-registration-in-entertainment-industry\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role_of_Trademark_registration_in_Entertainment_Industry\"><\/span>Role of Trademark registration in Entertainment Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The ever-rising rate of infringement has forced\nthe entertainment industry to opt for trademark protection. The trademark\nprotection plays a vital role in securing intangible assets like motion picture\ntitle, band name, and song title, thereby ensuring peace of mind for the\nproducers.&nbsp;<\/p>\n\n\n\n<p>The prominence of a trademark in the\nentertainment industry cannot be undermined. Artist\u2019s or band name is the most\nvaluable attribute as it facilitates unique identity to the creator. The artist\nname is an unprecedented medium of recognition, and it is the only thing that\ncharacterizes an artist in the audience\u2019s minds.&nbsp;<\/p>\n\n\n\n<p>Associating a song with a specific brand\nname or song title facilitates that artist or band actual value. The same\nnotion applies to the film title as well, and it can also be registered under\ntrademark protection.&nbsp;<\/p>\n\n\n\n<p>Several societies, such as the association\nof Motion pictures &amp; Television Programs or the Indian motion pictures\nproducer\u2019s association, render moderate protection to film titles against the\nact of infringement through registration.&nbsp;<\/p>\n\n\n\n<p>Though such a registration lacks legal\nground, the court might permit the plaintiff to submit the same in case of\nlegal dispute. Motion picture titles are protectable under class 41 of the 4th\nschedule of trademark rule, 2001, which essentially renders coverage to\nservices classified as entertainment.&nbsp;<\/p>\n\n\n\n<p>There is no denying that Trademark registration in Entertainment Industry is nothing short of a boon for film producers and music creators.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/overview-on-cost-of-trademark-registration\/\">Overview on Cost of Trademark Registration <\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_protection_to_Motion_Picture_titles_in_India\"><\/span>Trademark protection to Motion Picture titles in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Indian entertainment sector generates massive revenue every year by releasing a flurry of motion pictures pan <em><strong>India<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/India\"><em><strong>[1]<\/strong><\/em><\/a><\/sup>. The so-called \u201cBollywood\u201d, the primary contributor to the entertainment industry, releases more than thousands of motion pictures annually, more than its counterparts globally. It churns out revenue of approx. $1.8 billion yearly.&nbsp;<\/p>\n\n\n\n<p>The Indian entertainment sector earned the\ntitle of industry in 2001, and since then, it has witnessed massive growth both\nin terms of money and credibility. The increased recognition has helped them\nsecure the support of overseas players and investors, including 20th-century\nfox, Viacom Motion Pictures, Warner Brothers and so forth.<\/p>\n\n\n\n<p>The shift is remarkable, but the ever-rising\ngrowth has pushed this industry in the zone where it finds its future in danger\nbecause of growing IP issues. The lack of adequate protection has stimulated\nthe growth of piracy, which today has become a primary deterrent to the film\nsector.&nbsp;<\/p>\n\n\n\n<p>But, <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registration<\/strong><\/a> in Entertainment Industry can help films producers to keep such threats at bay.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legal_protection_to_song_title_under_Trademark_Act_1999\"><\/span>Legal protection to song title under Trademark Act, 1999<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Song\u2019s producer can avail <a href=\"https:\/\/corpbiz.io\/copyright-registration\"><strong>copyright<\/strong><\/a> protection only if the title is a vital part of the work itself. As the title have a connection with the original work, it may be protected under the trademark act, 1999. Copyright or trademark protection is still moderately used by song creators in India. The song title \u201c\u2018Why this Kolaveri di\u2019 was the first-ever song to be protected under the Trademark Act, 1999.&nbsp;<\/p>\n\n\n\n<p>Anyway, the application was objected &amp;\nSony Music entertainment has failed to avail the protection. Trademark\nprotection under classes 9 and 41 facilitates legal protection to the film\ntitle and capitalize it to make cassettes and compact discs, and so forth.&nbsp;<\/p>\n\n\n\n<p>Because of inadequate clarity on song title\nprotection, there is a flurry of queries on which the law needs to render the\nclarification.&nbsp;<\/p>\n\n\n\n<p>Another problem with song title protection\nis that the trademark registration will lose its legality if it remains\nunutilized for five years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scope_of_protecting_trade_dress_from_the_Indian_viewpoint\"><\/span>Scope of protecting trade dress from the Indian viewpoint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trade dress refers to a visual attribute of\na product containing its colour, size, packaging, etc., which might be\nprotectable under trademark law. Its aims to safeguard end-users from\ndeceptively similar products made to trick the consumers by convincing them\nthey are making a legit purchase. Trade dress is still protectable under\nTrademark Act, 1999. However, sector 2 of the same act facilitates a legal\nframework to protect trade dress by broadening the scope of a trademark to\nencompass the shape of goods, colour, &amp; packaging.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_interest_confusion_doctrines_application_in_ensuring_Trademark_Protection_for_Films_title\"><\/span>Initial interest confusion doctrine\u2019s application in\nensuring Trademark Protection for Film\u2019s title <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>End-users are likely to get confused if two\nmore similar goods\/services leverage the trademark of an identical nature.\nMedia &amp; entertainment entities leverage the same and prepare trademarks\nimitating the popular brand to exploit its goodwill. In the legal landscape,\nthis is called initial interest confusion. The doctrine turns out to be\nrelevant to motion picture titles as section 29 of the trademark act, 1999\nspecifies that a protected mark is infringed if the deceptive similarity\nbetween two marks is likely to trigger confusion in terms of source\nidentification.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark registration in Entertainment Industry is playing a vital role in securing valuable film projects and music albums by rendering required protection. Apart from that, it also facilitates moderate coverage against the act of piracy.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/document-required-for-trademark-registration-online\/\">An Overview on Document Required for Trademark Registration <\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark is a word, phrase, symbol, or design that differentiates &amp; identifies the sources of goods and services of one entity to those of others in the given market. It protects a brand by ensuring that no third party can undermine the goodwill of the same. As per section 2(1)(ZB) of the trademark act, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":34661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1923],"acf":{"service_id":"18"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":3210,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34628"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=34628"}],"version-history":[{"count":29,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34628\/revisions"}],"predecessor-version":[{"id":34657,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/34628\/revisions\/34657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/34661"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=34628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=34628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=34628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}