{"id":25911,"date":"2021-02-12T16:12:41","date_gmt":"2021-02-12T10:42:41","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=25911"},"modified":"2021-02-12T16:12:42","modified_gmt":"2021-02-12T10:42:42","slug":"trademark-registration-for-e-commerce-store","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/trademark-registration-for-e-commerce-store\/","title":{"rendered":"Is Online Merchant Requires to Obtain Trademark Registration for their E-Commerce Store?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">While getting into a business of online trading, startups always come across a general query- whether it is necessary to obtain a trademark registration for an e-commerce store? Well, the answer is that the Trademark registration is not mandatory for the merchant operating an online store. But still it is necessary to protect the IP rights of a company whether it exist in a physical form or another like e-commerce store. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-for-e-commerce-store\/#Transformation_of_Current_Scenario_of_E-commerce_Store\" >Transformation\nof Current\nScenario of E-commerce Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-for-e-commerce-store\/#Why_e-commerce_Store_Needs_Trademark_Registration\" >Why e-commerce\nStore Needs Trademark Registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-for-e-commerce-store\/#Benefits_of_Having_a_Registered_Trademark_for_your_E-commerce_store\" >Benefits of Having a Registered Trademark for&nbsp;your&nbsp;E-commerce store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-for-e-commerce-store\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transformation_of_Current_Scenario_of_E-commerce_Store\"><\/span>Transformation\nof Current\nScenario of E-commerce Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopping via e-commerce\nstore has become very common these days as it is conducive to buy things and\nwith just few clicks you can place your order without wandering in the market.\nToday, majority of the consumers resist to approach retail shops &amp; aren\u2019t\nat mercy of seller offerings a particular merchandise.<\/p>\n\n\n\n<p>The current\nscenario of e-commerce store has completely transformed the way we shop or buy\ngoods. The increased dominance of online stores has made the market\ncustomer-centric rather than seller-centric. To work in legal space, the online\nbusinesses do need to get registered for several government and tax-based\nlicenses. <\/p>\n\n\n\n<p>Apart from that, these businesses can also avail registration for <a href=\"https:\/\/corpbiz.io\/copyright-registration\"><strong>copyright<\/strong><\/a> and trademark to preserve their IP rights. Though trademark registration is not mandatory, we strictly advised you to get the same to avoid future complications. A <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registration<\/strong><\/a> is the only way to secure the brand name or logo of an entity from the brand pirates. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_e-commerce_Store_Needs_Trademark_Registration\"><\/span>Why e-commerce\nStore Needs Trademark Registration? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Two decade ago, no one knows about the\ne-commerce store or online trading. The trading regime was dominated by the\nsmall and big retailer. But as the time progresses, internet stretches it\nfootprint all across the globe that gave birth to online business model. <\/p>\n\n\n\n<p>This further laid the foundation for\ne-commerce store. The dominance of e-commerce store has led to growth of\nvarious niche players dealing with specialize products. Thousands of websites were\ncurrently working in this business domain in India. Since the rate of success\nof this business model is considerably higher as per the current trends, its\nmake them a perfect candidate for counterfeiting.<\/p>\n\n\n\n<p>Every year due to trademark violation, e-commerce stores bears tremendous monetary loss. As the cases of infringement are growing every year, it becomes cumbersome for online sellers to stay protected for extended timeline. <\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/overview-on-cost-of-trademark-registration\/\">Overview on Cost of Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Risk of Brand Violation &amp;\nFraud<\/h3>\n\n\n\n<p>With so startups\nare planning to step into e-commerce business domain, the risk of brand\nviolation &amp; fraud is also high. Getting trademark registration for business\nname and logo could be helpful in protecting the e-commerce store against the\nact of infringement. <\/p>\n\n\n\n<p>With smaller\ne-commerce store may perceive trademark as an unnecessary thing, experts advised\nthat all online sellers strive to trademark their intangible assets at the\nearliest to ensure full-fledge protection for their brand name. This is\nparticularly effective if you are planning to dealing with unique commodities\nor services for sale. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protection to Company\u2019s\nIntangible Assets<\/h3>\n\n\n\n<p>Trademark\nregistration mitigates the chances of unauthorized access to brand name as it\nallows the owner file suit against the defaulter in case of trademark dispute.\nApart from ensuring comprehensive protection to company\u2019s intangible assets,\ntrademark registration strengthen the company reputation in the target market. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transfers the Burden of Proof<\/h3>\n\n\n\n<p>Trademark\nregistration carries a host of legal right for the owner that ensures the\nfull-fledge protection of the intangible assets of the company. Since the\nTrademark registration creates the Legal presumptive of owner, it transfers the\nburden of proof onto the person raising objection rather than the owner of the\ntrademark in case of legal dispute. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Having_a_Registered_Trademark_for_your_E-commerce_store\"><\/span>Benefits of Having a Registered Trademark for&nbsp;your&nbsp;E-commerce store <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>The following section manifests the viable benefits offered by the Trademark registration:-<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"232\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/Benefits-of-Having-a-Registered-Trademark-for-your-E-commerce-store-1024x232.png\" alt=\"Benefits of Having a Registered Trademark for your E-commerce store\" class=\"wp-image-25933\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/Benefits-of-Having-a-Registered-Trademark-for-your-E-commerce-store-1024x232.png 1024w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/Benefits-of-Having-a-Registered-Trademark-for-your-E-commerce-store-300x68.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/Benefits-of-Having-a-Registered-Trademark-for-your-E-commerce-store-768x174.png 768w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2021\/02\/Benefits-of-Having-a-Registered-Trademark-for-your-E-commerce-store.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Protection for Your Business<\/h3>\n\n\n\n<p>A registered Trademark can safeguard your company name and other valuable assets from being used by others. It can secure the name and logo of the products available for <em><strong>consumer<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Consumer\"><em><strong>[1]<\/strong><\/em><\/a><\/sup> market. A business holding a registered trademark carries legal rights that come handy while settling the dispute related to Trademark infringement with another party. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provides Security against Brand Damage<\/h3>\n\n\n\n<p>A trademark can safeguard your\nbrand from serious Legal injuries. On the web-based platform we can ensure 100%\nprotection of our brand on a nationwide or global basis from being infringed by\ndefaulters using it, copying your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Confer Legal Right to Contain the Infringing Activities<\/h3>\n\n\n\n<p>Brands under trademark protection are less\nlikely to get counterfeit or infringed by the defaulter. This is due to the\nfact that the under the Trademark Act, the punishment for the act of\ninfringement is quite severe. This eventually helps in keeping the infringers\nat the bay. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark Offers Pre-Emptive\nRight&nbsp; <\/h3>\n\n\n\n<p>The Trademark Act provides the trademark owner a pre-emptive right over\nthe associated services &amp; vice versa. Therefore, it limits the act of\ninfringement when it comes to the \u201cSimilar\u201d goods and services. It therefore\ndiffers from the previous Act, which only rendered protection from copying of\nthe same \u201cgoods\u201d, thereby strengthening the protection given to a mark.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Owing to\nunparalleled convenience and cost-effectiveness, E-commerce business has become\nan imperative part of our lives. Unlike traditional market, online store are\nmore intuitive, user-friendly, and somewhat more reliable. Their increasing\ndominance is slowly eroding traditional market. <\/p>\n\n\n\n<p>Digitization has given\nan edge to online seller to reap easy profit without being hassling up with\nhuge expenditure. But, you must keep in mind that profit comes with certain\nthreats. The successful online businesses are more susceptible to brand piracy.\nThe store can suffer considerable losses due to this and the only solution to\nthis problem is IP protection mechanism. <\/p>\n\n\n\n<p>To minimize such risks, the online seller must update the trademark portfolio in the timely manner. To addition to that, online merchant can opt for IP protection mechanism to secure their rights &amp; interests and to mitigates the pre-emptive registrations &amp; malicious complaints.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/trademark-registration-and-process-for-trademark-objection\/\">Trademark Registration and Process for Trademark Objection<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While getting into a business of online trading, startups always come across a general query- whether it is necessary to obtain a trademark registration for an e-commerce store? Well, the answer is that the Trademark registration is not mandatory for the merchant operating an online store. But still it is necessary to protect the IP [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":25932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1527],"acf":{"service_id":"18"},"authorName":"Pankaj Tyagi","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-42.jpg","authorDescription":"Pankaj has a diverse experience of writing research papers, blog, and articles during his college time. Earlier, he was working as a tax consultant in a financial firm, but his interest in writing drives him to pursue a career in the writing field.","postViews":5029,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/25911"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=25911"}],"version-history":[{"count":11,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/25911\/revisions"}],"predecessor-version":[{"id":25934,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/25911\/revisions\/25934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/25932"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=25911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=25911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=25911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}