{"id":30063,"date":"2021-05-11T14:00:33","date_gmt":"2021-05-11T08:30:33","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=30063"},"modified":"2021-05-11T14:01:25","modified_gmt":"2021-05-11T08:31:25","slug":"online-trademark-registration-for-e-commerce-firms","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/","title":{"rendered":"Trademark Registration for E-Commerce firms: A Detailed Outlook"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The e-commerce business is booming\nat present, and it&#8217;s likely to remain the primary choice for avid marketers for\nyears to come. Online business tycoons like Amazon and Alibaba have earned\nbillions of dollars via online selling. The dominance of online business is\nsomewhat unprecedented in the age of digitization. <\/p>\n\n\n\n<p>The growing number of online\nbusinesses has given birth to a need for trademark protection. Businesses\noperating online often have tough times against the infringers and securing\ntheir intangible assets. Fortunately, the trademark protection is capable of\nmitigating such threats with ease.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/#What_is_a_Trademark_and_why_is_it_Important_for_E-Commerce_Business\" >What is a Trademark, and why is it Important for E-Commerce\nBusiness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/#Potential_Benefits_of_Trademark_Registration_for_E-Commerce_Business\" >Potential Benefits of Trademark Registration for E-Commerce\nBusiness&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/#Local_and_Global_Trademark_Registration_for_E-commerce\" >Local and Global Trademark Registration for E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/#Online_Process_of_Trademark_Registration_for_E-commerce_Firms_in_India\" >Online Process of Trademark Registration for E-commerce Firms in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/online-trademark-registration-for-e-commerce-firms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Trademark_and_why_is_it_Important_for_E-Commerce_Business\"><\/span>What is a Trademark, and why is it Important for E-Commerce\nBusiness?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark refers to a\nrecognizable phrase, word, emblem, illustration, or symbol that specifies a\nparticular product and differentiates it from the rest of its kind. A trademark\nexclusively recognizes the company&#8217;s ownership of the brand. It is also deemed\nas a form of intellectual property. It may or may not be registered &amp; is\nsignified by the \u00ae and \u2122 symbols, respectively.<\/p>\n\n\n\n<p><em><strong>Following are some typical reasons highlighting the significance of trademark registration for e-commerce operators&nbsp;<\/strong><\/em><\/p>\n\n\n\n<ul><li>An online company with a sizeable market reach is more\nvulnerable to IP infringement.&nbsp;<\/li><li>Duplication of the online brands (non-protected in\nparticulars) is relatively easy and challenging to track owing to vast\nexposure.&nbsp; &nbsp;<\/li><li>Infringement may not confine to some brand only; the\ninfringers may use other assets such as company name, logo, or other\nillustrations on the website for unfair monetary benefits.&nbsp;<\/li><\/ul>\n\n\n\n<p>Underestimating the Trademark registration is rather a costly affair for online sellers in the present scenario. The following section will shed some light on the role of <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>trademark registration<\/strong><\/a> for e-commerce.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Potential_Benefits_of_Trademark_Registration_for_E-Commerce_Business\"><\/span>Potential Benefits of Trademark Registration for E-Commerce\nBusiness&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-commerce business came into\nexistence about three decades back. Before that time, the only access available\nto the global consumers was the offline markets, dominated by the retailers and\nthe whole seller.<\/p>\n\n\n\n<p>In a pre-ecommerce era, the local retail business did not encounter the same defiance as the countrywide or global <em><strong>business<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Business\"><em><strong>[1]<\/strong><\/em><\/a><\/sup> or brand. But, the inception of the internet has changed this purview altogether. There are several reasons why one should opt for multiple trademarks for their e-commerce business. These are as follow:-<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/05\/Potential-Benefits-of-Trademark-Registration-for-E-Commerce-Business.png\" alt=\"Benefits of Trademark Registration for E-Commerce Business \" class=\"wp-image-30116\" width=\"570\" height=\"444\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/05\/Potential-Benefits-of-Trademark-Registration-for-E-Commerce-Business.png 997w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/05\/Potential-Benefits-of-Trademark-Registration-for-E-Commerce-Business-300x234.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/05\/Potential-Benefits-of-Trademark-Registration-for-E-Commerce-Business-768x599.png 768w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Protection for Your E-Commerce Business<\/h3>\n\n\n\n<p>A registered trademark can\nsafeguard your e-commerce firm name and other vital assets from being infringed\nby other entities. It can also ensure full-proof protection for peerless\nproduct logos &amp; names. A business with trademark protection rejoices\nextensive statutory coverage against anyone using the protected trademark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protection against Unfair Utilization of Brand<\/h3>\n\n\n\n<p>A protected trademark averts\nany likelihood of unfair utilization of the brand. In today&#8217;s digital space, a\nregistered trademark can ensure full-fledged protection for our brand on a\ndomestic and global level and keep your valuable IP assets beyond the reach of\ninfringers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provide Grounds for Litigation&nbsp;<\/h3>\n\n\n\n<p>A registered trademark can be used as prima facie evidence in case of a dispute where the validity or the ownership of the same is in question. The trademark owner reserve exclusive rights to file suit for the recovery of damages incurred by the defaulters.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/advantages-of-trademark-registration\/\">10 Invaluable Advantages of Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_and_Global_Trademark_Registration_for_E-commerce\"><\/span>Local and Global Trademark Registration for E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademarks not only help\ndifferentiate products within the business &amp; legal system but just as\nextensively with customers. They are used to ensure the protection of IP assets\nlike word, logo, and design that identify the owner of the product or services.\nIt can be found in the form of corporate slogans, logos, or the brand name of\nthe product.<\/p>\n\n\n\n<p><strong><em>A trademark registration:-<\/em><\/strong><\/p>\n\n\n\n<ul><li>Act as a prima facie evidence of ownership &amp; validity;<\/li><li>Ensure comprehensive statutory protection in India;<\/li><li>Creates a legal shield for the registered products and\nservices against the possible infringement.&nbsp;<\/li><li>Allows filing a lawsuit against the infringers.&nbsp;<\/li><li>Confer owner-exclusive rights.<\/li><\/ul>\n\n\n\n<p>The best part about trademark\nregistration is that it comes with global protection, provided the text comes\nfrom the Madrid Protocol.&nbsp;The Madrid Protocol ensures seamless and prompt\nfiling for a trademark and allows trademark registration in 100+ nations\nglobally. From 2013, Indian secured the membership of the international union\nfor trademarks.&nbsp;<\/p>\n\n\n\n<p>It has enabled local online\nsellers to safeguard their intangible assets across multiple jurisdictions\nworldwide when filing under aforesaid protocols. The registration is completed\nvia the Indian trademarks office.&nbsp;The trademark registration online\nportal, viz ipindia.gov.in. allow the filing of trademark registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Process_of_Trademark_Registration_for_E-commerce_Firms_in_India\"><\/span>Online Process of Trademark Registration for E-commerce Firms in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The online portal of IP India allows the e-filing of trademark registration in India. The interesting applicant can reach out to ipindia.gov.in to make an online application for their mark or logo. Once the application is filed, it shall be examined by the Registrar for potential loopholes. <\/p>\n\n\n\n<p>On finding\nany discrepancies, the applicant shall be answerable to the Registrar. Upon\nsuccessful verification, the proposed mark will be published in the trademark\njournal for a definite timeline. This is done to invite any objection. Once\nthis time period is over without luring any complaint, the Registrar will issue\nthe trademark registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The likelihood of IP\ninfringement is significantly higher with online brands since they have better\nconsumer exposure and growth potential. The unfair competition created due to\ntrademark infringement remains one of the primary concerns for businesses\nworldwide. Every year many online sellers and enterprises bear massive losses\ndue to unfair trade practices. <\/p>\n\n\n\n<p>With the percentage of the generic\/copied brand growing every passing year, it becomes essential for online sellers to opt for trademark protection. By adopting trademark protection, ecommerce operators can carry out their business activities without wondering about potential infringement. The trademark registration for e-commerce puts the online sellers in a commanding position as far as brand protection is concerned.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-for-partnership-firms\/\">Trademark Registration for Partnership Firms: A Detailed Outlook<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce business is booming at present, and it&#8217;s likely to remain the primary choice for avid marketers for years to come. Online business tycoons like Amazon and Alibaba have earned billions of dollars via online selling. The dominance of online business is somewhat unprecedented in the age of digitization. The growing number of online [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":30115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1732],"acf":{"service_id":"18"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":4599,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/30063"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=30063"}],"version-history":[{"count":15,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/30063\/revisions"}],"predecessor-version":[{"id":30118,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/30063\/revisions\/30118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/30115"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=30063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=30063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=30063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}