{"id":31987,"date":"2021-06-19T12:15:22","date_gmt":"2021-06-19T06:45:22","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=31987"},"modified":"2021-06-20T19:48:51","modified_gmt":"2021-06-20T14:18:51","slug":"how-to-craft-a-successful-brand-name","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/how-to-craft-a-successful-brand-name\/","title":{"rendered":"How to Craft a Successful Brand Name?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Brand\ncreation is not something that you can accomplish overnight. It requires a lot\nof hard work, extensive thought process, and comprehensive marketing research\nto see what is working and what\u2019s not. Therefore, it would not be inaccurate to\nsay that it is a tedious and time-consuming process. A successful brand name is\na boon to a business willing to make a mark in a consumer landscape. This is\nwhy most companies utilized most of their resources in creating a brand rather\nthan something else. It would rather difficult for start-ups to identify a name\nthat gives the best fit to their nature of work. In this write-up, we have\nprovided some productive steps that will help create an effective brand name\nfor your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the Key Attributes of a Successful Brand name?&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/06\/Key-Attributes-of-a-Successful-Brand-name-1024x478.png\" alt=\" Key Attributes of a Successful Brand name\" class=\"wp-image-31988\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/06\/Key-Attributes-of-a-Successful-Brand-name-1024x478.png 1024w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/06\/Key-Attributes-of-a-Successful-Brand-name-300x140.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/06\/Key-Attributes-of-a-Successful-Brand-name-768x358.png 768w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/06\/Key-Attributes-of-a-Successful-Brand-name.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Steps to be considered for\ncreating a Successful Brand Name&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>Let\u2019s\ndiscuss some essential steps that will help you create a successful brand name\nfor your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Brainstorm your\nname ideas in view of the customer\u2019s persona&nbsp;<\/em><\/h3>\n\n\n\n<p>\u201cBrainstorming\u201d\nis a no-brainer technique in the business domain. Simply put, it is a technique\nof creating productive ideas with the help of team members. And it is equally effective\nwhen it comes to brand creation.&nbsp;<\/p>\n\n\n\n<p>While\nbrainstorming, you can ask your team members to jot down all possible name\nideas while keeping the company\u2019s objectives and customer persona in mind. On\nmost occasions, brainstorming proved worthwhile because of its ability to\nproduce unexpected and ground-breaking ideas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For\na productive Brainstorming session, take advantage of the following\npoints.&nbsp;<\/p>\n\n\n\n<ul><li>Make your team comfortable by allowing them to share any name.\u00a0\u00a0<\/li><li>Embrace all ideas, do not worry about confronting irrelevant details.\u00a0<\/li><li>Confined your search around vital parameters like the company\u2019s objective and customer persona.<\/li><\/ul>\n\n\n\n<p>This\nway, you can get a handful of names that you can work on later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for Name Availability for Legality<\/h3>\n\n\n\n<p>After\npreparing the wish list of brand names, now it\u2019s time to focus on the legality\naspect. It could be possible that some name in your list has been already taken\nor trademarked, and there is no way can use them because doing so can push you\ninto the conflict zone. Also, checking them for legality will keep your brand\ncreation journey seamless.&nbsp;<\/p>\n\n\n\n<p>IP India Online is a government portal where you can check your names for legality. Here are the steps you need to perform for a <a href=\"https:\/\/corpbiz.io\/trademark-search\"><strong>trademark search<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<ol><li>Visit &#8211;&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ipindia.gov.in\/\" target=\"_blank\">https:\/\/ipindia.gov.in\/<\/a>&nbsp;from your web browser.<\/li><li>Tap on the \u201cTrademark\u201d button &amp; then click on the \u201cPublic Search.\u201d<\/li><li>Now you will come across three search criteria, such as Wordmark, Vienna Code, and Phonetic.<\/li><\/ol>\n\n\n\n<p>The keyword fields change in the following manner on the selection of each criterion.&nbsp; <\/p>\n\n\n\n<table class=\"table table-bordered\"><tbody><tr><td>\n  <strong>Search Criteria<\/strong>\n  <\/td><td>\n  <strong>Keyword Fields<\/strong>\n  <\/td><\/tr><tr><td>\n  Wordmark\n  <\/td><td>\n  Wordmark, class, goods\n  description\n  <\/td><\/tr><tr><td>\n  Vienna\n  Code\n  <\/td><td>\n  Vienna code, class\n  <\/td><\/tr><tr><td>\n  Phonetic\n  <\/td><td>\n  Phonetic, class, goods\n  description\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<ol><li>After furnishing the required details, tap on the \u201cSearch\u201d button.<\/li><li>A list will prompt on your screen reflecting registered\/ abandoned\/objected trademarks.\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Narrow your list further&nbsp;<\/h3>\n\n\n\n<p>Probably,\nat this stage, you might be left with a few names. Now it times to subject that\nlist to certain attributes to pinpoint the most suitable name. Make sure to\nharness the following points to get the job done.&nbsp;<\/p>\n\n\n\n<ul><li>Language is a primary obstacle for non-native customers. If you are eyeing the global launch, make sure to select a name that can be easily understood by the target customers.<\/li><li>Make sure your brand name is not breaching customer\u2019s sentiment or belief in one way or another.&nbsp;<\/li><li>Short and crisp name lures more eyeballs. Thus, keep lengthy and complex names out of the equation.&nbsp;<\/li><li>If you are planning to expand your product\u2019s portfolio in the future, then opt for a name that embraces scalability. For example: Let\u2019s say your company deals with bike parts under the brand name \u201cbike horizon.&#8221; Now it would be rather difficult for you to expand under this brand name if you add tractor parts to your portfolio. Also, such a name will create issues in pulling potential customers. The names like \u201c4-wheel Parts\u201d or \u201cAutoLife\u201d would be more relevant in this regard.&nbsp;<\/li><li>Relevancy, color combination, and font types also play a vital role in augmenting brand recognition. Ask your team members to visualize your proposed names from the customer\u2019s viewpoint to see how conveniently they can perceive the name. This way can create a successful brand name.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct a Pre-launch Feasibility Test<\/h3>\n\n\n\n<p>At\nthis stage, your selected brand name should be able to answers the following\nquestions:&nbsp;<\/p>\n\n\n\n<ul><li>Does it reflect the company\u2019s intention and objectives?\u00a0<\/li><li>Is it viable enough on the legal front?\u00a0<\/li><li>Is it able to set up coordination with the company\u2019s offering?\u00a0<\/li><li>Does it adhere to distinctiveness or able to resonate among the target customers?\u00a0<\/li><li>Is it easy to spell and recognized?\u00a0<\/li><li>Is it able to convey the message that your company wishes for?\u00a0<\/li><li>Is it entails any odious element which could go against the customer\u2019s interest? <\/li><li>Does it embrace scalability in case a business wishes to extend its footprint in other markets? <\/li><li>Is it customer-centric or not? <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n\n<p>Creating a successful brand name seeks a greater degree of attention and professionalism. Unfortunately, most start-ups lack these essential attributes and eventually fail to craft a name that entirely blends with their objectives. Anyway, the strategies mentioned above will help you overcome hindrances that are apparent with the brand creation process.&nbsp;Let us know if you need further clarification on this topic.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important\"><a href=\"https:\/\/corpbiz.io\/learning\/smell-marks-of-a-non-traditional-trademark-in-search-of-recognition\/\">Smell Marks: A Non-Traditional Trademark In Search Of Recognition\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand creation is not something that you can accomplish overnight. It requires a lot of hard work, extensive thought process, and comprehensive marketing research to see what is working and what\u2019s not. Therefore, it would not be inaccurate to say that it is a tedious and time-consuming process. A successful brand name is a boon [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":31998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1821],"acf":{"service_id":"87"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":2928,"readingTime":3,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/31987"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=31987"}],"version-history":[{"count":21,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/31987\/revisions"}],"predecessor-version":[{"id":32022,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/31987\/revisions\/32022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/31998"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=31987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=31987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=31987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}