{"id":26572,"date":"2021-02-26T12:47:26","date_gmt":"2021-02-26T07:17:26","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=26572"},"modified":"2021-02-26T12:47:29","modified_gmt":"2021-02-26T07:17:29","slug":"attributes-of-a-good-trademark","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/attributes-of-a-good-trademark\/","title":{"rendered":"A Complete Overview on the Attributes of a Good Trademark"},"content":{"rendered":"\n<p class=\"has-drop-cap\">It is witnessed that\nwith the extended use of a brand name, the products start gaining popularity\nand recognition among the consumers. But, the popularity makes it accessible\nfor possible counterfeiting. Henceforth, it is always prudent to trademark the\nbrand, logo, and or name.<\/p>\n\n\n\n<p>The trademark must\npossess some uniqueness so that the end-users won&#8217;t find it difficult to\nrecognize it. Let us dive into the concept of trademark and the attributes of a\ngood trademark.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/attributes-of-a-good-trademark\/#What_are_the_Attributes_of_a_good_trademark\" >What are the Attributes of a good\ntrademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/attributes-of-a-good-trademark\/#How_to_Select_a_Trademark_that_Posses_Good_Attribute\" >How to Select a Trademark that Posses Good Attribute?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/attributes-of-a-good-trademark\/#Complexities_in_Selecting_the_Correct_Trademark_for_a_Company\" >Complexities in Selecting the Correct Trademark for a Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/attributes-of-a-good-trademark\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Attributes_of_a_good_trademark\"><\/span>What are the Attributes of a good\ntrademark? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A trademark is an\nimperative part of intellectual property rights, aka IPR that exists in the\nform of a sign, slogan, and expression that distinguishes a business&#8217;s product\nor services from the competition.<\/p>\n\n\n\n<p>An ideal trademark must\nadhere to the uniqueness and should have the potential to reflect the quality\nof the product. More importantly, the trademark should be crafted in such a manner\nthat it can be differentiated from its counterparts dealing with the same class\nand should be able to be protected and registered.<\/p>\n\n\n\n<p>The following are the key essential and attributes of a good trademark that should be considered before Trademark registration.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"626\" height=\"606\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/The-following-are-the-key-essential-and-attributes-of-a-good-trademark-that-should-be-considered-before-trademark-registration..png\" alt=\"attributes of a good trademark\" class=\"wp-image-26593\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/The-following-are-the-key-essential-and-attributes-of-a-good-trademark-that-should-be-considered-before-trademark-registration..png 626w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/The-following-are-the-key-essential-and-attributes-of-a-good-trademark-that-should-be-considered-before-trademark-registration.-300x290.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<ul><li>A Trademark should be a mark that entails a device, label, signature, name, brand, letter, word, a combination of color, or integration of the above attributes.<\/li><li>It should be easy to recognize, spell, and speak so that the masses can acknowledge it in a quick flash.<\/li><li>It should not be too lengthy &amp; perplexing to be forgotten easily. If the trademark is complicated to acknowledge, the masses will not take effort to memorize it &amp; eventually, it will be forgotten.<\/li><li>Trademark must adhere to distinctiveness. Keep in mind that uniqueness is one of the key attributes of a good trademark.&nbsp;<\/li><li>The best trademarks are generally referred to invented or coined words or distinctive geometrical designs.<\/li><li>It should not reflect the product&#8217;s description; instead, it should be suggestive of the quality. It is one of the key attributes of a good trademark.<\/li><li>A good trademark should be excluded from the list of the prohibited class mentioned under the Trademark Act.<\/li><\/ul>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/overview-on-cost-of-trademark-registration\/\">Overview on Cost of Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Select_a_Trademark_that_Posses_Good_Attribute\"><\/span>How to Select a Trademark that Posses Good Attribute?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have decided\nthat your firm could reap advantages from some branding, how do you opt for the\ncorrect trademark? So, go for trademarks that comply with the company&#8217;s legal\nand business needs. You want to identify such marks to act as an asset and build\na solid reputation for your company.<\/p>\n\n\n\n<p>But still, you have got\nloads of names out there. How do you opt for the best trademark? Ideally, you\nwant few things out of your trademark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uniqueness<\/h3>\n\n\n\n<p>You have to stick around\nwith a trademark that inherently connects goods and services with you as a\nsource. This can be accomplished by selecting the mark that is unique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark should be Short <\/h3>\n\n\n\n<p>Your trademark should be short\nand concise. If it is complicated or lengthy, people will find it hard to\nacknowledge it and eventually it will be forgotten. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark must be Legally Enforceable <\/h3>\n\n\n\n<p>A legally protectable\nmark reflects two things. It has to be able to comply with the Trademark Act,\nand it has to be enforced. Trademark that breaches the law is not admissible\nfor registration. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Complexities_in_Selecting_the_Correct_Trademark_for_a_Company\"><\/span>Complexities in Selecting the Correct Trademark for a Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s say you want to\nopen a caf\u00e9 and wish to trademark the name caf\u00e9. The government might not\nvalidate your request because chances are such establishments across the county\nwould wish to use the word caf\u00e9 to promote their goods &amp; services. <\/p>\n\n\n\n<p>Henceforth, the unique name you choose for your caf\u00e9, the more likely it is that government would validate your request for the <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registration<\/strong><\/a>. So you could judge the trademark on the spectrum of uniqueness.&nbsp;<\/p>\n\n\n\n<p>A mark can be arbitrary\nor generic, or both depending on the context. Hence, if you are selling\noranges, you can&#8217;t opt for name oranges for trademark registration. But if you\nare selling laptops, you likely can. Oftentimes, you can register a mark that\nentails a mix of words which are protectable and descriptive in nature.&nbsp;<\/p>\n\n\n\n<p>They are quite distinctive from the suggestive marks because there is no leap required. The descriptive marks reflect the description of the goods &amp; services they safeguard, such as Pizzazz for <em><strong>pizza<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pizza\"><em><strong>[1]<\/strong><\/em><\/a><\/sup> and Cold and Creamy for ice cream. The owner must pay attention to the attributes of a good trademark to avert complications during the registration process. <\/p>\n\n\n\n<p>Branding cannot be built\nup overnight as it seeks hardship, time, and plenty of capital. Practically,\nyou do not want several trademarks to start off. If you try to project your\nbusinesses and products with several trademarks at once, you may end up with\nweaker branding. &nbsp;From a growth\nstandpoint, it is smart to start your business campaign with a single\ntrademark. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It all boils down to the\nfact that a trademark should be easy to acknowledge, whether it is a color,\nword, label, or logo. It should be concise and easy to comprehend so that\nend-user can memorize it for a long time. It cannot be descriptive in nature\nand should align with the existing norms cited under the existing law.<\/p>\n\n\n\n<p>And most importantly, a\ngood trademark should not be included in the prohibited classes under the\nTrademark act. While drafting a trademark strategy, you must opt for marks that\nare legally enforceable. It is advisable to channelize your investment on one\nor at least a few marks and choose suggestive or arbitrary fanciful marks if\npossible. <\/p>\n\n\n\n<p>Although descriptive\nmarks are protectable in nature, it takes ample time and investment to make\nthem so.&nbsp;You have to pay extra stress on considering the attributes of a\ngood trademark to remain ahead of the curve. <\/p>\n\n\n\n<p>Feel free to communicate with the <a href=\"https:\/\/corpbiz.io\/\"><strong>CorpBiz&#8217;s<\/strong><\/a> expert if you are about to engage yourself with the trademark registration process. We would ensure the end to end support by providing professional-grade services to you. With diverse experience in the field of compliances and registrations, we will assist you in overcoming all the hassles regarding the paperwork and other formalities.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/advantages-of-trademark-registration\/\">10 Invaluable Advantages of Trademark Registration<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is witnessed that with the extended use of a brand name, the products start gaining popularity and recognition among the consumers. But, the popularity makes it accessible for possible counterfeiting. Henceforth, it is always prudent to trademark the brand, logo, and or name. The trademark must possess some uniqueness so that the end-users won&#8217;t [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":26586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1566],"acf":{"service_id":"18"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":13433,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/26572"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=26572"}],"version-history":[{"count":13,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/26572\/revisions"}],"predecessor-version":[{"id":26594,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/26572\/revisions\/26594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/26586"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=26572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=26572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=26572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}