{"id":29093,"date":"2021-04-17T12:16:58","date_gmt":"2021-04-17T06:46:58","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=29093"},"modified":"2021-04-17T12:17:00","modified_gmt":"2021-04-17T06:47:00","slug":"corporate-logo-on-face-masks-an-effective-brand-approach","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/","title":{"rendered":"Corporate Logos on Face Masks: An Effective Brand Approach"},"content":{"rendered":"\n<p class=\"has-drop-cap\">A Corporate logo is an identity to a business, and it helps in garnering a new customer base. Apart from that, it also communicates the values and purpose of a business to the target consumers. A strong logo can ensure the widespread reach for a company in a given market. The COVID 19 has pushed the global economy on the back foot, making businesses suffer substantial financial losses.<\/p>\n\n\n\n<p>Amid this pandemic,\nenterprises are striving harder to ensure the best safety for their employees\nby implementing several health-related measures. Washing hands frequently and\nwearing masks are the parts of those measures. The marketing department of many\ncompanies is eyeing these practices, especially mask-wearing, as an opportunity\nto promote a brand. For many companies affixing a corporate logo on the\nemployee&#8217;s masks has become a tangible way of brand promotion. This article is\nentirely focused on this affair.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Relevancy_of_a_Corporate_Logo_in_a_Marketing_Realm\" >Relevancy of a Corporate Logo in a Marketing\nRealm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Face_Mask_An_Effective_Tool_for_Brand_Communication\" >Face Mask: An Effective Tool for Brand\nCommunication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Different_Type_of_Logos_used_for_Brand_Promotion\" >Different Type of Logos used for Brand Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Steps_to_Create_Valuable_Corporate_Logo_Images\" >Steps to Create Valuable Corporate Logo Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Why_Brand_Strategy_Plays_a_Vital_Role_in_Marketing\" >Why Brand Strategy Plays a Vital Role in\nMarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/corporate-logo-on-face-masks-an-effective-brand-approach\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevancy_of_a_Corporate_Logo_in_a_Marketing_Realm\"><\/span>Relevancy of a Corporate Logo in a Marketing\nRealm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A corporate logo has\nunprecedented relevance in the marketing world. Nothing can work better than a\nwell-crafted logo. For most companies, it acts as a vital marketing tool, and\nthey often use it on an array of promotional materials such as business cards,\nletterheads, and social media.<\/p>\n\n\n\n<p>It enables consumers to\nrecognize the brand and product quickly. A logo is a standalone mark that creates\ncompanies&#8217; identity in a given marketplace and helps to create a strong bonding\nwith new customers. An effective logo can empower a business to solidify its\npresence in the target market by giving it a distinct identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Face_Mask_An_Effective_Tool_for_Brand_Communication\"><\/span>Face Mask: An Effective Tool for Brand\nCommunication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Be it radio advertising\nor TV commercials, Businesses in the present era use multitudes of ways to\ncommunicate their brand with the target consumers. Interacting with customers\nthrough these mediums seeks a considerable budget. To keep marketing budget\nunder control, companies often search for a Cost-effective medium for effective\nbrand promotion. <\/p>\n\n\n\n<p>At present, it does seem that face masks are doing precisely that. One of the best advantages of using face masks as a marketing tool is that it doesn&#8217;t cost a fortune. Owing to widespread reach, many companies are now considering face masks as a prominent promotional tool.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/overall-trademark-registration-in-india\/\">Overall Trademark Registration in India<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Type_of_Logos_used_for_Brand_Promotion\"><\/span>Different Type of Logos used for Brand Promotion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Logos roughly comprise images, words, and combinations. Following are different types of logos that are frequently used in the marketing realm.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/04\/Different-Type-of-Logos-used-for-Brand-Promotion.png\" alt=\"Different Type of Logos used for Brand Promotion\" class=\"wp-image-29120\" width=\"495\" height=\"374\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/04\/Different-Type-of-Logos-used-for-Brand-Promotion.png 1000w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/04\/Different-Type-of-Logos-used-for-Brand-Promotion-300x227.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/04\/Different-Type-of-Logos-used-for-Brand-Promotion-768x582.png 768w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Monogram Logos or Letter Marks<\/h3>\n\n\n\n<p>Such logos are comprised of letters, especially brand initials: <em><strong>CNN<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/CNN\"><em><strong>[1]<\/strong><\/em><\/a><\/sup>, IBM, HP, etc. Popular organizations mostly use monogram logos to shorten their long name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Word Marks Logos<\/h3>\n\n\n\n<p>These logos reflect the\nbusiness name alone: Google, Visa, Nike etc. Being a font-based logo, Word\nmarks logos adheres to strong and distinct typography that helps establish\nsubstantial brand recognition.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Abstract Logo<\/h3>\n\n\n\n<p>Abstract logo marks are\nmore or less similar to pictorial logos. But there is a minor difference. These\nmarks leverage abstract geometric form in place of a recognizable image. Some\nbest examples of the abstract logo are strip-y Adidas flower and BP starburst-y\nlogo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pictorial Marks<\/h3>\n\n\n\n<p>Pictorial marks refer to\ngraphics-based logos such as Apple Logo and Twitter bird etc. Companies that\nprefer emblematic design instead of initials have a great degree of affinity\nfor these marks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mascots&nbsp;<\/h3>\n\n\n\n<p>Mascots are logos that\nusually reflect an illustrated character. They embrace animation and colorful\nartworks. Some examples of Mascots logos are KFC Colonel and Kool-Aid Man.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Letter Form<\/h3>\n\n\n\n<p>The letterform is a\nminimalistic version of monogram logos. They usually consist of one-letter logos\nsuch as WordPress, McDonald&#8217;s, Yahoo, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emblem Logos&nbsp;<\/h3>\n\n\n\n<p>Emblem logos look more\nauthentic as they consist of font inside a symbol. At first glance, they look\nlike a seal, badges, and crests. Starbucks Coffee and Harley Davidson are few\nbrands that use the emblem logo. These logos are not easy to be copied since\nthey entail complex artworks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combination Marks<\/h3>\n\n\n\n<p>As the name suggests,\nthese marks entail a combination of words and images. Popular brands like\nLacoste, Doritos, and Burger King use combination marks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_Create_Valuable_Corporate_Logo_Images\"><\/span>Steps to Create Valuable Corporate Logo Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Logos act as a face of\nan organization. A distinct and well-designed logo has the potential to entice\nthe end-users and create an unseen bonding with them. Therefore, it is\nadvisable to spend considerable time on logo designing and avoid promoting it\nuntil you are sure it effectively reflects your intentions.<\/p>\n\n\n\n<p>Logo designing seeks\nexpertise skill, and it is indeed a cumbersome task. Companies having issues in\nsuch areas can use the following tips to create an effective logo<\/p>\n\n\n\n<ul><li>Evaluate\nthe brand<\/li><li>Analyze\nthe industry&#8217;s trend<\/li><li>Curate\na list where logo will be used<\/li><li>Sketch\nout different logo design<\/li><li>Create&nbsp; the digital version of the selected logo<\/li><li>Test\nthe feasibility of&nbsp; logo design with the\nhelp of marketing experts<\/li><li>Refine\nthe logo as per recommendation of experts<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Brand_Strategy_Plays_a_Vital_Role_in_Marketing\"><\/span>Why Brand Strategy Plays a Vital Role in\nMarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand strategy makes\nthe brand visible among the target consumers. Also, it can empower the brand to\nshare its values and attributes with the customers more effectively. An\neffective brand strategy can pave a roadmap of success for the company and its offering\nby enticing customers effectively. <\/p>\n\n\n\n<p>The companies can\nleverage past data to build a sound brand strategy. The concept of &#8220;no\none-size-fits-all&#8221; doesn&#8217;t work in brand strategy since every company\ndeals with different sorts of consumers and has different objectives.\nBusinesses must build a brand strategy that perfectly syncs with their business\nobjectives and strongly resonates with end-users. Following are the\nwidely-known branding strategies that are frequently used by firms globally.<\/p>\n\n\n\n<ul><li>No-Brand Branding, aka minimalist branding<\/li><li>Online Branding<\/li><li>Co-Branding<\/li><li>Service Branding<\/li><li>Personal Branding<\/li><li>Product Branding <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affixing a Corporate logo on an employee&#8217;s mark is indeed a smart move from a marketing perspective. And the cost at which this can be done is considerably lower as compared to other mediums. Considering the present scenario, it seems the Covid-19 virus will take its time to perish from this country. In the meantime, businesses can use masks as a marketing tool to communicate with their target consumer effectively.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/apply-for-online-trademark-registration-in-india\/\">How Can You Apply For Online Trademark Registration in India?<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Corporate logo is an identity to a business, and it helps in garnering a new customer base. Apart from that, it also communicates the values and purpose of a business to the target consumers. A strong logo can ensure the widespread reach for a company in a given market. The COVID 19 has pushed [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":29119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[322],"tags":[1673],"acf":{"service_id":"441"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":3143,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/29093"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=29093"}],"version-history":[{"count":9,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/29093\/revisions"}],"predecessor-version":[{"id":29122,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/29093\/revisions\/29122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/29119"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=29093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=29093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=29093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}