{"id":17010,"date":"2020-09-28T12:29:50","date_gmt":"2020-09-28T06:59:50","guid":{"rendered":"https:\/\/corpbiz.io\/learning\/?p=17010"},"modified":"2020-09-28T12:34:08","modified_gmt":"2020-09-28T07:04:08","slug":"is-logo-trademark-in-india-includes-colour-pattern","status":"publish","type":"post","link":"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/","title":{"rendered":"Is Logo Trademark in India includes Colour Pattern?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">It is essential to have a logo trademark in India or a brand name that makes a business stand out among its competitors. A Brand name or logo registration has proved to be a profitable business in strategy. In contrast, it is possible to claim specific colours as features of a mark when filing a trademark application, as it is not required and not usually common to do so. <\/p>\n\n\n\n<p>Usually, people prefer not to register the trademark with any specific colour as it keeps the trademark protection broad. However, <strong><em>if the colour is the distinct and essential feature of the logo the registration, then it must be registered with colour specifications<\/em><\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"761\" height=\"438\" src=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/09\/image-112.png\" alt=\"Logo Trademark in India includes Colour Pattern\" class=\"wp-image-17011\" srcset=\"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/09\/image-112.png 761w, https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/09\/image-112-300x173.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/#How_to_choose_Logo_for_Trademark_in_India\" >How to choose Logo for Trademark in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/#Should_the_Logo_Trademark_in_India_be_colouring_specific\" >Should the Logo Trademark in India be colouring specific?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/#Colour_Specifications_in_the_Logo_Trademark_in_India_Why_and_When\" >Colour Specifications in the Logo Trademark in India: Why and When?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/#Change_in_Logo_Trademark_in_India\" >Change in Logo Trademark in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/corpbiz.io\/learning\/is-logo-trademark-in-india-includes-colour-pattern\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_choose_Logo_for_Trademark_in_India\"><\/span>How to choose Logo for Trademark in India? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A logo is submitted for an application for <a href=\"https:\/\/corpbiz.io\/trademark-registration\"><strong>Trademark Registration<\/strong><\/a> must not be nearly visually identical with form of shapes or designs. Also, it must not be similar or adopted from any other famous logos or designs which can cause ambiguity in consumers mind or create an untrue impression of connection with the said brand. Therefore, the uniquely designed logo is required for registration as well as establishing of unique identity among others in the market.<\/p>\n\n\n\n<p>The logo can be applied with the wordmark or separately in a\ndifferent application. When the application contains both Wordmark and Logo,\nthe logo will contain only word mark within its design. In case the applicant\nwanted to add any tagline in the logo, the same must also be added in an\napplied wordmark. <\/p>\n\n\n\n<p>This is normally seen that the Registry can ask to choose between the wordmark and the logo by an applicant in case of any dissimilarity. Therefore, to avoid such consequences, one must choose between both, a better option is to include the brand name or wordmark in the designed Logo trademark in India. Combining the Brand Name and Logo will allow making an application in a single <strong><em>Trademark Application online<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/document-required-for-trademark-registration-online\/\">An Overview on Document Required for Trademark Registration<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_the_Logo_Trademark_in_India_be_colouring_specific\"><\/span>Should the Logo Trademark in India be colouring specific?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Designing a logo and choosing a colour pattern is not\nrelated to filing an application unless it is similar to any other brands. It\nis important to know what colours are to be used and included in the sole\ndiscretion of the applicants. And to understand <strong><em>whether one can apply the logo\nwith a colour pattern or only in black &amp; white pattern.<\/em><\/strong> When a\nregistered trademark includes different colours in the application, it means\nthe brand owner is applying for design with such particular colours. Therefore\nthey must provide a particular design with a colour pattern; hence, after they\ncannot alter colours used in the logo afterwards and has to continue using \u2122 or\n\u00ae sign beside it. <strong><em>The rights become limited if only to the applied colour pattern of\nlogo.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colour_Specifications_in_the_Logo_Trademark_in_India_Why_and_When\"><\/span>Colour Specifications in the Logo Trademark in India: Why and When?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In cases when colour does not create a distinct feature, it\nis preferred that no colour specification must be provided. The logo will be\nregistered for all colours, which also expands the protection cover. A colour\nspecific logo is usually not the first trademark that must be filed. It is\nbetter for the applicants filing the first trademark with a wordmark that\nallows the owner to use the trademark logo in any font or style. <\/p>\n\n\n\n<p>The filing of a logo can be followed after a wordmark is filed\nor can also be filed simultaneously with the wordmark. Suppose the logo is\nregistered under a specific colour or combination of certain colours. In that\ncase, it gets registered specifically under those colours only and may cause\ntrouble in case of litigation arises.<\/p>\n\n\n\n<p>Most of the brands all over the world have the trademark\nregistered under the two applications, one is in black &amp; white and the\nsecond one is in colour. However, that can be costlier for the businesses at\nthe initial level. The start-ups and new companies may initially just file in\nblack and white or can apply for a logo in colour if that colour plays an\nessential role such as attracting the customers\u2014<strong><em>the companies like Google and\nApple, who initially did not claim any colour for their trademark.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Change_in_Logo_Trademark_in_India\"><\/span>Change in Logo Trademark in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Any change in the pattern, design or shape of the logo will require an applicant to file a new application to secure the rights over the same. When it is registered in a particular shape, the rights of owners will be limited to the application filed. An application cannot pursue the rights over a logo even with a minor variation, using \u2122 or \u00ae mark will be prohibited for a particular change. Therefore, while designing a logo, one must foresee the upcoming demands and trends to reduce the chances of change in a logo in future to eliminate the additional cost for filing a new application.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example of Logo Trademark including Colour<\/h3>\n\n\n\n<p>The Trademark Registry has seen the issue where it provides that a subjective examination must be done for colour trademarks. It emphasises on the fact that for a colour which is to be registrable, have not been already registered. The main factor of registration will be that the proprietor has used the mark distinctively to educate the public with colour in a logo trademark in India. <\/p>\n\n\n\n<div class=\"shadow1\"><strong>For example:<\/strong> The shoe brand Christian Louboutin, this company has filed the trademark application all over the world under the single colour, i.e. Red, with a claim that its red sole has acquired a characteristic of the well-known mark after its continuous use since the year 1992.  Now, the &#8220;Red Sole&#8221; has been considered as a special feature which has become the brand and now recognised all around the world by its special style.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In case the logo trademark registration in India is done\nwith colour specifications. A separate new application will be required to be\nmade to gain extended protection as a trademark cannot be changed once\nregistered. In India, colour and colour schemes play a crucial role in\ndistinguishing between products or services. <\/p>\n\n\n\n<p>As India has diversity with various languages, and colour schemes become the eminent factor by which products\/services are often identified. For instance: Certain brands and products that are recognised by colour such as Parachute <strong><em>Coconut Oil<\/em><\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Coconut_oil\"><strong><em>[1]<\/em><\/strong><\/a><\/sup> is recognised by its dark blue colour bottle and the purple packaging recognises Cadbury. Considering all said above, you may please contact our <a href=\"https:\/\/corpbiz.io\/\"><strong>CorpBiz<\/strong><\/a> professionals for better understanding and assistance. We shall be solely at your disposal for the same.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/corpbiz.io\/learning\/trade-description-in-trademark-registration-in-india\/\">What is Trade Description in Trademark Registration in India<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is essential to have a logo trademark in India or a brand name that makes a business stand out among its competitors. A Brand name or logo registration has proved to be a profitable business in strategy. In contrast, it is possible to claim specific colours as features of a mark when filing a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1046],"acf":{"service_id":"18"},"authorName":"Soumya Bajpai","authorImageUrl":"https:\/\/corpbiz.io\/learning\/wp-content\/uploads\/2020\/01\/0.jpg","authorDescription":"Soumya has done LLB (Hons) and has a 2+years experience in writing. Her main interest is in reading judgments, new enactments and amendments taking around in law. She always strives to bring the best to work that she does.","postViews":7920,"readingTime":4,"_links":{"self":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/17010"}],"collection":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/comments?post=17010"}],"version-history":[{"count":12,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/17010\/revisions"}],"predecessor-version":[{"id":17024,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/posts\/17010\/revisions\/17024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media\/17015"}],"wp:attachment":[{"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/media?parent=17010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/categories?post=17010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corpbiz.io\/learning\/wp-json\/wp\/v2\/tags?post=17010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}