{"id":19790,"date":"2020-11-19T15:56:29","date_gmt":"2020-11-19T10:26:29","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=19790"},"modified":"2020-11-20T11:37:57","modified_gmt":"2020-11-20T06:07:57","slug":"importance-of-trademark-registration-and-its-cruciality","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/","title":{"rendered":"Importance of Trademark Registration and Its cruciality"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Trademark plays a significant role in promotion of goods and services as it provides information about the quality of the goods. It facilitates any enterprise to obtain individual rights to use, allocate or allot a trademark which can be done through the process of <em><a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark Registration<\/strong><\/a><\/em>. India has a huge competitive market for business where there are huge numbers of new as well as identical brands or products that keeps rising every day. At this point, protecting your trademark becomes essential to prevent anybody from taking the benefits of your brand name or Trademark. In this article we will discuss about the Importance of Trademark Registration and Its Cruciality.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/#What_is_Trademark\" >What is Trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/#What_is_Trademark_Registration\" >What is Trademark Registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/#Importance_of_Trademark_Registration\" >Importance of Trademark\nRegistration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/#Infringement_of_Trademark\" >Infringement of Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/importance-of-trademark-registration-and-its-cruciality\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Trademark\"><\/span>What is Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A trademark is a symbol or name on a particular good which indicates its distinctive origin or ownership of merchandise exclusively to its owner, thus making it a remote possibility for other companies to manipulate with its brand value and source. In other words, the trademark usually serves as a badge of origin, loyalty, and affiliation. <\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/document-required-for-trademark-registration-online\/\">An Overview on Document Required for Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Trademark_Registration\"><\/span>What is Trademark Registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>Trademark\nRegistration<\/em><\/strong> is a legal process provided under\nthe <strong><em>Trademark\nAct, 1999.<\/em><\/strong>&nbsp; By trademark registration you can protect your brand\nor logo by limiting other people from using the same name or logo. <\/p>\n\n\n\n<p>The importance of&nbsp;trademark registration&nbsp;process in India is necessary if a company or individual intend to protect their logo from any misuse by any third party. Trademark registration will provide a legal right to instigate an action against third party in case of Trademark infringement. The registration will also provide an exclusive right to the owner to use it for its goods or services.<\/p>\n\n\n\n<p>Owners like individual\nor any big companies have their goods and services trademarked and registered\nfor the sole object of protecting their brand name and prohibit others from\nusing and manipulating firms from their product&#8217;s name without the permission\nof the patent source. This is mostly designed to protect the intellectual\nproperty rights of the owner against copyright infringement and counterfeiting.<\/p>\n\n\n\n<p><em><strong>Trademark Symbols are Identified in two forms:-<\/strong><\/em><\/p>\n\n\n\n<ul><li>The Trademark symbol is denoted\nby the letters &#8216;TM&#8217; in superscript [TM].<\/li><li>The registered trademark is\nsymbolized by the letter &#8216;R&#8217; enclosed in a circle <strong>\u00ae<\/strong>, placed immediately after the symbol.<\/li><\/ul>\n\n\n\n<p>Though, there is a\nslight difference in terms of usage. <\/p>\n\n\n\n<p>The symbol of Trademark <strong>\u2122<\/strong>can be used by any firm or company engaged in common law usage of the mark, whereas the registered trademark symbol R can only be used as the legal owner of the trademark, having properly registered it. The importance of Trademark Registration depends upon the symbol that they have obtained from the trademark registry.<\/p>\n\n\n\n<div class=\"shadow1\"><strong>Example:<\/strong> A classic example of a registered trademark would be KFC \u2013 Its Finger Licking Good. The initials \u2018K\u2019-\u2018F\u2019-\u2018C\u2019 and the face image of Colonel Sanders along with the Slogan are both trademarks registered by KFC Corporation with the US.<\/div>\n\n\n\n<p>These are the\noldest and the most important trademarks of KFC which exclusively recognize\nKFC&#8217;s ownership of the brand. Thus, a related food brand cannot use such a\nlogo, slogan, or figural representation, if they look similar, sound similar or\nhaving a similar meaning to KFC&#8217;s or having a similar meaning to KFC&#8217;s\nregistered trademarks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Trademark_Registration\"><\/span>Importance of Trademark\nRegistration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark Registration\nprotects your brand and also provides you with the tools to prevent any third\nparty from using your brand name. Trademark is proficient of categorizing the\ngoods &amp; services of one person from those of others and it also includes\nthe packaging, shape of goods as well as combination of colors used. <\/p>\n\n\n\n<p><em><strong>Let us see more grounds for Importance of Trademark Registration in India.<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/11\/image-51-1024x768.png\" alt=\"Importance of Trademark Registration in India\" class=\"wp-image-19833\" width=\"536\" height=\"402\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/11\/image-51-1024x768.png 1024w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/11\/image-51-300x225.png 300w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/11\/image-51-768x576.png 768w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/11\/image-51.png 1200w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Exclusive Rights<\/h3>\n\n\n\n<p>The owner of the\nregistered trademark has the exclusive power and rights over the registered\ntrademark. The individual can use the same for the benefits of all the goods\nthat falls under the Trademark Class as approved in the application filed. The\nowner has the right to file legal suit &amp; thus they enjoy the benefits of filing\nof legal suit when they feel that their rights have been infringed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Builds trust and understanding<\/h3>\n\n\n\n<p>The good reputation\nas well as excellence of goods and services is known by trademark registration\nand it builds the trust and understanding among the clients in the global market.\nIt also helps in making loyal and lasting clients who will reliably choose the\nsame brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Differentiates Product<\/h3>\n\n\n\n<p>It makes easy for\nconsumers to discover your goods easily. It makes your goods or service exclusive\nnot relatively the same as that of the existing and expected competitor and\ngoes for effectual promotional means. The logo can tell about the quality,\nconvey your vision or special characteristic of the products for your\norganization as well as association.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify the product\u2019s Quality<\/h3>\n\n\n\n<p>It gives identity\nto the quality of the goods &amp; service. Customers connect with the service\nor the quality of the goods with that of the brand name. This helps in attracting\nnew clients as they can differentiate between the quality of goods &amp;\nservice by the logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asset Creation<\/h3>\n\n\n\n<p>Enrolled trademark\nis an advantage made that can be sold, franchised, assigned or economically\ncontracted. In addition, the Trademark is an indistinguishable asset that gives\na lot of benefit to the association.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use of the symbol<\/h3>\n\n\n\n<p>When the trademark\nis listed, you can use the sign or logo stating that it is a registered trademark\nand nobody can exploit any similar trademark. It is discriminatoryfor a wide\nrange of utilization just as rights. In any case if another person uses the\ntrademark, at that point, you can also sue the person if the trademark is\nregistered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Safeguard against Trademark infringement<\/h3>\n\n\n\n<p>No opponent or other individuals can use the registered logo under trademark; the owner can take legal action under the <em><strong>Trademark Act<\/strong><\/em><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Trademark\"><em><strong>[1]<\/strong><\/em><\/a><\/sup> and stop any individual from doing as such things.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global&nbsp;Trademark\nRegistration<\/h3>\n\n\n\n<p>In case anyone\nneeds to register for the trademark in places other than India, the trademark\nregistered in India can be used as a basis of registration. For any individual\nwilling to extend their registration outside India, the trademark registered in\nIndia can provide a decent base along with the established Goodwill in the\ncountry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infringement_of_Trademark\"><\/span>Infringement of Trademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The term\ninfringement means contravention or violation of the legal rights of a\nparticular person or organization. <\/p>\n\n\n\n<p>Trademark\ninfringement in India is defined and elucidated under section 29 of the\ntrademark act 1999. In simple words, a trademark is said to be infringed when\nan unauthorized or authorized person other than the registered proprietor, uses\na mark that is identical, or deceptively similar to register a trademark. <\/p>\n\n\n\n<p>Infringement is\nmainly committed due to the violation of exclusive rights granted to the\nregistered proprietor of the trademark. A registered trademark is deemed to be\ninfringed in the following situations-<\/p>\n\n\n\n<ul><li>If the infringed mark is\nidentical or deceptively similar to the registered trademark with a few\nmodifications or alterations of similar goods or services.<\/li><li>If the infringed mark share an\nequal amount of resemblance to the registered trademark that it is likely to\ncreate confusion in the minds of the consumers when selecting a category of\nproducts<\/li><li>If the infringed trademark is\nadvertised, consequently detrimental to the goodwill and distinctive character\nof the registered trademark.<\/li><li>If the infringed mark is used\nas a part of the trade name in respect of which the mark is registered.<\/li><\/ul>\n\n\n\n<p>However,\ninfringement of a trademark is made punishable under the Act of 1999. Punishment\nfor trading goods or services using a false trademark is not less than six\nmonths extending up to three years accompanied by a fine of not less than\n50,000 extending up to two lakhs.<\/p>\n\n\n\n<p>The infringement\nof a trademark enables the registered proprietor to file a suit against the\ninfringing party to recover the damages incurred by such fraudulent activity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark\nRegistration furnishes an exclusive right to the owner and&nbsp;also\ndifferentiates the goods from other similar goods from other businesses.\nTrademark demonstrates as intangible assets for the owner and also protects the\nbrand for a period of 10 years. <\/p>\n\n\n\n<p>Trademark offers an exclusive right to the owner to utilize such&nbsp;words, logos as well as slogans. In a market like India it is essential that a brand is protected and safe. Henceforth, not out of compulsion but out of necessity there is importance of Trademark Registration in India.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/benefits-of-trademark-registration-in-india\/\">A Deep Analysis on Benefits of Trademark Registration<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark plays a significant role in promotion of goods and services as it provides information about the quality of the goods. It facilitates any enterprise to obtain individual rights to use, allocate or allot a trademark which can be done through the process of Trademark Registration. India has a huge competitive market for business where [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":19810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1227],"acf":{"service_id":"18"},"authorName":"Sakshi Srivastava","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/03\/IMG-20180130-WA0007.jpg","authorDescription":"Sakshi has pursued B.B.A.LL.B.(IPR Hons.). She is an avid reader and is keen to gather and share her knowledge on the subjects relating to IPR, Company Law and GST. Priorly she has worked as a legal researcher and vide her articles she aims at improving the core knowledge of the subjects to the masses.","postViews":6170,"readingTime":5,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/19790"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=19790"}],"version-history":[{"count":9,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/19790\/revisions"}],"predecessor-version":[{"id":19834,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/19790\/revisions\/19834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/19810"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=19790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=19790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=19790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}