{"id":23210,"date":"2020-12-31T15:01:38","date_gmt":"2020-12-31T09:31:38","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=23210"},"modified":"2020-12-31T15:31:28","modified_gmt":"2020-12-31T10:01:28","slug":"monitarization-of-trademark-is-trademark-saleable-in-india","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/","title":{"rendered":"Monitarization of Trademark- Is Trademark saleable in India?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">In today\u2019s world,\na brand name has become an indispensable part of our life, with the growing\nnumbers of Brand conscious people.&nbsp; A\ntrade mark also popularly known as brand name in the layman\u2019s language is a\nsymbol which represents a company. <\/p>\n\n\n\n<p>It could be a\nword, a letter, a picture, label, device or a combination. It acts as a tool\nusing which general public can differentiate between the goods and services\noffered to them. In this blog we will learn about concept of Monitarization of\nTrademark.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Requirements_for_Trademark_Registration\" >Requirements for Trademark\nRegistration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Whether_there_is_a_Concept_of_Monitarization_of_Trademark_in_India_or_not\" >Whether there is a Concept of Monitarization\nof Trademark in India or not?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Method_used_for_Monitarization_of_Trademark\" >Method used for Monitarization of\nTrademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Various_Types_of_Monitarization_of_Trademark\" >Various Types of Monitarization\nof Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Certain_Restrictions_on_Monitarization_of_Trademark\" >Certain Restrictions on\nMonitarization of Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/monitarization-of-trademark-is-trademark-saleable-in-india\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Requirements_for_Trademark_Registration\"><\/span>Requirements for Trademark\nRegistration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are certain requirements which must be undertaken by the applicant for the purpose of the <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registration<\/strong><\/a>. That includes the capability of the trademark to be represented graphically; it must not be deceptively similar to an existing trademark and not offend the sentiments of the people. And most importantly, it must indicate the goods and services that are to be offered under the proposed trademark. <\/p>\n\n\n\n<p>It is always\nrecommended to choose a trademark, which is easy to remember, speak and is\nshort in length. The best trademarks are generally created by inventing the\nwords or forming a unique geometrical pattern. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Role does a Trademark Play?<\/h3>\n\n\n\n<p><strong>The role of Trademark are as follows-<\/strong><\/p>\n\n\n\n<ul><li>A trademark allows a person to\nidentify and differentiate the goods and services from other existing brands. <\/li><li>A renowned trademark increases\nthe credibility of a brand, and allows the customer to not to worry about\ncompromising in the quality of the goods and services offered. <\/li><\/ul>\n\n\n\n<p>A trademark can be registered on any person\u2019s name who\nclaims to be the original inventor of the trademark and it is regulated by the\nTrademark Act, 1999. A formal procedure is required to be followed for the\npurpose of registration of a trademark. There are numerous benefits which can\nbe utilised by the registered owner of a Trademark, hence, it is always\nsuggested to get the trademark registered. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whether_there_is_a_Concept_of_Monitarization_of_Trademark_in_India_or_not\"><\/span>Whether there is a Concept of Monitarization\nof Trademark in India or not? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The answer to this question is, yes, there is a concept of monitarization\nof trademark in India. Trademark is a movable property, even when it can neither\nbe seen nor touched. It comes under an intellectual property of a person and is\ncapable of being assigned to a third party, however, it comes with certain\nrestrictions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proper Valuation of a Trademark\nbefore Selling<\/h3>\n\n\n\n<p>A trademark\nis a movable as well as intangible assets.&nbsp;A proper estimate or valuation\nis essential for monitarization of Trademark at its justified price. The\nevaluation process consists of direct as well as indirect methods. The direct\nmethod of calculation is straightforward. Now, the investment for creating and\npromoting the trademark will bedeliberated. In the indirect process, the\ncalculation is on other aspects such as brand awareness and image among individuals.&nbsp;<\/p>\n\n\n\n<p><strong>Let us discuss in brief, some of the fundamental approaches for proper valuation of a mark before Trademark Assignment-<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"985\" height=\"862\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Proper-Valuation-of-a-Trademark-before-Selling.png\" alt=\"proper valuation of a mark before Trademark Assignment\" class=\"wp-image-23212\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Proper-Valuation-of-a-Trademark-before-Selling.png 985w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Proper-Valuation-of-a-Trademark-before-Selling-300x263.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Proper-Valuation-of-a-Trademark-before-Selling-768x672.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Estimating the Brand Value<\/h4>\n\n\n\n<p>The foremost step in selling a trademark is to estimate its\nvalue. There are different direct and indirect processes to evaluate the value\nof a trademark.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cost Approach<\/h4>\n\n\n\n<p>It is a direct process in which the value of a brand is\nestimated as per the total cost invested in the formation of the brand name in\nthe first place. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Market Based Approach<\/h4>\n\n\n\n<p>It is an approach under which, the highest amount on which a\nbuyer is willing to purchase the company is considered. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Replacement Cost Method<\/h4>\n\n\n\n<p>Under this method, the brand keeps the investment and\nexpenditure which is of utmost to replace the existing brand with a new one\nwhich has equivalent utility to the company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand Sale Comparable Approach<\/h4>\n\n\n\n<p>Though, this method is not applicable on all the brands, but\nit helps to determine the brand value based upon the recent transaction that\ninvolves the brand with similar valuation in similar industry. Under this\napproach, the view of a third non-related party is taken into consideration. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_used_for_Monitarization_of_Trademark\"><\/span>Method used for Monitarization of\nTrademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The owner or proprietor of a trademark can sell his\nintellectual property to any individual or a legal entity of his choice by\nfollowing the method of trademark assignment. Upon following the procedure of\nassignment, the owner can assign his trademark along with its rights to the\nindividual or any legal entity. <\/p>\n\n\n\n<p>The protocol which is required to be followed for the\npurpose of trademark assignment governs as per the provisions mentioned in the\nTrade Marks Act, 1999. <\/p>\n\n\n\n<p>In the procedure of trademark assignment under the <strong>Trade Marks Act 1999<\/strong><sup><a href=\"https:\/\/www.indiacode.nic.in\/handle\/123456789\/1993?locale=en\"><strong>[1]<\/strong><\/a><\/sup>, the owner or the proprietor who is willing to sell his trademark is labelled as the assignor, whereas, the other party, the potential buyer of the trademark who look forward to acquire the trademark is called the assignee. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Initiation of the Process for\nMonitarization of Trademark<\/h3>\n\n\n\n<p>In order to initiate the process of <a href=\"https:\/\/corpbiz.io\/trademark-assignment\"><strong>trademark assignment<\/strong><\/a>, either the seller (assignor) or the buyer (assignee) is required to file an application regarding the same. The procedure of transferring the ownership of trademark from the buyer to the seller is usually finished within six to twelve months, provided that, there must be successful verification of the credentials.&nbsp; <\/p>\n\n\n\n<p>In the matter, where the ownership of a registered trademark\nis supposed to be transferred, then such assignments are required to be recorded\nwith the Trademark Registrar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Various_Types_of_Monitarization_of_Trademark\"><\/span>Various Types of Monitarization\nof Trademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The type of Monitarization of Trademark depends upon the discretion of the owner of the brand name. The various forms of trademark assignments are given below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Various-Types-of-Monitarization-of-Trademark.png\" alt=\"Types of Monitarization of Trademark\" class=\"wp-image-23243\" width=\"554\" height=\"192\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Various-Types-of-Monitarization-of-Trademark.png 985w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Various-Types-of-Monitarization-of-Trademark-300x104.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/Various-Types-of-Monitarization-of-Trademark-768x267.png 768w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Complete Assignment<\/h3>\n\n\n\n<p>Under this, the rights of a\ntrademark are completely transferred from the assignor to the assignee. It must\nbe noticed that only the trademark rights are transferred not the company\u2019s\nrights. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limited Assignment<\/h3>\n\n\n\n<p>As it is suggested by the\nname, only limited rights of a trademark are transferred from the assignor to\nthe assignee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Assignment with Compassion<\/h3>\n\n\n\n<p>Under this, the seller of\nthe trademark not only transfers the trademark rights but assigns the market\nvalue of the trademark. The buyer of the trademark has the whole rights and\nvalue of the trademark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Assignment without Goodwill<\/h3>\n\n\n\n<p>This form of assignment has\nbeen approved in India, but it is generally not permitted in other countries.\nUnder the assignment without the goodwill, both the assignor and the assignee\nhave rights on the trademark for different goods and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Certain_Restrictions_on_Monitarization_of_Trademark\"><\/span>Certain Restrictions on\nMonitarization of Trademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are certain\nsituations under which the assignment of a trademark is off limits as per the\nprovisions of the Trademark Act, 1999. This restriction is strictly imposed on\nthe situation which may create confusion among the public with a mediocre mind-set\nif the trademark is sold or bought. The restriction is applicable on following\nmentioned situation:-<\/p>\n\n\n\n<ol><li>When the transfer of the rights of a trademark allows more than one\nlegal entity to own the exclusive rights of the same goods and services. <\/li><li>A transfer in which, similar trademark could be used by different people\nin the different of the parts of the country at the same time. <\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Trademark assignment process is not a complex one and does not even require tons of paperwork. Other than that, the trademark assignment provides a chance to the unregistered trademarks to unleash their full potential. Monitarization of Trademark gives a chance to use a trademark without trademark registration procedure. Contact our <a href=\"https:\/\/corpbiz.io\/\"><strong>CorpBiz<\/strong><\/a> Professionals for hassle free Trademark Assignment. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world, a brand name has become an indispensable part of our life, with the growing numbers of Brand conscious people.&nbsp; A trade mark also popularly known as brand name in the layman\u2019s language is a symbol which represents a company. It could be a word, a letter, a picture, label, device or a [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":23224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1380],"acf":{"service_id":"87"},"authorName":"Sakshi Srivastava","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/03\/IMG-20180130-WA0007.jpg","authorDescription":"Sakshi has pursued B.B.A.LL.B.(IPR Hons.). She is an avid reader and is keen to gather and share her knowledge on the subjects relating to IPR, Company Law and GST. Priorly she has worked as a legal researcher and vide her articles she aims at improving the core knowledge of the subjects to the masses.","postViews":3795,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/23210"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=23210"}],"version-history":[{"count":17,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/23210\/revisions"}],"predecessor-version":[{"id":23244,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/23210\/revisions\/23244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/23224"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=23210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=23210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=23210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}