{"id":22370,"date":"2020-12-19T14:18:51","date_gmt":"2020-12-19T08:48:51","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=22370"},"modified":"2021-07-23T17:53:19","modified_gmt":"2021-07-23T12:23:19","slug":"how-to-register-trademarks-for-e-commerce-companies-in-india","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/","title":{"rendered":"How to Register Trademarks for E-Commerce Companies in India?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Trademark is a unique symbol or word that is used to specify any business and its goods. Once registered, the same logo or series of words can\u2019t be used by any other company, constantly, as long as it is being utilized with proper paperwork and prescribed fees are paid on time. There are number of reasons why you want one or more <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark registered <\/strong><\/a>for your E-commerce Companies. For example-The apple shape with the bite taken that Apple practices as its logo &amp; the swoosh logo that Nike highlights on all of its products.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Is_Trademark_Registration_Obligatory_For_E-Commerce_Companies_in_India\" >Is Trademark Registration Obligatory\nFor E-Commerce Companies in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Benefits_of_Trademark_Registration\" >Benefits of Trademark\nRegistration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Difference_between_Name_Approval_under_Companies_Act_2013_and_Trademark_Act_1999\" >Difference between Name Approval under Companies Act 2013\nand Trademark Act 1999<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Filing_for_Trademark_Registration_in_India\" >Filing for Trademark Registration\nin India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Benefits_of_Having_Trademark_Registration_for_your_E-commerce_Companies\" >Benefits of Having Trademark Registration for&nbsp;your&nbsp;E-commerce\nCompanies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#What_should_you_do_if_your_E-Commerce_Company_is_still_under_Advancement\" >What should you do if your E-Commerce\nCompany is still under Advancement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/corpbiz.io\/learning\/how-to-register-trademarks-for-e-commerce-companies-in-india\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Trademark_Registration_Obligatory_For_E-Commerce_Companies_in_India\"><\/span>Is Trademark Registration Obligatory\nFor E-Commerce Companies in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark registration is not mandatory for E-commerce companies in India, on the other hand, we persistently recommend in favor of filing of trademark application as soon as possible.<\/p>\n\n\n\n<p><em><strong>There are some distinct benefits of safeguarding your intellectual property rights over your brand name. They are as follows \u2013&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/There-are-some-distinct-benefits-of-safeguarding-your-intellectual-property-rights-over-your-brand-name-1.png\" alt=\"There are some distinct benefits of safeguarding your intellectual property rights over your brand name\" class=\"wp-image-22411\" width=\"581\" height=\"174\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/There-are-some-distinct-benefits-of-safeguarding-your-intellectual-property-rights-over-your-brand-name-1.png 1000w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/There-are-some-distinct-benefits-of-safeguarding-your-intellectual-property-rights-over-your-brand-name-1-300x90.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/12\/There-are-some-distinct-benefits-of-safeguarding-your-intellectual-property-rights-over-your-brand-name-1-768x231.png 768w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding the Concept of \u201cPrior\nUse\u201d in Trademark<\/h3>\n\n\n\n<p>The trademark law gives\nimportance to the business that is recognized for first use of that trademark.\nThe evidence of \u201cprior use\u201d in the trademark is expected to provide you an edge\nover any competitor or another person using the same trademark.<\/p>\n\n\n\n<p>This importance of\nprior use often supersedes the trademark registration. Therefore, if you\nstarted utilizing the name first and then someone else retains a&nbsp;trademark\nregistration&nbsp;for the same name then the tribunal can still grant the\ntrademark registration in your name.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rights to Assign the Trademark at\na Later Stage<\/h3>\n\n\n\n<p>Other than the consistent right to utilize your trademark, you can also allocate this right in favor of another owner. This is characteristically obliging for smaller and early-stage businesses that are looking out for potential investors as well as buyers. Frequently, the investors look confidently at any company that has attained <strong><em>Intellectual Property Rights<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Signs of a Trademark<\/h3>\n\n\n\n<p><em><strong>To indicate that a trademark has been utilized, the companies can use one of these three symbols provided below-<\/strong><\/em><\/p>\n\n\n\n<ul><li>\u2122 \u2013 This symbol is used to indicate that any pre-existing trademark precisely any unregistered trademark.<\/li><li>\u00ae \u2013 This symbol is used to indicate the registered trademark. It is kept for trademarks that are registered with any appropriate government intervention.<\/li><li>\u2120 \u2013 This symbol is used for retailing of services, not goods. We have the choice to use the service mark logo, but most of the companies use the mark \u2122 instead of service mark logo for simplicity.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Protecting a Trademark<\/h3>\n\n\n\n<p>A trademark is declared for a company&#8217;s life or product; businesses do need to defend against expressions becoming common. To keep the claim on the trademark, the companies must notify people who misuse the Trademark.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-registration-in-india\/\">A Deep Analysis on Benefits of Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Trademark_Registration\"><\/span>Benefits of Trademark\nRegistration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em><strong>When trademark has been approved, the owner obtains three benefits-<\/strong><\/em><\/p>\n\n\n\n<ul><li>A <strong><em>Notice of Claim <\/em><\/strong>to any\nother businesses consideration for using the same symbol or logo as its trademark;<\/li><li>A <strong><em>Legal Implication of Ownership<\/em><\/strong>,\nwhich can help to prevent would-be users;<\/li><li>The <strong><em>Unique Right <\/em><\/strong>to utilize\nthe required trademark.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Difference_between_Name_Approval_under_Companies_Act_2013_and_Trademark_Act_1999\"><\/span>Difference between Name Approval under Companies Act 2013\nand Trademark Act 1999<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting approval\nfor business name from the Registrar of Companies is basically the first step\nfor incorporation of company. The Registrar can refute the name if it seems similar\nto any other company\u2019s name that has acquired registration before.<\/p>\n\n\n\n<p>Though, getting\nthe Registrar of Company\u2019s authorization doesn\u2019t assure intellectual property\nrights over that particular name. This means that your name can be approved\nunder the <strong><em>Companies Act<\/em><\/strong> but the <strong><em>Trademark Act <\/em><\/strong>or the relevant officers\ncan have dissimilar views and can challenge your selected name or logo under\nthe Trademark Law. Hereafter it is highly desirable that you select a unique\nname along with a unique logo for your E-Commerce Companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Filing_for_Trademark_Registration_in_India\"><\/span>Filing for Trademark Registration\nin India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To file for\nTrademark Registration in India, an application is to be filed at Trademarks\nRegistry with the <strong><em>Office of the Controller General for Patents, Designs, and Trademarks.<\/em><\/strong><\/p>\n\n\n\n<p>Trademark\nregistration in India is valid for a period of 10 years and can be renewed for\nanother 10 years after expiration of trademark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are Trademarks Registered in\nIndia Valid universally?<\/h3>\n\n\n\n<p>Registration of Trademarks\nare provincial, and therefore, it requires separate filing in each country\nwhere you propose to have your Trademark protected. Though, there are universal\nconventions like the <strong><em>Madrid Protocol<\/em><\/strong> that serves as a\ncentralized registration system for trademark registration in all countries who\nare member of the convention.&nbsp;<\/p>\n\n\n\n<ul><li>Madrid Protocol permits for a prudent,\neasy filing for a trademark registration in a network of more than hundred\ncountries. From the year 2013, India a member of the international conventions\nfor trademarks.<\/li><li>Madrid Protocol has allowed\ndomestic E-Commerce Companies to protect their trademark across numerous\njurisdictions.<\/li><li>Trademark registration website\nis available at&nbsp;<strong><em>ipindia.gov.in<\/em><\/strong> for filing\nof application. You have to select the nations where you want the trademark registration.\nWithin 18 months, if you acquire a no objection certificate, the trademark is\nconsidered to be obtained.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Having_Trademark_Registration_for_your_E-commerce_Companies\"><\/span>Benefits of Having Trademark Registration for&nbsp;your&nbsp;E-commerce\nCompanies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-commerce Companies wasn\u2019t really a thing.&nbsp; In the speedily rising and changing world of online business having trademarked registration for your company can offer substantial benefits as well as protections. There are number of reasons why you want one or more trademark registered for your E-commerce Companies containing the following-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protection for your Business&nbsp;<\/h3>\n\n\n\n<p>A US registered\ntrademark can safeguard the company name and other trademarks from being\nutilized by others. It can also safeguard incomparable product names and logos.\nA business with a registered trademark has legal support against anyone who is\nusing the registered trademark without prior permission.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protection against Brand Damage<\/h3>\n\n\n\n<p>A trademark can protect\nyour brand from any injury. The E-Commerce website can safeguard our brand nationally\nor internationally basis from being infringed by other people utilizing it,\ncopying it or forging your goods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark Supports the E-commerce\nCompanies<\/h3>\n\n\n\n<p>Some E-Commerce Companies like Amazon, ETSY, EBay and Walmart delivers added chances for commerce with Trademark Registration. Amazon Brand Registry program is a very virtuous instance. The Brand Registry discusses a number of added advertising chance, trellis lookout, and analytical data related to <em><strong>Amazon<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Amazon_(company)\"><em><strong>[1]<\/strong><\/em><\/a><\/sup> Sellers who are part of the package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Performing a Trademark Search<\/h3>\n\n\n\n<p>A complete <a href=\"https:\/\/corpbiz.io\/trademark-search\"><strong>trademark search<\/strong><\/a> is acrucial part of the process in applying for a trademark registration. This can avoid expectant and potentially costly difficulties in the near future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_you_do_if_your_E-Commerce_Company_is_still_under_Advancement\"><\/span>What should you do if your E-Commerce\nCompany is still under Advancement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing a name,\ntag line, logo, and other creative characteristics can be challenging for your\nbusiness. If you&#8217;re an owner with some registrable element of the trademark\nsuch as the name, you can apply individually to the Registrar for registration\nof the mark. <\/p>\n\n\n\n<p>This can even be\ndone before the company has been set up. After the business comes into operation,\nthe business set up by the owners can start using the separate trademarks\ntogether or individually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Controller General&#8217;s office looks after the registration of Trademark and inspection of the application for trademark renewal, the defense filed by any third party against the trademark released in the trademark journal and abide by the dispute related to the registration of trademark for your E-commerce Companies. Therefore, the Controller General&#8217;s office is the most important office dealing with all these issues related to Trademark and every other branch of Intellectual Property. As one of the leading e-commerce advisors in India <a href=\"https:\/\/corpbiz.io\/\"><strong>CorpBiz<\/strong><\/a> can also help you in your&nbsp;trademark registration&nbsp;process.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/document-required-for-trademark-registration-online\/\">An Overview on Document Required for Trademark Registration<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark is a unique symbol or word that is used to specify any business and its goods. Once registered, the same logo or series of words can\u2019t be used by any other company, constantly, as long as it is being utilized with proper paperwork and prescribed fees are paid on time. There are number of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":22372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1339],"acf":{"service_id":"18"},"authorName":"Sakshi Srivastava","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/03\/IMG-20180130-WA0007.jpg","authorDescription":"Sakshi has pursued B.B.A.LL.B.(IPR Hons.). She is an avid reader and is keen to gather and share her knowledge on the subjects relating to IPR, Company Law and GST. Priorly she has worked as a legal researcher and vide her articles she aims at improving the core knowledge of the subjects to the masses.","postViews":3848,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22370"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=22370"}],"version-history":[{"count":12,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22370\/revisions"}],"predecessor-version":[{"id":33429,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22370\/revisions\/33429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/22372"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=22370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=22370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=22370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}