{"id":22059,"date":"2020-12-16T11:49:20","date_gmt":"2020-12-16T06:19:20","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=22059"},"modified":"2020-12-16T11:49:22","modified_gmt":"2020-12-16T06:19:22","slug":"fssai-slams-immunity-booster-food-claimed-by-register-companies-during-covid-19-time","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/fssai-slams-immunity-booster-food-claimed-by-register-companies-during-covid-19-time\/","title":{"rendered":"FSSAI Slams Immunity Booster Food claimed by Register Companies during Covid-19 time"},"content":{"rendered":"\n

Food\nSafety and Standards Authority of India (FSSAI) are still continuing to crack\ndown the claims of so-called immunity booster food by the FSSAI registered\ncompanies flooded in the market ever since the Covid-19 pandemic. <\/p>\n\n\n\n

The medical\nexperts are warning people as not to believe on such claims. Starting from the\nMarch, FSSAI has been identifying many such foods and medicines which vaguely\npromising for boosting immunity. Also the Advertising Standards Council of\nIndia (ASCI) is working with the government and ensuring that ads which mislead\nclaims of Covid-19 protection are to be withdrawn.<\/p>\n\n\n\n

ASCI Banning the Brands\nClaiming to be Immunity Booster in Covid-19 Ad Campaigns <\/h2>\n\n\n\n

Advertisements\nfrom anti-corona mattresses and shirts to immunity booster food such as bread,\nbiryani etc and several other products have tried to incash the situation of\nCovid-19 outbreak. The Advertising Standards Council of India\n(ASCI)<\/em><\/strong> has been cracking the whip on the ads which are using \u201cimmunity\nbooster” proposition for the products. These ads are flagged by users on the\nASCI\u2019s official social media handles and website.<\/p>\n\n\n\n

Recently,\nASCI flagged to stop an immunity booster food claiming by the brand Modern\nFoods on its packaging; therefore the company had withdrawn that product. The\nASCI has tagged the FSSAI for verifying a claim made by restaurant chain\nBiryani Blues about the immunity booster food in turmeric with the flagship in\na print ad. The packaging of hand sanitizer for hygiene brand Lifebuoy owned by\nHindustan Unilever has claimed to have an immunity-boosting effect but it has\nbeen called out by the consumers on social media. The ASCI flagged to the\ncompany, which company later has clarified the claim.<\/p>\n\n\n\n

Suspension Pending Investigation<\/h3>\n\n\n\n

ASCI\nhave been taking proactive action against various companies, asking them to\nprove the claims with the facts or else withdraw the ads. It has started\nexercising the (SPI) \u201csuspension pending investigation<\/em><\/strong>”\noption after considering the publication of such type of ads that can harm public\nat large or is against public interest.<\/p>\n\n\n\n

SPI was\ndone on the range of products such as on an anti-corona mattress and tulsi\ndrops to apparel claiming to protect people from the corona virus. There has\nbeen a range of claims by various sectors and industries which have come under\nthe supervision. It includes the covid-19 prophylactic medicines and beverages\npromising to be an immunity booster food. The ministry of AYUSH has asked the ASCI\nto alert about all those misleading advertisements.<\/p>\n\n\n\n

FSSAI has Recommended\nVitamin-C as Immunity booster Food<\/h2>\n\n\n\n

Immunity booster foods are essential in the present situation of Covid-19. Therefore one needs to boost their immunity amidst a pandemic. Experts have emphasised on the statement that it is required to consume foods rich in nutrients to keep the novel corona virus and other illnesses away. It has been found true that foods rich in Vitamin C will help in improving immunity levels and the same has been reiterated by the FSSAI<\/strong><\/a> recently. The food regulatory body suggested some of these plant-based foods that one must included in their diet.<\/p>\n\n\n\n

The Food Safety Regulator<\/strong>[1]<\/strong><\/a><\/sup> has pass on the message to public on the micro blogging website. So here is a list of Vitamin C rich health foods that can help in boosting immunity such as:-<\/p>\n\n\n\n

\"FSSAI<\/figure><\/div>\n\n\n\n
  1. Amla:<\/em><\/strong> Researches have found that the\nIndian Gooseberry or amla<\/em> helps in\nimproving the blood fluidity and also reduces biomarkers of oxidative stress in\nthe human body.<\/li>
  2. Orange<\/em><\/strong>: The oranges are known for\nhaving low Glycemic Index (GI) and also these are the good source of fibre, minerals\nand vitamins like folate, thiamine, and potassium.<\/li>
  3. Papaya:<\/em><\/strong> The papaya is also a very good\nsource of fibre and it consists of low in calories. It also detoxifies the body\nand eases the bowel movement which helps in preventing the digestive disorders\nsuch as bloating and upset stomach.<\/li>
  4. Capsicum:<\/em><\/strong> The bell-shaped peppers\/capsicum\nis highly rich in the vitamin A and E and also has other antioxidants, fibre, and\nminerals. Studies have found that it improves the eye health because of\npresence of antioxidants and it also prevents from anaemia.<\/li>
  5. Guava:<\/em><\/strong> The guavas are rich in the potassium\nand fibre so it helps in improving blood sugar levels and also boost heart\nhealth. The guavas are proven to provide relieve in painful symptoms of\nmenstruation such as cramps.<\/li>
  6. Lemon:<\/em><\/strong> The lemons are best known for\nthe weight-loss. It is highly rich in Vitamin C and prevents from heart\ndiseases and digestive health. The citric acid in lemon helps in preventing the\nkidney stones.<\/li><\/ol>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    Since\nMarch, the regulator has looked upon more than 500 advertisements by its suo\nmotu surveillance, especially on the digital and social media platforms such as\nFacebook, Instagram, and YouTube or on the websites of advertisers. During this\ntime of pandemic we must ensure our health safety first. <\/p>\n\n\n\n

    It is recommended to eat healthy and use sanitizer to maintain the hygiene. The spread has caused several deaths therefore the only prevention till the arrival of vaccine is use of mask and hand sanitizer before and after eating or touching your mouth and nose. <\/p>\n\n\n\n

    Read our article<\/b>:\nFSSAI Restrain Licensing Authorities from Demanding Immaterial Documents from FBOs\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"

    Food Safety and Standards Authority of India (FSSAI) are still continuing to crack down the claims of so-called immunity booster food by the FSSAI registered companies flooded in the market ever since the Covid-19 pandemic. The medical experts are warning people as not to believe on such claims. Starting from the March, FSSAI has been […]<\/p>\n","protected":false},"author":10,"featured_media":22063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[150],"tags":[1325],"acf":{"service_id":"318"},"authorName":"Soumya Bajpai","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/01\/0.jpg","authorDescription":"Soumya has done LLB (Hons) and has a 2+years experience in writing. Her main interest is in reading judgments, new enactments and amendments taking around in law. She always strives to bring the best to work that she does.","postViews":4125,"readingTime":3,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22059"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=22059"}],"version-history":[{"count":15,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22059\/revisions"}],"predecessor-version":[{"id":22076,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/22059\/revisions\/22076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/22063"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=22059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=22059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=22059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}