{"id":26512,"date":"2021-02-25T15:33:35","date_gmt":"2021-02-25T10:03:35","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=26512"},"modified":"2021-02-25T15:33:37","modified_gmt":"2021-02-25T10:03:37","slug":"importance-of-trademark-underlining-company-and-design-registration","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/importance-of-trademark-underlining-company-and-design-registration\/","title":{"rendered":"Importance of Trademark Underlining Company and Design Registration: An overview"},"content":{"rendered":"\n

A Trademark\nis an Intellectual Property Right consisting of recognisable signs, designs and\nexpression which identifies any particular service or product of a business.\nThe protection is given to that certain name, symbol or words that will be used\nin relation for a good or service. <\/p>\n\n\n\n

The major\nimportance of trademark is to permit individuals and companies to designate the\nfoundation of their own goods or services and to make a distinction from the\nother goods and services in the business.<\/p>\n\n\n\n

Section 2(d) of the Designs Act, 2001 defines design as the features of a shape, pattern, configuration, composition or ornamentation of lines or colors applied to articles. Therefore, the importance of trademark underlining company and design registration<\/strong><\/a> is a broader area serving various advantages to the Company.<\/p>\n\n\n\n

Importance of Trademark Underlining Company<\/h2>\n\n\n\n

 Trademark is another word for a brand or brand name. Theoretically, if a particular mark is connected with a particular service then it is called a “service mark” but importance of trademark is usually referred to both the marks linked with services and goods.  It gives recognition to the company and constantly affects the purchasing decisions of the consumers. The main importance of Trademark registration<\/strong><\/a> is to give protection to the company\u2019s name, symbol, slogan, or any device that makes the company identity different in the market and differentiate the company\u2019s business or product from others in the industry. <\/p>\n\n\n\n

So, if\nonce any company has registered its trademark and then if someone else makes any\neffort to use the similar mark so as cause deception in the market and confuse\ncustomers, then the company as the right to legally protect its own mark.<\/p>\n\n\n\n

Company is a separate legal entity and can be registered under the Companies Act, 2013. The registration of company ensures the business, ownership and other transactions. Importance of trademark underlining company includes:-<\/p>\n\n\n\n

\"Importance<\/figure><\/div>\n\n\n\n

Trademark Makes it Easy for Consumers to Find the Company<\/h3>\n\n\n\n

The importance of trademark is that it distinguishes the product and services from that of the competitor and let the consumer decide the quality and authenticity of the particular company. As because trademark gives goodwill to the company, it is one of the reason consumers get attracted because they feel the product and services to be reliable.<\/p>\n\n\n\n

Read our article<\/b>:How to Protect Android Applications with the Help of Trademark Registration?<\/a><\/mark><\/p>\n\n\n\n

Trademark Prevents the Market Confusion<\/h3>\n\n\n\n

The\nmajor importance of Trademark is that it gives the consumer the convenience to\nidentify the company\u2019s logo, slogan, design, or other origin which allows the\nconsumers to decide the product or service they would particularly wish to\npurchase or to keep away from purchasing. The consumer feels the need to have\nknowledge and information about the particular brand and then they stick to\nthat brand.<\/p>\n\n\n\n

Trademarks are Very Economical & Efficient Communication Tool<\/h3>\n\n\n\n

A\ntrademark has so many benefits in a single brand name or logo. The importance\nof trademark is that it gives the impression about the company\u2019s strategic and\nemotional side, the company\u2019s reputation, the company\u2019s products and services,\nhow the company considers the Consumers lifestyle, choices, and desires. <\/p>\n\n\n\n

The advantage and importance of trademark can work efficiently across boundaries even with different cultures and languages. Examples like McDonalds<\/em><\/strong>[1]<\/em><\/strong><\/a><\/sup>, Reebok, and etc logo.<\/p>\n\n\n\n

Importance of trademark as a Long Term Asset for The Company<\/h3>\n\n\n\n

When\nthe product of the company is recognised in the market, it gains a long term\ncompetitive advantages in the market. The consumers rely and choose that\ncompany.<\/p>\n\n\n\n

Importance of Trademark underlining Design Registration<\/h2>\n\n\n\n

The\nregistration of design under the Designs Act, 2000 gives exclusive right to the\nfeature, shapes of the product and the patterns used on the product, the\nconfiguration, or composition of colours and lines when they\nare applied to any product or article in two- dimensional or in three-dimensional forms which is\nvisible to the human eye.<\/p>\n\n\n\n

For\nthe registration of the design, it must be a new and original design and that\nit must not be published previously and also must fulfil other essential\ncriterion particularly laid down in the Designs Act, 2000. Furthermore, the\nDesigns Act, 2000 excludes these from the definition of a design: a) Anything which\nis a trademark; and b) That which is a mechanical device.<\/p>\n\n\n\n